Patricia Bou-Franch

• PhD
• Professor (Full) at Universtat de València

This paper addresses the growing presence of mourning practices in online contexts within today’s post-digital society, which has caught the attention of scholars in various disciplines. Despite this interest, there remains a dearth of discursive pragmatic research on social media mourning, particularly within contrastive pragmatics. To address thi...

This chapter delves into the complexities of racial and ethnic identity attributions and verifications. It emphasizes how our choices for personal identities are influenced and constrained by dominant societal discourses. The identities we assign to others also follow this pattern and rely on recognition by others to be effective. A specific case s...

This entry deals with pragmatic transfer, that is, the influence among the language(s)/culture(s) known to an individual at the level of pragmatic knowledge in the context of language learning and communication. This entry begins with an introduction to the topic, which is then illustrated by an authentic example. The next section explains that thi...

This article examines how the interconnections between morality, aggression, and social activism are discursively articulated in two data sets: a face-to-face sport controversy and a corpus of evaluative online comments in response to reports of said controversy. The study adopted a combined transmedia, critical, and intersectional perspective that...

Bou-Franch carries out an empirical study of evaluation, discursive patterns of conflict and prescriptive metapragmatic comments. The author takes a metapragmatic approach (Culpeper,.Impoliteness: Using Language to Cause Offence, Cambridge University Press, Cambridge, 2011; Kádár and Haugh,.Understanding Politeness, Cambridge University Press, Camb...

This paper approaches the study of conflict through an examination of Spanish metapragmatic labels and comments of impoliteness on Twitter. The aim is twofold. It first aims to confirm the attributed importance of the label maleducado/ill-mannered in the specific context of Twitter and of digital discourse more generally, on quantitative and compar...

Research into the use of Spanish on the internet has attracted considerable attention among scholars over the last decades. This chapter aims to introduce readers to this field of research. Section 2 provides a working definition of digital discourse analysis and then reviews existing research. First, it traces the evolution of the field in terms o...

From Speech Acts to Lay Understandings of Politeness - edited by Eva Ogiermann July 2019

This chapter explores mediated service encounters in social networking sites, as examples of the new (or reconfigured) forms of social organization and interaction brought about by technology. Social networking sites afford multidirectional communication, i.e. encounters between companies and consumers, as well as interactions among consumers, whic...

In the introduction, we have embedded our overview of the contributions to this volume within a narrative that reviews past and extant research on language and digital communication. We have taken special care to highlight the ways in which each chapter advances the field. In order to do so, we have carefully identified new methodological and empir...

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past...

This entry deals with pragmatic transfer, the influence among the language(s)/culture(s) known to an individual at the level of pragmatic knowledge in the context of language learning and communication. After briefly tracing the origins and development of this area of study, which lies at the intersection of second language acquisition and pragmati...

The paper argues that the notion of Relational Work (Locher and Watts 2005) needs to be expanded to be able to account for sociability in the networked interactions afforded by social platforms such as Facebook. Thus, the aim of this paper is to explore how the nature of networked interactions impacts the emergence of relational practices therein....

This chapter examines sociopragmatic research on commercial service encounters. It offers a précis of the studies that have utilised service encounters as a vehicle to examine (Im)politeness manifestations. It addresses the methodological advantages of the service encounter as a relatively formalised interactional site in which sociability and effi...

Exploring Language Aggression against Women presents a collection of systematic studies that delve into the critical role of language in constructing violence, creating inequality, and justifying discrimination against women. Drawing on a range of discourse analytic methods , this volume subjects to scrutiny mediated and non-mediated (re)tellings a...

This chapter examines language aggression against women in public online deliberation regarding crimes of violence against women. To do so, we draw upon a corpus of 460 unsolicited digital comments sent in response to four public service advertisements against women abuse posted on YouTube. Our analysis reveals that three patriarchal strategies of...

Exploring Language Aggression against Women presents a collection of systematic studies that delve into the critical role of language in constructing violence, creating inequality, and justifying discrimination against women. Drawing on a range of discourse analytic methods, this volume subjects to scrutiny mediated and non-mediated (re)tellings an...

In Bou-Franch, P. (ed) (in press, 2016) Exploring Language Aggression against Women. Amsterdam: John Benjamins.

This paper examines language aggression against women in public online deliberation regarding crimes of violence against women. To do so, we draw upon a corpus of 460 unsolicited digital comments sent in response to four public service advertisements against women abuse posted on YouTube. Our analysis reveals that three patriarchal strategies of ab...

