Patrick Siegfried

• Doctor of Habilitation
• Professor (Full) at Trier University of Applied Sciences

Since tangible assets of companies are becoming increasingly insignificant, emphasis should rather be placed on human capital as an essential source of competitive edge. This paper, accordingly, pursues the purpose to shed light on the major demands that the Millenials place on their prospective employers. In consequence, the work aims to identify...

In diesem Buch werden aktuelle Trends der Ernährung und Nachhaltigkeit in der Lebensmittelwirtschaft anhand von 14 Cases betrachtet. Alle Cases wurden von Studenten*innen im Masterstudiengang Lebensmittelwirtschaft erarbeitet.

This book deals with current food trends. These case studies were compiled and presented by Master's students at Trier University of Applied Sciences in the Department of Food Technology

This book deals with retail trends 4.0 with a focus on digitalization. In a scientific research seminar, these case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course. III Content

The study aims to determine whether bread beer, as a trend food, can majorly contribute to combating the food waste of bread and whether it can permanently establish itself in the beer market. An online survey was designed via the provider LamaPoll to determine the data. It comprises fourteen closed questions that can be answered quickly and anonym...

This study aims to present and investigate alternative and novel protein sources for animal protein replacement. For this purpose, different sources are considered and evaluated. The use of plant-based protein is already very strongly represented on the market and offers a good alternative. Other potential protein sources of the future are mainly i...

Seit dem Jahr 2019 ist Snackification ein neuer Ernährungstrend in Deutschland, der den Alltag der flexiblen Gesellschaft durch kleine und gesunde Mahlzeiten erleichtert. Dieser Trend ist eine Anpassung der Essenszeiten des durch politische, wirtschaftliche und soziale Einflussfaktoren veränderten Lebensstils. Die vorliegende Seminararbeit befasst...

The aim of this term paper is to investigate the extent to which Covid-19 has influenced the gastronomy and food sector regarding fresh food counters and the to-go assortment in terms of vegetarian and vegan offerings. An extensive literature and internet research was conducted for this thesis. In addition, this included a study of vegan- and veget...

Problem. As one of the three key elements of flexible manufacturing systems (FMS), automated guided vehicles (AGVs) play a significant role in material handling systems. They've been around for more than a decade, primarily in Europe. AGVs were formerly utilized mostly in production lines, but due to recent industrial development, they now play a v...

Problem. The paper addresses the question of whether the conversion of the entire automotive industry to airless tires, specifically focusing on the Michelin Uptis concept, is economically realistic and technically feasible for high-performance vehicles. Goal. The goal of the paper is to investigate and analyze the technical feasibility and economi...

This study has the aim to explain the theoretical fundamentals of scaled agile business structures and of the traditional project portfolio management before laying out the discrepancies of agility with project portfolio management at large enterprises such as automotive manufacturers. For the exploration of the scarcely addressed topic of agility...

Anmerkung. Unternehmen mit aktiver Umweltpolitik stehen vor der Notwendigkeit eines grundlegenden Wandels ihres Personalmanagementsystems, denn die Mitarbeiter und ihr Verhalten, nicht nur die Technik allein, sind die Träger des ökologischen Fortschritts. Ziel der Studie ist es, herauszufinden, wie die Mitarbeiter in die Verwirklichung der Umweltzi...

This work focuses on best practice processes and methods of onboarding in the supply chain management (SCM) of industrial companies by means of a qualitative investigation. The findings from other industrial companies are compared with each other as well as with the processes and methods given in the literature. This study highlight similarities, d...

This book deals with various food trends in the areas of sustainability and digitalisation. Current topics for the food industry and the food trade are dealt with in a clear manner. The case studies were prepared by master's students of the food management course at Trier University of Applied Sciences in the subject of business management.

This book deals with various food trends in the areas of sustainability and digitalisation. Current topics for the food industry and the food trade are dealt with in a clear manner. The case studies were prepared by master's students of the food management course at Trier University of Applied Sciences in the subject of business management.

