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I'm currently pursuing my Ph.D. within INSiDR (Industrial Graduate School in Digital Retail) at the University of Borås. My empirical interest is focused on the consumer-practice of digital fashion, and I aim to research the relationship between human and advanced sales- and marketing machines, and how this 'new' way of interacting with market-made machines throughout the consumption practice.
Digitaliseringen av samhället är en av vår tids största och mest omvälvande förändringar. Med den nya tekniken blir konsumenten och därmed även köpprocessen allt mer digital, och det ritar helt om förutsättningarna för många verksamheter. I den pågående "köprevolutionen" står handeln i frontlinjen - dess gränssnitt digitaliseras snabbt. Digitaliser...
I'm currently pursuing my Ph.D. within INSiDR (Industrial Graduate School in Digital Retail) at the University of Borås and Jönköping International Business School. My empirical research interest is focused on the customer experience in the technologically evolving retailscape. Theoretically, I'm focused on combining grand theory to describe consumer experiences in relation to novel technology. I hope that my academic contribution will be a statement on the need to utilize GT and not the middle-ground theory to fully account for these 'new' experiences. My work is strongly theory-driven and exploratory. As an MSc in anthropology I'm interested in social ontology and strongly believe in ethnographic methodology as to uncover the human experience.