Patrice Georget

Patrice Georget
Université de Caen Normandie | UNICAEN · Institut d'Administration des Entreprises (IAE)

About

28
Publications
9,311
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85
Citations
Additional affiliations
September 2008 - present
Université de Caen Normandie
Position
  • MCF

Publications

Publications (28)
Book
Créativité, esprit critique, capacité de négociation, fibre intrapreneuriale... Ces mots fleurissent dans les offres d'emploi tandis que lors des entretiens se multiplient les questions telles que » En quoi votre vie associative pourrait m'inciter à vous recruter ? «, » Qu'avez-vous appris de vos erreurs ? «. D'après le site de l'Apec, les recruteu...
Conference Paper
Full-text available
L’objectif de l’étude présentée est d’analyser les déterminants psychosociaux du renouvellement du don de sang en fonction du profil du donneur. 12 836 donneurs ont répondu (juin 2016) à un questionnaire. Il mesurait les variables classiques intégrées dans les enquêtes menées sur le don de sang, à savoir l‘attitude, les émotions, l’importance que l...
Article
L’objectif de l’étude présentée est de favoriser la fidélisation des donneurs et le renouvellement du don de sang pendant la période estivale par l’obtention d’une promesse post-don. Durant les mois de mars, d’avril et de mai 2013 et 2014, il était proposé aux donneurs (n = 1477) de lire un dépliant lors de la restauration, contenant : – un rappel...
Article
Full-text available
Research has shown that eliciting commitment is a valuable way of inciting people to act, even in emergencies and dangerous situations. The purpose of the two studies presented here was to explore the relation between the form of commitment used to prevent a crime and the moderating effect exerted by the number of passive observers of this crime. A...
Article
Full-text available
Objective: This study aims to examine the effects of persuasive messages focused on the labeling of previous blood donation behavior on subsequent donation among experienced blood donors. Method: Participants (N = 410) received blood drive invitations by mail that were categorized with the labeling of the previous donation. They were randomly as...
Article
The supply of blood cell products required from the National French Blood Institute (Établissement français du sang [EFS]) relies upon regular blood donors. Contact with donors, tailored to individuals as much as possible, helps them to donate on a regular basis. To communicate as efficiently as possible, the content of the mailings has to be adapt...
Article
The supply of blood cell products requires from the National French Blood Institute (Établissement Français du Sang - EFS) to rely upon regular blood donors. Contact with donors, tailored to individuals as much as possible, helps them to donate on a regular basis. Within the context of a research program conducted with the Psychology Department of...
Article
Full-text available
Resumen Estudiamos el rol persuasivo de los gestos en la comunicación mediática, gracias a dos investigaciones empíricas que ilustran el rol activo del receptor. En primer lugar, mostramos cuál es el rol de la gestualidad de un hombre político en la asignación de valor manifestada por su auditorio. En un segundo estudio examinamos el rol de los ges...
Article
The supply of blood cell products requires from the National French Blood Institute (Établissement Français du Sang - EFS) to rely upon regular blood donors. Contact with donors, tailored to individuals as much as possible, helps them to donate on a regular basis. Within the context of a research program conducted with the Psychology Department of...
Article
The supply of blood cell products required from the National French Blood Institute (Établissement français du sang [EFS]) relies upon regular blood donors. Contact with donors, tailored to individuals as much as possible, helps them to donate on a regular basis. To communicate as efficiently as possible, the content of the mailings has to be adapt...
Article
Full-text available
This research deals with the interplay between language use and social identity. Social lexical markers used by two leaders of two opposed groups (French and American presidents) on the Second Gulf War were identified. Experimental texts were constructed on this basis and were read by French participants. The authors compared two types of social id...
Technical Report
Full-text available
Les différents chapitres de ce rapport sont : La construction des règles chez l'enfant : socialisation et différences de sexe. Construction du jugement moral chez l'enfant. Jugement de gravité, de gerosité et effet de l'adhésion aux stéréotypes de sexe. Relations entre les enjeux et les comportements de traversée d'une chaussée. Etudes exploratoire...
Article
Since the Eighties. the theories of persuasion developed in social psychology were applied to the reception of the advertisements. This article gives at the same time a review of question intended to draw up the panorama and limits of the principal results gained in academic research, then an attempt at application intended for the experts who wish...
Article
Full-text available
This article presents a critical synthesis of psychosocial researches devoted to the study of persuasion processes in advertising context. After an introduction with the main paradigm – the Elaboration Likelihood Model – based on empirical results which highlight the role of personality in advertising effectiveness, this paper analyzes the effects...
Article
Full-text available
En 1998, à la demande de la direction de la technologie, le CNCRE (Comité national de coordination de la recherche en éducation) avait lancé un appel d'offres "Questions d'éducation" qui comportait des questions concernant les nouvelles technologies éducatives, notamment : - Comment les technologies de l'information et de la communication sont-elle...

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Projects

Project (1)
Archived project
(1) Création d'un serious game pour développer les compétences transversales ; (2) Accompagnement des demandeurs d'emploi dans le développement de leurs compétences transversales ; (3) Mise en place de badge numérique pour attester des compétences acquises