14 x Case Studies AI-Artificial Intelligence, ChatGPT, Urban Manufacturing, Space Tourism, Self-Service-Checkouts, Omnichannel, Hyperpersonalization, Social-Media

In 2020, a year of turbulence, seismic in scale and rapid in impact, luxury brands strengthen their relationship with art. While the world is still processing the effects of the last decades (digitalization, sustainability , diversity), luxury brands and art collaborations are used as a strategic tool in luxury brand management to create value. As...

Financial literacy is the focus of today’s scientific research and has attracted considerable attention. The research focused almost on measuring and interpreting the financial literacy of individuals and households. Research on the general financial literacy of entrepreneurs has so far been limited. Entrepreneurs are drivers of innovation and grow...

The main aim of the study is to give the reader the basic meaning of an “Internet of Things” itself, evaluate its main concepts, types, trends, and areas of application, as well as challenges. The study is a basic and fresh literature review from general sources and researches on the topic that has been done recently by the scientific community. Qu...

Die letzte Sektion befasst sich mit Fragen, die nicht in konventioneller Weise mess- oder quantifizierbar sind. Es geht um ethische Fragen, die Hand in Hand mit dem Fortschritt der datengesteuerten Mobilität gehen, die von künstlicher Intelligenz gesteuert wird. Ist ein Ansatz zur autonomen Fahrt mit Null-Toleranz für Todesopfer gerechtfertigt? Sol...

Technologiegetriebene disruptive Entwicklungen haben die Art und Weise, wie Kunden miteinander interagieren, und die Gestaltung der Kundenerfahrung mit neuen digitalen Touchpoints grundlegend verändert. Eine gezielte Nutzung von Daten ist entscheidend, um den Wandel von einem produktorientierten hin zu einem serviceorientierten Geschäftsmodell zu g...

Der Faktor „Mobilität“ ist entscheidend für die soziale und wirtschaftliche Entwicklung einer Nation. Im letzten Jahrhundert wurde der private Gebrauch von Autos in großen Teilen der Welt zur Norm und die Automobilindustrie – von Tier-n-Zulieferern bis hin zu global agierenden OEMs – hat in vielen Wirtschaften eine Schlüsselposition eingenommen. Im...

Die Umgestaltung des Automobillandschafts wird von der Konvertierung von Städten in multi-modale smarte Städte mit urbanen Infrastrukturen begleitet, die die Grundlage für die neuen fortschrittlichen Formen der Mobilität bilden. Gesetzgeber, Gemeinden und Hersteller müssen zusammenarbeiten, um eine funktionierende digitale und datenbasierte Infrast...

Diese Zusammenfassung fasst die wichtigsten wirtschaftlichen, gesellschaftlichen, technologischen und politischen Faktoren zusammen, die die Automobilbranche antreiben und gestalten. Die Erarbeitung dieser Veröffentlichung und vieler der in dieser Veröffentlichung zitierten Quellen basiert auf Annahmen und Hypothesen, die aus dem aktuellen Status q...

Dieser Abschnitt untersucht das Markt- und Wettbewerbsprofil der Automobilindustrie und bietet Einblicke in die Gestaltungsfaktoren und Herausforderungen für das Geschäftsmodell von OEMs und Zulieferern. Die Automobilindustrie ist gekennzeichnet durch massive Anfangs- und Versunkenkosten sowie weitreichende Komplexitäten beim globalen Einkauf, in d...

Die quantitative Teil der Veröffentlichung stellt die aktuellen Kundenbedarfsmuster und zeigt – auf der Grundlage einer zielgerichteten Umfrage unter potenziellen Kunden und ihre zukünftige Nutzungsverhalten – wie diese in 2030 aussehen könnte. Das Ziel der Umfrage ist es, herauszufinden, wie die Gesellschaft die neuen Entwicklungen in der Automobi...

Anmerkung. Global vernetzte Supply Chains (SC) führen bei den Unternehmen zu geringeren Kosten, aber zu-gleich erhöhen diese auch die Abhängigkeit ggü. den Lieferanten und die Störanfälligkeit der SCs wird erhöht. In den vergangenen Jahren haben zudem die Unsicherheiten für die SCs stark zugenommen. Treiber waren hier u.a. der Brexit, Handelskonfli...

