Paul Barretta- PhD
- Professor (Associate) at Wagner College
Paul Barretta
- PhD
- Professor (Associate) at Wagner College
About
23
Publications
31,941
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62
Citations
Introduction
Current institution
Additional affiliations
Position
- Chair and Assistant Professor
August 2013 - present
Position
- Research Assistant
Description
- Assistant Professor and Department Chair for the Marketing Department in the School of Business
Publications
Publications (23)
In this chapter, a conceptual approach is proposed for how sonic elements of advertising can be utilized to create a connection with a particular target segment based on their homogeneous political viewpoints. After a literature review of pertinent topics, theoretical development of the proposed approach is presented, followed by sections related t...
Over the past few years, there has been a significant increase in the number of cases related to greenwashing. This research investigates how consumers develop green skepticism to react to greenwashing practices. In two studies, we demonstrate that environmental ads (either vague or specific ads) are more effective in persuading weak-attitude consu...
Live music, whether at a festival (Carneiro et al. 2011) or an indoor venue (Edwards et al. 2014), contributes to the economic development of its location. The COVID-19 pandemic has severely disrupted the live music industry and therefore the financial contributions of
its participants. The present article investigates how the pandemic is affectin...
The learning context in higher education have been presented critical aspects as the new role of the teacher, the discussion of the phenomenon of the internet and the insertion of the Digital and Communication Tools and its impacts on educational, social and professional daily life. These new technologies represents a new way for the development of...
The learning context in higher education have been presented critical aspects as the new role of the teacher, the discussion of the phenomenon of the internet and the insertion of the Digital and Communication Tools and its impacts on educational, social and professional daily life. These new technologies represents a new way for the development of...
Special Issue On: Contemporary Perspectives of Decision-Making in e-Business
Submission Due Date
4/15/2018
Guest Editors
Paul G. Barretta and Yi-Chia Wu
Introduction
E-Business presents marketers with a rapidly changing set of tools. Those tools are dynamic by their very nature. Applications and their apparent uses change. It is important to unde...
Purpose
The purpose of this paper is to provide an in-depth consideration of the color line in the US music market, much deeper treatment than that of a superficial social construct.
Design/methodology/approach
Content analysis was performed using archives from the Performing Arts Division of the New York Public Library.
Findings
A complex inters...
Although activities of the National Collegiate Athletics Association (NCAA) and its member universities have been examined through a lens of economic and legal issues, the present research explores the consumer perspective. A longitudinal study of sports consumers was conducted over a seven month period leading up to the College Football Championsh...
Purpose
The purpose of this paper is to examine the relationship between perceptions of brands advertising claims of environmental sustainability, intention to purchase such brands and the role of trust.
Design/methodology/approach
Adapted scales were used to measure perceptions of price–value perception, environmental concern, brand trust and pur...
Consumers’ environmental concern is increasing, and consumer attitudes towards sustainable consumption are mainly positive. However, behavioral patterns are not consistent with attitudes. The relationship between attitudes and purchase intentions and attitudes toward sustainable consumption are widely studied phenomena in the literature. There is a...
Perception of authenticity from a consumer point of view is more important than the origins of any particular piece of music. The fields of sociology and consumer behavior have contributed to the body of knowledge for authenticity in general terms, and as a perceived element of music consumption. Researchers in sociology present evidence that authe...
Customer dissatisfaction and response to dissatisfaction have been widely researched and subjected to a number of typographies. The primary logic of our theory is that consumer participation has a moderating effect on the retaliatory behavior that results from dissatisfaction. Consumer Participation is a multi-dimensional construct. Our contention...
People with prior knowledge about an artist might employ a different evaluation process than those unfamil-iar with the artist. These differences can lead to variances in how an electronic word-of-mouth (eWOM) message might be communicated. How senders and receivers of eWOM evaluate subject matter is an important element in understanding the ways i...
Perceptions of music authenticity are important to both evaluation of music, and word-of-mouth in today's socially networked world. The producers present the results of two studies through examples and evidence of an authentication process consumers use to evaluate music and musicians.
