Parvinder Pal Singh- Doctor of Business Administration
- Guru Nanak Dev University
Parvinder Pal Singh
- Doctor of Business Administration
- Guru Nanak Dev University
About
6
Publications
2,368
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21
Citations
Introduction
I work on advertising, controversial advertising, international marketing, strategic management, religiousity, ethics, loyalty, consumer complaint behavior, crisis management, Shared economy etc
Current institution
Publications
Publications (6)
Television commercials have been the main medium for advertising products/services/ideas to the masses. However, the use of controversial advertisements has shown a manyfold increase in the recent past. Controversial advertisements can be beneficial or harmful for the product; depending on how the target audience perceives them. Even though such ad...
Crisis is an ever present threat to an organization in our society. When a crisis occurs, an organization must act immediately to protect its reputation. There is a need of wide range study of crisis management. Various models regarding crisis management have been presented by various experts. These models are mainly proactive in nature having (1)...
The paper attempts to identify supply chain issues in the midstream sector of the oil and gas industry due to aging infrastructure. We identify four key issues – safety, regulatory compliance, cost, and supply chain optimization. We used extant literature to assess the potential impact of the aging infrastructure on the aforesaid four issues. We in...
Studies investigating overall consumer beliefs and attitudes towards advertising have been conducted from time to time in different parts of the world. Researchers have also investigated if and which beliefs of respondents towards advertising significantly predict consumer attitude towards advertising in general but any such exclusive study is stil...
Questions
Questions (4)
Respected scholars,
I am measuring religious commitment of respondents on a scale having 10 statements. six of them represents intrinsic religious commitment and 4 represent extrinsic. When i am analysing the data on AMOS by applying SEM, i am not getting the required results. on closer investigation, i found that the inter correlation between the two sub scales of religious commitment is very high. it is almost .65 in my case. when i am forming religious commitment a second order construct and run SEM, it is giving better results.Do i need to apply second order SEM here or there are some other options?
And i Request, if anybody is having any paper in which second order SEM has been applied, please forward it to me. Will be most kindness.
Thanks and regards
some research papers have used similar or same statements as attitudes and perceptions. it is difficult to decide for me. please, if somebody could answer.
Thanks.
My variable of interest includes Recognition and Recall.Thank you.
Is adv an independent variable and social media and traditional media dependent?