This scientifc paper aims to collect and analyze various digital technologies connected to pharmacies and Health. . Thus, the goal is to give basic recommendations for actions for pharmacies to remain successful businesses in the digital future of healthcare. While the total health sector is growing continuously, the total number of pharmacies is s...

Purpose. This study aims to discuss the chances of in-store pharmacies through in-store health services, e. g. vaccinations or Covid-19 tests, in Germany. As a result, retail clinics could lead to a USP against online pharmacies. Additionally, the study will show how possible retail clinics could look like and how the acceptance in the population i...

This paper will discuss an important target variable in value-based management: the Economic Value Added (or EVA). EVA is a measure of a company's financial performance based on the residual wealth calculated by deducting its cost of capital from its operating profit, adjusted for taxes on a cash basis. EVA can also be referred to as economic profi...

This chapter predicts that consumer behaviour will change greatly in the future. Various industries, including mobile service providers, are expected to become personalized, commoditized and convenient. The author analyzes CEM and CRM and summarizes the main differences between the two approaches. At the same time, the application status of CRM and...

This chapter begins with a forecast of the future of the digital mobile market, following the framework provided by Meinert. The author believes that since 2018, Google, Facebook, Amazon and other companies have jointly launched a new digital revolution and seized the market. Companies such as Daimler and BMW have greatly expanded their service por...

The empirical findings are analysed in this chapter. Participants were classified by age and education. The panel member’s current mobility behaviour is characterised by a strong manifestation in car ownership Utilisation of CRM measures in terms of loyalty programmes is widely accepted by the survey’s participants. The subconscious survey in terms...

This chapter is the conclusion of the whole paper. According to the authors, The implementation of CRM or rather CCM activities in mobility services such as loyalty programmes is widely accepted. The way for The market entry of firms of digital origin is paved, and you should consider combining ADV with valet parking style services. As the trust in...

This chapter determines that the focus of this paper should be on the dimension of spatial mobility. Then it describes the process of the identification for a mobility need and it can be categorised into two overarching motives. This chapter analyzes the process of choice of travel mode and the influence of habits on travel mode, and draws the conc...

The main aim of the study is to give the reader the basic meaning of an "Internet of Things" itself, evaluate its main concepts, types, trends, and areas of application, as well as challenges. The study is a basic and fresh literature review from general sources and researches on the topic that has been done recently by the scientific community. Qu...

As of late, 'Digital protection' has arisen as a generally utilized term with expanded reception by experts and government officials the same. Be that as it may, similarly as with much in vogue language, there is by all accounts next to no comprehension of what the term involves. Albeit this is may not be an issue when the term is utilized in a cas...

This paper suggests a new business model based on modern technology for retail. In the age of digitalization, stationary retail is losing market shares to online retail. Therefore, there is an obvious need for change in businesses. The concept developed in this paper combines the strengths of online and stationary retail to benefit stationary retai...

The objective of this study is to allow a better understanding of the role of industry 4.0 technologies, especially filament extrusion technology in the reduction of costs, environmental impact, energy consumption, and the possibility to expand the range of printable materials. The study focuses on the desktop Filament Extruders available in the ma...

This research paper discusses how RFID technology could improve current deposit bottle logistic processes in food retailing and which obstacles impede successful implementations. Research Methodology include desk research: Library, EBSCOhost, wiso.net, Google Scholar, Scientific Journals, Statista, SpringerLink. Implementation of RFID is potentiall...

For a detailed discussion of process mining, the objective of this paper is the analysis of the successful implementation of process mining in the practical fields of supply chain management. The research comprises the investigation of use cases in companies that are already actively using process mining. Purpose: This research aims to highlight th...

In 2019 at IBM, it was found that there is a strong dependence on a few large banks in bank sales, and the growth targets of the sales division cannot be achieved due to the existing business with these same customers. To counteract this dependency, an NCA-specific sales team for the banking industry was established to support small and medium-size...

