Patrick Legoherel

Patrick Legoherel
University of Angers | UA · Groupe de Recherche ANgevin en Economie et Management (GRANEM)

About

61
Publications
23,164
Reads
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1,207
Citations
Citations since 2016
31 Research Items
840 Citations
2016201720182019202020212022050100150
2016201720182019202020212022050100150
2016201720182019202020212022050100150
2016201720182019202020212022050100150

Publications

Publications (61)
Article
Physical store atmospherics make up an important dimension of retailing. They shape consumer perception, cognitive and affective reactions, and a variety of behaviors. The literature on exterior atmospherics is scant. However, recent trends suggest that exterior atmospherics can provide value-added services and play a role in providing phygital tou...
Article
Purpose The purpose of this study is to examine the role of scent congruence with the brand image in the formation of consumers’ reactions to the atmosphere of a place. Design/methodology/approach Using a factorial design (i.e. scent congruent with the brand image, scent not congruent and control), an experiment was conducted in a multi-service an...
Article
Store managers tend to select odors based upon their pleasing nature without taking into account the notion of congruence between the odor and the brand image. Studies have explored the effects of odors, but little attention has been paid to olfactory congruence, and even less to olfactory congruence with the brand image. This study investigates th...
Article
Purpose The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology and to fill in the gaps in the literature in regards to the influence and the role of exterior atmospheric variables in brick-and-mortar retail experience. The purpo...
Article
In a tourism context, visual copy is an important element of print advertisements. More specifically, pictures have a significant influence on the destination attraction value and visit intentions. Curiously, typography has never been investigated academically as an execution element, despite suggestions from researchers that typography could influ...
Article
Purpose This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in Asian and Western countries and describes a useful age concept for investigating senior consumers, na...
Conference Paper
Cet article examine l’influence de la congruence olfactive avec l’image de marque sur les réactions des consommateurs. Une collecte de données (N = 303) est menée dans l’espace de la marque multi-services AntiCafé selon un design à 3 conditions (odeur congruente avec l’image de marque vs. odeur non congruente vs. absence d’odeur). Les résultats mon...
Conference Paper
L’objectif de cette recherche est d’appréhender l’image de marque d’un espace d’accueil. Pour ce faire, une étude de cas fondée sur une double méthode qualitative (entretiens individuels de citation directe, observation participante, analyse documentaire) et quantitative est menée sur le cas de la marque AntiCafé. Les résultats montrent que l’image...
Article
The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from...
Conference Paper
This paper critically analyzes the concept of the brick-and-mortar shopping experience. Shopping experience is often ill-defined and is used interchangeably with broader concepts such as consumption experience and consumer experience. As a result, shopping experience remains an ill-defined concept. This paper aims to critically analyze shopping exp...
Article
Internet use has intensified worldwide. However, this evolution masks cultural differences in booking behaviors. This study investigates the effects of culture on the online booking practices of consumers from Tunisia and China. Differences in the structural patterns across the Tunisian (Arabic) and Chinese (Asian) cultural contexts are analyzed. W...
Article
The tourism Web acceptance model (T-WAM) is a model of consumers’ acceptance of information technology designed for e-tourism. The model aims to explain intention to book tourism products online better than other models do. Results from a survey collected from 389 Tunisian consumers show that the T-WAM is more robust than other models and theories...
Article
Full-text available
This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in...
Article
Purpose – This paper aims to report the findings of an empirical research focusing on Hong Kong online users’ intention to book online tourism products with latest figures. Focusing on the technology acceptance model (TAM), this case study extends the recent research with providing insight regarding the online users’ perceptions of TAM dimensions a...
Article
This study investigates the use of variety-seeking in the segmentation of international travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as nationality, country of origin, other trip characteristics of international travelers, and consumer behaviors. Variety-seeking has proven to be a relevant factor for a wide...
Chapter
The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from...
Article
This research reports on the findings of a comparative study of senior consumers from a major European (French) market and a key Asian (Chinese) one. The study concentrates on the tourism market regarding the growth and importance of this industry both for European and Asian markets. Travel motivations and perceived risks were of particular interes...
Book
