Patricia Durán-Álamo

University of Alcalá | UAH · Department of Economics and Business

In every teaching-learning process, evaluation is used as a key tool to quantitatively measure students' progress. Traditionally, the educational approach assigned the sole responsibility of evaluation to the teacher. However, involving students in the evaluation process significantly increases the opportunities to optimize the teaching-learning pr...

The main objective of this article is to provide a feminine vision in the world of gastronomy in Castilla-La Mancha, where women have a high level of participation, and to make visible the work carried out by many professionals in all areas of this sector from work in the agri-food and wine sector, to room and kitchen work in the hospitality sector...

Enmarcado en las actividades de investigación y divulgación realizadas bajo el proyecto "El Rol de la Mujer en el mantenimiento del valor patrimonial de la gastronomía de Castilla La Mancha", este libro recoge una representación de las mujeres que ponen en valor la gastronomía castellanomanchega en las cinco provincias de la región. El proyecto, qu...

The use of social marketing strategies based on and focused on fulfilling one (or several) of the Sustainable Development Goals (SDGs) is an increasingly common practice within companies. Enterprises’ commitment to this type of social marketing actions causes an increase in commercial communications based on these social values. Social networks are...

Objective: With the 2030 Agenda and the Sustainable Development Goals (SDGs), many companies are focusing their corporate social responsibility (CSR) actions on meeting these objectives. The commercial distribution companies have a leading role since they influence the chain of production and consumption of the population. For this reason, the obje...

Small businesses make little investment in technological tools (digital marketing, social networks, etc.) at a general level, which does not allow them to compete at a technological level with the GAFA (Google, Amazon, Facebook, Apple), although it can compete in quality, authenticity, closeness, and service. In this situation, it seems appropriate...

Over recent years, companies have developed multiple corporate social responsibility (CSR) actions with the aim of being more economically, socially, and environmentally responsible with their surroundings. In this context, many of these strategies are linked to the Sustainable Development Goals (SDG) set out in the framework of Agenda 2030. As far...

While some social networks like Facebook are losing interest among digital influencers, TikTok continues to grow, capturing and impacting centennials and millennials alike. This situation highlights the new generations’ increasing interest in short video formats, which are also becoming a new window of communication between companies and consumers....