Railroads, roads, rivers, and airways are the most common modes of transportation for people and commodities. The cost of different ways of transportation varies according to distance, luxury, size, fragility, and other factors. When the following factors are accounted for, the vehicle might become prohibitively expensive for many individuals. A ne...

Diese Forschungsarbeiten zeigen aktuelle Trends im Einzelhandel. Jede Fallstudieb eginnt mit der Beschreibung desUnternehmens, derenEntwicklung, der Marktsituation, sowie einemd igitalenK onzept,w elches in derCorona-ZeitanBedeutung gewonnenhat.

Objective: In this article, the methods used to simplify the business modelling and founding of new companies are presented and critically reflected. Furthermore, it is discussed to what extent a specific method is advantageous, disadvantageous, applicable, not applicable, or even contradictory. Methodology: The theoretical analysis is underpinned...

In recent years, the retail virtual store has become the main trend in social services. More and more people tend to shop in retail virtual stores. With the development of 3D virtual reality, this trend is getting stronger and stronger. Therefore, the development prospect of virtual retail stores has attracted much attention. This paper examines th...

The automotive sector is considered to be one of the fastest developing industries in the world and contributes to economic growth in many countries. This development however results in an increase of CO2 emissions based on higher numbers of vehicles driving on the roads. Besides, this industry causes other negative impacts on the environment by th...

The customers’ wish for environmentally friendly products and more governmental regulations are two main factors pushing companies to apply the approach of a green supply chain management (GSCM). In this chapter various critical sustainable practices are outlined, which are necessary in the implementation of GSCM. These are the green suppliers’ sel...

Global warming becomes a more and more concerning topic and therefore also has an impact on the buying behaviour of customers. They tend to buy more sustainable and eco-friendly products and their interest in greener products also has reached the vehicle market. Together with rising governmental regulations on environmental protection, the car comp...

In the findings from literature and empirical analysis this research has shown that the future trend within the automotive industry will be to shift towards sustainable development even in the supply chain. Sustainable supply chain management bases on the principles of supply chain management with an extra add-on of green impacts, which means envir...

To understand the transition from SCM to sustainable SCM (SSCM) the definition and advantages of sustainability are explained, and the sustainability framework triple bottom line, with its three dimensions economic, environmental and social, is introduced followed by a short overview on sustainable development regulations and different definitions...

This chapter starts with the history as well as definitions of traditional supply chain management (SCM). One of them describes SCM as the coordination and management of complex networks of processes in the supply chain to supply products or services to end-users in the most possible efficient and cost-effective manner (Storey, J., et al., Internat...

Big Data is now poised to mutate decision-making systems. Indeed, the decision is no longer based solely on the structured information that was hitherto collected and stored by the organization, but also on all data not structured outside the corporate straitjacket. The cloud and the information it contains impacts decisions and the industry is wit...

This study will describe how the robotics industry evolved increasingly and a new phase of advanced robotics has emerged, and the relation between humans and robots in the same workplace. Problems of designing safer robots in human-machine interaction systems are urgent research topics in the field of industrial robotics. Many of the problems in in...

The disruption of the automotive landscape will be accompanied by the conversion of cities into multi-modal smart cities with urban infrastructures that provide the basis for the new advanced forms of mobility. Legislators, municipalities, and manufacturers will need to work together to provide a functioning digital and data-driven infrastructure a...

The quantitative part of the publication highlights current customer demand patterns and shows—based on a targeted survey of potential customers and their future usage behavior—how these might look in 2030. The aim of the survey is to find out how society views the new developments in the automotive industry and what conclusions market participants...

The last section takes a look at issues that are not measurable or quantifiable in the conventional sense. It deals with ethical questions that go hand in hand with the progress of data-driven mobility controlled by artificial intelligence. Is a zero-fatality approach to autonomous driving justified? Should the life of young people be given more we...

This section looks at the market and competitive profile of the automotive industry and provides insight into where the shaping factors and challenges for the business model of OEMs and suppliers will lie. The automotive industry is characterized by massive initial and sunk costs, as well as far-reaching complexities in global purchasing, supply ch...

