Patrik Kubát

• Mendel University in Brno

Due to the COVID-19 pandemic, tourists’ loyalty is more pronounced than ever. It is therefore inevitable to know what factors can contribute to the higher levels of loyalty among potential visitors. Since none of the previously researched factors are reflecting visitors’ feelings and emotions, and because wine tourism can build long-lasting emotion...

Wine tourism is one of the relatively young tourist activities in the Czech Republic, wine as a tourist product has only recently begun to be promoted to a greater extent. The beginnings of wine tourism can be traced mainly to southern Moravia, where wine growing is traditionally associated with a specific rural culture and folk architecture. On th...

Wine tourism is considered to be niche tourism. The synergy of tourism and viticulture, which has become a significant phenomenon, is the focus of interest not only in European countries but also in other parts of the world. Old World wine regions have been inspired by the recognized and remarkable practices of New World wine producers. Two small w...

In recent years, the rise of environmentalism and the need for sustainability have been hugely discussed across all business areas. It is even more pronounced in the tourism sector, because of the strong competition among tourist destinations. Therefore, it is inevitable for tourist destinations to find the niche and focus more on sustainability. T...

Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can of­fer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explic...

This study examines the mediating effect of satisfaction on the relationship between happiness and loyalty in wine tourism destinations. Using structural equation modelling, results indicate that happiness significantly influences satisfaction in wine tourism, subsequently impacting visitor loyalty. However, the direct effect of happiness on loyalt...

In today’s world, the online environment is used every day. As online advertising comes to the fore in the tourism sector, all those who produce printed materials should also adapt to this form of materials and build a bridge to this new form of advertising. This is an important prerequisite for the development between promoters and recipients. The...

The aim of the article is to define the concept of winescape, in cooperation with wine tourism and wine destinations to take further steps towards the possible development of this concept. The article discusses the first mention of the term winescape, its later development, as well as the current theoretical background and possible further variatio...

Wine destinations appeared as places where anyone can come to enjoy nature, food, cultural habits, food, and wine, whether they consume it or not. The intersection and combination of two different sectors (viticul­ture and tourism) became a new type of tourism and a new marketing tool to attract tourists, consumers, and customers to wine destinatio...

https://otik.uk.zcu.cz/bitstream/11025/51506/1/11_Pavelkova_Kralikova_Kubat_Hromadnikova.pdf

https://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet22_fin.pdf#page=67

The rural landscape has been used quite extensively in recent years for the purpose of rural tourism, which plays a substantial role in the entire tourism industry. Rural tourism can be seen as a contrast to the problem with overtourism. Not only does rural tourism respect the principles of sustainable development, it also respects the needs of the...

In the last two decades, Serbia has begun to re-establish itself within other wine-producing countries. One of the Serbian wine regions – Šumadija – caught hold of this opportunity and launched in the wine tourism industry. This paper, based on visits to Šumadija wineries and interviews with winemakers, is a survey of the present tourism infrastruc...

ISBN: 978-80-7509-548-0