Paruchuru Manjushree

GITAM University | GITAM · Entrepreneurship Department

The present study is designed to analyse how the Public-Private Partnership (PPP) model is helping to create sustainable livelihood opportunities for women. It draws an inference from ‘Marudhara Rangsaaz’, a producer company operating in the textile sector in Rajasthan, India. It explains how this woman-based organisation operates in a PPP model to...

Amid rapid global urbanization, cities confront many complex challenges, including sustainability, waste management, energy consumption and resource allocation. Two emerging paradigms-smart cities and circular economies (CEs)-have shown promise in addressing these issues. Smart cities utilize cutting-edge technologies like internet of things (IoT),...

This bibliometric study explores the academic research on urban development, sustainability, and smart cities. It analyzes articles published from 2013 to 2023 and finds a growing interest in these areas. Research output has increased significantly, indicating a need for innovative and sustainable urban solutions. Using co-citation and co-occurrenc...

The initiative "Make in India," a program of significant government importance, promises immense potential for Micro, Small, and Medium Enterprises (MSMEs). The initiative aims to offer a range of advantages to attract foreign direct investment (FDI) and boost domestic manufacturing. Enabling MSMEs it serves as a pivotal gateway for tapping into ne...

This chapter examines the transformative role of artificial intelligence (AI) in the travel industry post-2024, focusing on its application across various travel phases. It highlights AI's potential to enhance personalization, efficiency, and sustainability in travel experiences. The study utilizes a comprehensive methodology integrating data from...

In India, agriculture is labour intensive. The agricultural tasks such as sowing, weeding, spraying pesticides and harvesting are done manually. As it provides only seasonal employment, most rural labour force migrates to urban areas to earn a more sustainable income. This intrastate and interstate migration of the labour force creates a massive sh...

It is a well-documented fact that COVID -19 pandemic is having a ravaging effect across the world, lives, livelihoods, lifestyles, life forms and more have been heavily impacted. To control the spread of pandemic Indian government adopted different approaches like - three weeks lockdown imposing social distancing, closure of non essential and busin...

ABSTRACT: COVID -19 pandemic is inflicting severe impact on the Indian economy in terms of health crisis and economic crisis. To contain the spread of pandemic Indian government adopted different approaches like - three weeks lockdown, imposed social distancing, closure of non essential and businesses and very high restrictions on the mobility of p...

Sustainable development shall no longer a concern of environmentalists or developmental organizations. It is now, has become an intrinsic thought process of every country's planning mechanism. Policy makers have to integrate every development indicator such as poverty, health, water & sanitation, environment, education, policy initiatives, innovati...