Patrik StoopendahlLund University | LU · School of Economics and Management
Patrik Stoopendahl
Doctor of Philosophy
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Introduction
I am a postdoctoral fellow at Lund University School of Economics and Management (LUSEM) and an affiliated researcher at the SSE Institute for Research (SIR). My research primarily focuses on digital retail and the complexities of customer/consumer journeys.
Publications
Publications (2)
This doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how...
Digitaliseringen av samhället är en av vår tids största och mest omvälvande förändringar. Med den nya tekniken blir konsumenten och därmed även köpprocessen allt mer digital, och det ritar helt om förutsättningarna för många verksamheter.
I den pågående "köprevolutionen" står handeln i frontlinjen - dess gränssnitt digitaliseras snabbt. Digitaliser...
