Ph.D. Candidate | AI | TA | GRA
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Citations since 2017
4 Research Items
Patrick Jamar currently works at the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. He does both quantitative and qualitative research in communication, media, consumer behavior, marketing, and environmental sustainability. His research tends to incorporate both / either psychological and / or social theory.
Many researchers have explored environmentally-friendly advertising; observing its effects on purchasing behaviors and intentions (Davis, 1993; Tucker, Rifon, Lee, & Reece, 2012; Xue & Muralidharan, 2015; Marie-Cecile Cervellon, 2012) as well as co-branding as a tactic for encouraging consumers to purchase products as well (Park, Jun, & Shocker, 19...
This study seeks guidance from the planned risk information avoidance model to explore drivers of risk information avoidance in the context of COVID‐19. Data were collected early during the pandemic. Among our most notable results is that participants who are more oriented toward social dominance and are more skeptical of scientists’ credibility ha...
This study investigates how a consumer’s attitudes towards an advertisement, attitudes towards a product’s brand, and his / her perception of the congruent match between a product type and ad medium type can be influenced when advertising sustainable, water-conserving products. It does this by building on The Limited Capacity Model of Motivated Med...
This study investigates how automobile tire and aluminum can product types in recycling and upcycling public service announcements (PSAs) influence an individual’s engagement intentions, attitudes towards PSA types, and attitudes towards sustainable behaviors. This is executed within this study by building on the theory of congruence to mediate the...