Pakorn Sujchaphong

• Doctor of Philosophy
• Mahasarakham University

The study examines internal branding in higher education institutions and employees’ brand support and investigates the mediating effects of (a) brand-centred training and development activities and (b) internal brand communication activities. With data collected from 355 respondents across 20 Thai business schools, the study employs structural equ...

Organizational management flexibility is related to use of the organization’s resources and dynamic capabilities that will create organizational goal achievement. The purpose of this paper is to present the relationships between five dimensions of organizational management flexibility (business alliance competency, strategic outsourcing focus, oper...

Currently business is globalized highly competitive, and turbulence. A moreover, business operations are under a dynamic environment. Therefore, organizational renewal capability is an important issue for businesses to continue in competitiveness and sustainability under the above conditions. Organizational renewal capability has been viewed as one...

In a competitive market, brand-oriented firms will be able to survive with their brand because a strong brand is a powerful marketing tool to create added value to a firm’s products and services. This paper conceptualizes five dimensions of strategic brand orientation, including brand vision focus, brand identity awareness, brand image concern, bra...