This wrap-up summarizes the key economic, societal, technological, and political factors that are driving and shaping automotive change. The elaboration of both this publication and many of the sources referenced in this publication are based on assumptions and hypotheses derived from the current status quo. Influencing variables that shape societa...

This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of the mobility revolution have already been taken. It compels automotive companies to strike new paths to participate in this journey. The authors p...

Disruptive technology-driven developments have greatly changed the nature of customer interaction and the design of the customer experience with new digital touchpoints. Targeted leveraging of data is critical in shaping the shift from a product-centric to a service-centric business model. Connectivity, V2X communication, and the Internet of Things...

The factor “mobility” is decisive in influencing the social and economic development of a nation. In the last century, the private use of cars has become the norm in large parts of the world and the automotive industry—from tier-n suppliers to globally operating OEMs—has taken a key economic position in many economies. In the twenty-first century,...

This chapter focuses on the changes which are directly affecting the value chain of large automotive manufacturers due to electro-mobility.The chapter also provides an external view and analysis on what deeply changes within the automobile market and how e-mobility is mainly changing the basic idea of mobility. Due to changes within the industry an...

This chapter analyzes numerous relevant studies, forecast, scenario models, surveys, and reports, in order to give a profound statement about the future development of e-mobility. Reports and studies used in this book contain very current and deep industry insights from research departments of renowned consultancies and investment banks. Based on t...

The introduction chapter provides a bird’s eye view on the transforming mindset of private transportation which drives the development of EVs. Industry experts indicate that ICEs will be replaced by EVs, which is strongly driven by technological innovations, urbanization, policy makers, and by current mega trends. Getting from point A to B has beco...

Due to the present development of e-mobility and technological trends, this book tried to investigate the impact of e-mobility and associated trends such as shared economy on the automobile industry. The book was designed to answer the question of how e-mobility is impacting the automotive value chain of traditional manufacturers, thereby contribut...

This chapter will outline who the new entrants of the automobile industry are and which new concept and services they are providing to the industry.As analyzed within the previous chapters, the global electric vehicle sales will surpass the sales of conventional internal combustion engines between 2030 and 2040. In this pace of change, new entrants...

This chapter will focus on the last pivotal question of this book and will investigate the question “How can OEMs change their value chain in order not to stay out from the future automobile market?”Due to the previous identified trends and new market entrants, traditional automobile manufacturers are forced to adapt their business models and to in...

This chapter analyzes the key drivers of electro-mobility and places the current status quo into the context of the historical development of electro-mobility. Climate change will be exhibited as a strong driver of electro-mobility, as alternative powertrains are identified as the most potential way of reducing CO2 emissions. Furthermore, the analy...

In this chapter, the author first raises the following questions: 1. How does everyday mobility in the age of digitalisation look like and what requirements can be derived thereof for mobility services providers? 2. Will mobility management transform into a holistic customer-centric management that also includes non-mobility services? 3. Will tradi...

This Research discusses the implications digitalisation might have on the mobility service industry. This comprises the manner in which business activities are carried out as well as a potential shift in the market-leading companies. Moreover, the development of a model which ought to quantify this impact is sought after.The implication assessment...

The following paper aims to find out consumers' expectations and attitudes towards the innovation "Metaverse". It will also be explored which role the Meta Group plays in mass adaption and how the company influences consumers' possible use and opinion on the project. These results are connected to the fashion industry, further exploring new types o...

Purpose: In this article, the canvas used to simplify business modeling of a platform and its visual depiction are put into the entrepreneurial context, and critically reflected accordingly. Furthermore, it is discussed to what extent the canvas is advantageous, disadvantageous, applicable, not applicable, or even contradictory. Methodology: The an...

Der Automobilhandel befindet sich in einer momentanen Phase des Umbruchs. Der Trend zum Kauferlebnis online, verstärkt durch die Pandemie, und die durch die Dieselproblematik entfachte Diskussion zum Emissionsausstoß und Fahrverboten für Verbrennungsmotoren im Fahrzeugbereich, treibt den Wandel zu elektrischen Antriebstechnologien an [1]. Durch die...

