Paolo Popoli

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• Professor (Associate) at Parthenope University of Naples

This study aims to understand the perceived emotions of human-AI interactions in the private sector. Moreover, this research discusses the transferability of these lessons to the public sector. This research analyzed the comments posted between June 2022 and June 2023 in the global open Reddit online community. A data mining approach was conducted,...

This paper aims to investigate whether brand anthropomorphism has a direct impact on brand hate, and what are the prevailing factors that play a significant role in this relationship. This study provides insights on brand anthropomorphism phenomenon and negative consumer-brand relationships in the context of social media-based anti-brand communitie...

This paper aimed to empirically deepen our understanding of the growing phenomenon of negative consumer-brand relationships in the Internet, striving to investigate “who and why” consumers join anti-brand communities against the top ten global brands. In particular, this study aims to investigate whether the consumers’ profile affects whether they...

Purpose This paper aims to provide a better understanding of negative consumer–brand relationships in social-media-based anti-brand communities from a consumer culture theory (CCT) perspective. In particular, it investigates the purpose and the meaning of the consumer participation in online anti-brand communities, also through the analysis of the...

Extended Abstract In recent decades, there have been countless negative feelings about brands with very significant impacts on companies and especially on the value of brands, so it is extremely important to be able to deal with them in the context of management (Zarantonello et al.,

Management control systems are increasingly called upon to find an appropriate balance between efficiency and flexibility, between short- and long-term orientation, between formal and informal tools and techniques. However, management control has been studied and treated, in the prevailing literature, by adopting a “sectoral” approach. In this resp...

The purpose of this paper is to provide conceptual insights as to the social dimension of businesses and how it fits into the principles of strategic management of for-profit enterprise. This issue is analyzed with reference to the three paradigms of corporate social responsibility (CSR), social innovation, and corporate social innovation (CSI). Al...

The relational resources represent key assets for outsourcing success. Achieving full potential in the development and exploitation of relational resources in outsourcing can be understood as occurring in two closely intertwined phases: i. during the choice of the provider; ii. through the governance of the relation that develops over the execution...

After providing a preliminary conceptual framework for social entrepreneurship, social enterprise, and social innovation in light of the prevailing economic literature, this chapter aims to investigate the links and differences between corporate social responsibility (CSR) and corporate social innovation (CSI). In particular, it is examined how and...

Reinforcing Intangible Assets through CSR in a Globalized World Paolo Popoli Abstract One of the most important intangible assets for firm’s competitiveness is brand image, reflecting all that which leads to the firm. In the current competitive scenario, the brand must be able to meet stakeholder’s expectations not only regarding visible component...

What is the link between Corporate Social Responsibility (CSR) strategy and brand equity in local and global markets? Starting from the idea that brand image is the synthesis of a firm's relationship competences, this thesis asserts that the way in which CSR transfers to brand image differs in local and global brands. In particular, while a local b...

In light of new changes in the market, in supply as well as demand, IT offshore outsourcing may be interpreted as an articulate and complex tool for pursuing strategic goals which go well beyond the traditional objective of cost saving. Indeed, IT services today are required not only to make management processes more efficient and economical, but a...

In light of new changes in the market, in supply as well as demand, IT offshore outsourcing may be interpreted as an articulate and complex tool for pursuing strategic goals which go well beyond the traditional objective of cost saving. Indeed, IT services today are required not only to make management processes more efficient and economical, but a...

This article presents some new conceptual and interpretative paradigms concerning offshoring Information Technology services, in the light of the most recent market trends. In the current competitive scenario, IT structures are increasingly asked to “participate” in the development and innovation of business, rather than being merely a “support” fo...

La strategia competitiva dell’Università tra potenzialità ed ostacoli (di Paolo Popoli) - ABSTRACT: Il lavoro propone una riflessione sulla strategica competitiva dell’Università nel rinnovato scenario istituzionale e di mercato. L’autonomia strategica ed organizzativa conferita alle singole Università dai recenti provvedimenti di riforma del siste...