Revenue Management for Hospitality & Tourism examines the revenue management function and explains the mechanism of commercial decision making, from the definition of segmentation grids and pricing policy, to the final decision to accept or refuse to sell a service at a given price on a given date. The revenue management function, always viewed as...
Article
9-ending prices’ influence on consumers’choice Retailers largely adopt nine-ending prices and these prices have attracted greater attention from researchers in marketing. This paper aims to explain key issues and to present meaningful results related with 9-ending prices. Keywords : Price, price ending, 9-ending prices, odd prices, just-below price...
Article
Full-text available
Variety seeking is a tendency in consumer behavior in which the consumer alternates between different makes of the same item in the quest for diversity. Variety seeking and exploratory behaviors help explain tourists' consumption behavior and choice-making methods. Some studies have focused on the choice of food, restaurants, theme parks, travel ac...
Article
Retailers largely adopt nine-ending prices and these prices have attracted greater attention from researchers in marketing. Despite this increased interest, very few empirical studies have tried to quantify the effects of nine-ending prices on consumer actual behaviors. Those who have studied the behavioral effects of nine-ending prices have produc...
Article
This article provides researchers and practitioners with a better understanding of how consumers behave within a cross-cultural context. Literature often focuses on culture per se, but to understand consumer behavior better in a cross-cultural context, some studies have considered variables other than the key component elements of culture, encompas...
Article
The effect of nine-ending prices on customer's behavior was tested in a little restaurant (pizzeria-grill) where 1271 customers who ordered a pizza were observed. A list of nine main dishes was proposed in this restaurant and included five different pizzas. The effect of the price-ending of one pizza was tested. During 2 weeks, all the pizzas were...
Article
Despite the unabated pace of globalisation and the incessant flow of tourists to multiple tourist destinations, there is little attention paid by tourist operators and hospitality managers to the segmentation of holiday makers based on their distinctive spending habits for revenue maximization. Segmenting holiday makers according to their levels of...
Article
Full-text available
Decision choice, risk attitude, and uncertainty have all been developed in numerous research works. A large amount of literature has been dedicated to decisional orientation within the context of firm management. Most of the articles and theories present choice behavior as rather rational and exclusively geared toward business. Few authors highligh...
Article
Full-text available
The practice of pricing with numbers ending in nine (“nine-ending”) has been little studied. It now seems well established that, under certain conditions, the practice of such pricing strategies has a particular effect on sales, especially inciting the customer to buy products that are more expensive. The research design for explaining such an effe...
Article
Full-text available
Many influence techniques increase response rates to a survey, but these techniques have been tested with face-to-face or telephone surveys. Few studies have tested the effect of compliance techniques in a Computer-Mediated Communication. The personalization of the relationship between the subject solicited and the solicitor as well as the physical...
Article
Full-text available
Le processus de décision et l’attitude envers le risque ont été développés dans de nombreuses recherches. La revue de la littérature révèle de nombreux travaux dédiés à l’analyse du processus de décision dans un contexte managérial. La majorité des recherches et théories présentent ce comportement de choix comme étant rationnel et orienté vers l’en...
Article
Business on the Internet is experiencing rapid development. Numerous companies in the tourism industry are setting up sites on the “World Wide Web” in order to create virtual shopping, to promote their product lines and to offer a service or to make direct sales. However, the exploitation of this new communication medium works regardless of the con...
Article
Previous research has demonstrated that a pleasant drawing (a smiling face) on a restaurant bill increased the number of tips left by clients. A similar experiment was carried out using a drawing of the sun since it is known that tips increase on sunny days. The experiment was carried out in local bars and involved clients who have ordered an espre...
Article
This article deals with segmentation in the tourist sector. It first demonstrates the relevance of an expenditure-based segmentation of tourists and highlights the difficulties related to assessing consumers' spending. The concept of instability inherent to the criterion variable is dealt with in the second part. By taking into account the instabil...
Article
La communication commerciale sur Internet connaît un essor très rapide. De nombreuses entreprises s'implantent sur le "réseau des réseaux" afin de créer un magasin virtuel, de promouvoir un produit, d'offrir un service ou de pratiquer la vente directe. Toutefois, l'exploitation de ce nouvel outil de communication s'opère sans qu'aucune réelle atten...

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