With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live streaming and various industries through the Internet. E-...

This text will explain which role "Green Bonds" play in financing projects and how the green factor is weighted. It will be discussed on how the term "green" can change the price of the bond, if there is a "green premium" and for which group of investors this type of bond is interesting. We will discuss ways to reduce their cost of capital, also co...

Companies often rely on the Know-How of external service providers for the development of software and solutions. Modern forms of working and collaboration change the development of products and services at the same time. How do these trends influence the cooperation and collaboration between companies and their external agile service providers? Th...

Bauprojekte sind in der Regel komplexe Vorhaben. Sie werden mit Hilfe des Projektmanagements und dessen Verfahren, Prozessen und Techni-ken bewältigt. Dennoch sind deutsche Bauprojekte nicht selten von Kos-ten- und Terminüberschreitungen betroffen. Ziel dieser Arbeit ist es, mögliche Optimierungsfelder im Planungs- und Steuerungsprozess eines Unter...

In these case studies of international companies their development / orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.

ABSTRAK Sebuah studi mengenai teknologi industri 4.0 John Deere and Company dan dampaknya terhadap operasi perusahaan disajikan dalam makalah ini. Implementasi Industri 4.0 John Deere and Company pada pabrik-pabrik dan faktor-faktornya menjadi fokus penelitian. Tinjauan pustaka dengan pendekatan sistematis serta tinjauan komprehensif tentang perkem...

Agility and digital trends go hand in hand, but the advantages of digitalization perform a high pressure on the established automotive companies. For years now, automotive groups have no longer been innovation drivers in the industry. This status is reserved for radical companies like Tesla. But is there any chance that conservative companies will...

This paper attempts to explore the interaction between culture and entrepreneurship. Entrepreneurship is increasingly being recognized as an important factor for economic growth. Some cultures are more conducive for entrepreneurship than others, considering the different cultural heritages and dimensions. The significance of different cultural aspe...

The aim of the study is to find out how SMEs used Social Media during Corona and how customers received it, to determine what should be continued or avoided by SMEs in the future. In this study, an interpretivist approach was adopted through problem-centred interviews with three SMEs. The second part of the study used an objectivist approach, where...

The integration of genetic algorithms to optimize the networks of value chains could enormously improve the performance of supply chains. For this reason, this paper describes in more detail the application of genetic algorithms in the value chains of the automotive industry. For this purpose, a theoretical model is built up to evaluate whether the...

Both retail stores and online pure player are in a state of flux as a result of increasing digitalization and the influence of dynamically changing trends. In particular, an adaptive behavior to the present developments is required from the furniture industry. The information age poses new challenges for retail companies. Due to the intensification...

The aim of this scientific paper was to find out the reasons for the shortage of nursing staff in German hospitals and to provide potential solution approaches for this shortage. Over the last years, the shortage of nursing staff has become a more and more important topic in the news: Not only due to the increasing amount of missing nurses, but als...

E-commerce has been keeping fast increasing worldwide since beginning of the 21st century. Rapid growth of e-commerce & parcel shipping is a booming business. However, how to handle with many hard-to-solve sustainability issues of transport in urban areas, is becoming a serious challenge for urban logistic sector and numerous stakeholders. The sust...

„D "igital freight forwarders are flooding the logistics market with disruptive business models" [Scha18] reads a blog post by the German Logistics Associa-tion. This statement indicates that, as part of the digi-tal transformation, the traditional and established freight forwarding business is being changed by new business models and the rules of...

Das effiziente Zusammenspiel zwischen ökonomischen und ökologischen Aspekten, auch als „grüne Logistik“ bezeichnet, rückt in den Fokus dieser Betrachtung. Die Ausprägung der grünen Logistik ist abhängig von den verschiedenen Anspruchsgruppen. So kann beispielsweise einerseits das Unternehmen selbst durch Initiativen grüne Logistik voranbringen, and...