About
6
Publications
235
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11
Citations
Citations since 2017
Introduction
My research investigates technology adoption and consumption as part of everyday life, with a focus on families and older consumers. My work is built upon consumer/family interviews and an 18-month ethnography at a retirement village in Melbourne, Australia where I served as a ‘technology helper’ volunteer. Informing my research are theories of assemblage, Object-Oriented Ontology, and critical perspectives on consumption, markets, and marketing.
Education
February 2016 - May 2020
Publications
Publications (6)
In this chapter, Franco explores how older people experience independence as influenced by their adoption and consumption of everyday technologies such as smartphones, tablets and computers. In so doing, this chapter offers two findings: (1) older people experience various impetuses to bring technologies into their lives which can impact upon their...
Purpose - The purpose of this paper is to illustrate the methodological importance of how researchers exit fieldwork to draw attention to implications for participant and researcher well-being.
Design/methodology/approach - Reflecting in detail on one researcher's final six-months exiting fieldwork at a retirement village, this paper critically e...
Assemblage and actor-network theories explain how markets and consumption are constituted by heterogeneous resources that form part-whole relations at various scales. Marketing and consumer research studies that use these theories, however, often retain human-centred scales and units of analysis, such that objects and forces that exist at unfamilia...
The purpose of this chapter is to introduce Consumer Culture Theory (CCT) to digital marketing students, researchers, and practitioners unfamiliar with this established research tradition in marketing. CCT encompasses a wide variety of theoretical perspectives that provide alternative sociocultural conceptualisations of consumers to the decision-ma...
This paper explores older consumers’ (50+) experiences of independence as shaped by their adoption of everyday technologies such as smartphones and tablets. Through ethnographic fieldwork as a ‘tech-helper’ volunteer at a retirement village in Melbourne, Australia the research offers two findings which contribute to research on older consumers and...
This paper explores consumers’ lived experiences of adopting and consuming everyday technologies such as smartphones, tablets and computers through consumer interviews and ethnographic fieldwork at a retirement village in Melbourne, Australia. In so doing, we extend theories which view technology adoption as an individual and voluntary consumer dec...