The aim of this paper is to examine how conflict begins, unfolds and ends in a massive, new media polylogue, specifically, a YouTube polylogue. Extant research has looked into how conflict begins, unfolds and/or ends. However, to our knowledge, the models and taxonomies developed so far have not been applied to the analysis of the mediated conflict...

This study examines the schemata underlying the social dimensions and relationships associated with the processes of Latino identity construction in 500 YouTube postings in response to the Obama Reggaeton video. According to Van Dijk (1998), such schemata allow members of a given group to provide answers to questions such as who they are, what crit...

Recent research suggests that as a social public problem, domestic violence is sustained in a number of social contexts that naturalize violence against women through gendered discourses and ideologies of male violence. This paper examines domestic violence vis-á-vis public participation in the media. In doing so, it seeks to explore the social pub...

This paper examines the email discursive practices of particular speakers of two different languages, namely Peninsular Spanish and British English. More specifically, our study focuses on (in)formality and (in)directness therein, for these lie at the heart of considerable scholarly debate regarding, respectively (i) the general stylistic drift tow...

Premised on the belief that both identity construction and im/politeness assessments relate to norms associated with genre practices, the aim of this paper is to examine the interconnections between identity co-construction and impoliteness in a media genre: the talent show. This aim is innovative in so far as im/politeness has traditionally been r...

Reality television (RTV) has been under considerable scrutiny within the academic fields of media/cultural studies and, to a lesser extent, linguistics. Here, and within the context of ‘exploitative reality shows’, research has focused on impoliteness by lay participants (for example, Bousfield 2007, 2008; Culpeper 1996; Culpeper, Bousfield & Wichm...

As new technologies continue to emerge, students and lecturers are provided with new educational tools. One such tool, which is increasingly used in higher education, is digital storytelling, i.e. multi-media digital narratives. Despite the increasing attention that education and media scholars have paid to digital storytelling, there is scant rese...

As resourceful human beings, when we embark on a task for the first time, we resort, consciously or unconsciously, to our previous knowledge and experience in order to accomplish the task as efficiently as possible. This also applies to second (or third or other) language acquisition/learning scenarios: When we learn a new language, we already know...

Since YouTube was launched, its emblematic video-sharing facility has attracted considerable attention as a social networking system of cultural production. In addition to vlogging, YouTube offers a text facility through which YouTubers share and negotiate opinions. However, research into the latter is scarce, especially within language-based disci...

The overall aim of this paper is to investigate impoliteness in a particular on-line polylogal setting – YouTube postings (c. 13,000 words) triggered by the ‘Obama Reggaeton’ video, which was released during the 2008 US democratic primaries. This is done through integration of quantitative/qualitative analytic tools and of (im)politeness1 and (im)p...

Despite the increasing interest scholarly research has shown in the study of computer-mediated communication, there is still a need to investigate the empirical validity of assumed homogeneity of language usage over the net and focus on the social diversity and variation that characterizes any communication. With this in mind, the present paper is...

The aim of this paper is to conduct a contextually and culturally sensitive investigation of how impoliteness works in Peninsular Spanish discourse. This is achieved by adopting a genre-approach to im-politeness (Garcés-Conejos Blitvich, International Review of Pragmatics 2: 46-94, 2010), which argues that genre notions, as understood by Fairclough...

Resumen. El objetivo del presente trabajo reside en la presentación de una propuesta de diseño de actividades para la enseñanza y aprendizaje de la comprensión y producción oral en la clase de inglés a través del uso combinado de la web 2.0 y las nuevas metodologías activas. Éstas implican un cambio de estrategia y roles tanto para el estudiante –...

This paper explicitly addresses the 'elicited versus natural data debate' in cross-cultural speech act realisation research through critical discussion of an empirical study of comparable request sequences by Spanish and British undergraduates to one of their lecturers. Elicited (discourse completion tests) and natural data (unsolicited emails) wer...

In our view, there is a general need to gain insights into what a listener does in linguistic interaction and to provide a comprehensive account of listenership from a pragmatic standpoint. This paper examines listener roles and processes in three aspects of communication: verbal understanding, verbal production and negotiation of meaning. Traditio...

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In the introduction to this collective volume, the editors explain the relationship of this book to their teaching and research group and justify the three areas of concern, namely: intercultural, cognitive and social pragmatics. The editors affirm that "(m)ost practitioners of one particular approach typically concentrate on that approach to the e...