P. Monica Chien

P. Monica Chien
The University of Queensland | UQ · School of Business

PhD

About

47
Publications
25,080
Reads
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627
Citations
Additional affiliations
January 2009 - present
The University of Queensland
Position
  • Lecturer

Publications

Publications (47)
Chapter
In international travel, tourists are often required to interact with other tourists and residents of the destination, whose cultures, norms and values might diverge substantially from their own. Intergroup interactions, therefore, represent an integral part of tourism experience and are vital for the sustainable development of a destination. Throu...
Article
Research on tourist misbehaviors remains limited. This paper contributes to the literature by providing an improved conceptualization of tourist misbehavior, proposing that violating social norms of conduct and causing harm to other people/objects/environment are two essential constituents of tourist misbehavior. It offers a framework to capture th...
Chapter
Luxury is an ever-evolving concept with various interpretations in the domain of hospitality and tourism. The understanding of luxury hospitality and travel has revolved around exclusive and authentic experiences, nuanced by finer things with a focus on value rather than price. The marketing of luxury products and services has become increasingly c...
Article
This research examines how perceived vulnerability to disease (PVD) affects travellers’ optimism bias towards COVID-19. Results from a large Australian panel show that individuals high on PVD – particularly on the ‘perceived infectability’ but not on the ‘germ aversion’ subdimension – are less likely to fall prey to the optimism bias. Results highl...
Article
Concerns have been raised that destination branding often overlooks the destination's internal stakeholders, and in some cases, has resulted in a brand identity that does not reflect the meanings and emotions that residents attach to places. Consequently, scholars have advocated for a more participatory approach to destination branding in which res...
Article
Adventure tourism has become a diverse and lucrative industry but is continually portrayed and advertised through its reflection of masculinity. Guided by the lack of studies on women in adventure tourism, the aim of this study is to examine behavioral diversity, the value gained from adventure experience, and the masculinity and femininity of fema...
Conference Paper
Although tourism literature is replete with studies examining residents’ attitudes toward tourism development and its potential impact to their community, little is known about the dynamics of resident-tourist relations in general, and conflicts engendered in this process in particular. Inevitably, social interaction between groups (i.e., residents...
Conference Paper
Amidst the COVID-19 pandemic, several small and medium-sized enterprises (SMEs) in the hospitality sectors have experienced bankruptcy. By targeting traditional Japanese inns (ryokan), this study examines how hospitality SMEs in regional areas modify their business practice to overcome the COVID-19 pandemic. It also identifies the type of leadershi...
Conference Paper
The present research examines individuals’ responses toward a misbehavior committed by their compatriot tourists in the international travel context. Specifically, it tests the effect of group identification, the mediating role of emotions and moderating effect of misbehavior severity on individuals’ evaluations of the misbehaving tourist as well a...
Article
Research question: Using theory around social identity complexity, we introduce and examine the unique effects of exposure to sport scandal on ambi-fans-those individuals who simultaneously follow and support two or more teams in one sport including teams that are potential rivals-relative to fans of the scandalized team alone (ingroup), or fans of...
Article
Full-text available
This research draws on signaling theory to investigate the impact of corporate sponsorship of nonprofits on consumer prosocial behavior. Across two experiments, the authors examine how information about the sponsorship engagement of a nonprofit organization and people’s degree of familiarity with the nonprofit influence their willingness to engage...
Conference Paper
The present research examines tourists’ responses toward a misbehaviour committed by their compatriot tourists in the international travel context. Specifically, it tests the mediating role of emotions and moderating effect of ingroup identification on evaluations of the misbehaving tourist as well as the tourist destination involved. Two experimen...
Conference Paper
In the field of tourism behaviour, the role of habit has been understudied. A vital component of habit formation is behavioural repetition in a stable context, which appears incompatible with tourism – an activity which is inherently sporadic and in ever-changing contexts. However, there are avenues through which habit can exist in tourism, such as...
Article
Whilst the economic costs and benefits of mega-events to host cities and countries are well documented, the evaluation and nature of the social impacts of such events are less clear. Although these social impacts typically include education and skills, destination branding, social cohesion, environmental sustainability and sport development, there...
Article
Working holidays have become a fast-growing phenomenon in China, yet research pertaining to this segment is scarce. This study explores the travel motivations, expectations and satisfaction Chinese Working Holiday Makers (WHMs) experienced with respect to their working holiday experiences in Australia. Fifteen interviews were conducted with Chinese...
Article
This study examines factors that influence residents’ volunteering behaviours post-completion of the London 2012 Olympic and Paralympic Games. It posits that residents’ interactions with the event over time and their perceptions of event legacies are likely to exert influence on volunteering. Data were collected in two phases between January 2013 a...
Chapter
This chapter provides an overview of the meaning, development, and role of volunteering in modern Chinese society. Fundamentally, volunteering in China is underpinned by traditional virtues and cultural values such as benevolence, harmony, and selflessness. The communist ideologies of dedicating one’s life to serving the people and helping others a...
Article
With sport scandals reported frequently in the media, it is important to understand how associated stakeholders are affected. In the current work, we investigated the impact of off-field sport scandal on key stakeholders (the sport, implicated team, sponsor brand), and the roles played by team identification and scandal frequency. A 2 (fandom) × 3...
Article
Purpose The purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique context and timing of this study facilitates discussion surrounding a particular non-host community and how it can plan relevant objectives to best identify approp...
Article
Although the significance of travel health risks is well documented, the process through which people assess their vulnerability and ultimately take on preventive measures needs clarification. The purpose of this article is to better understand factors underlying travelers’ health risk perceptions and their protective behavior. Using the health psy...
Article
We conducted an experiment to investigate the impact of sport scandal on consumer attitudes toward a range of sport stakeholders. We examined the effects of fans' social identity (fan of scandalized team vs. fan of rival team), scandal severity (single perpetrator vs. multiple perpetrators), and the sponsor brand's response to the scandal (sponsors...
Article
This study took an integrated approach toward traveler risk segmentation by including psychological and behavioral variables together in the one study. This is an important first step to develop interventions targeting risk segments. A total of 864 respondents were surveyed in an Australian airport departure lounge. The results showed travel behavi...
Chapter
Full-text available
Although the significance of travel risks is well documented, the process through which people assess their vulnerability and ultimately take on preventive measures needs clarification. Motivated by concern with traveler’s underestimation of risks, this chapter provides a crucial next step by introducing new theory to explain how people calibrate t...
Article
The purpose of this study is to better understand factors underlying local residents’ responses to mega event development. The authors suggest that residents’ intention to give or withhold support of hosting an event in the community can be viewed as a social dilemma and examine the effects of event publicity, perceived fairness of event portrayal,...
Article
The meanings held by events are sometimes transferable to a brand through sponsorship. The perceived sponsor-property fit affects brand evaluations. This research hypothesizes that in the case of a sponsorship portfolio, the source of image transfer can be composite, and brand image association may depend on the perceived fit between sponsorships....
Article
Full-text available
Purpose: The purpose of this paper is to examine the influence of the media on residents's support of the London 2012 Olympic and Paralympic Games within the two respective communities of Weymouth and Portland in England and in doing so better understand what influences residents' support for mega events. Design/methodology/approach: A quantitative...
Conference Paper
Existing sponsorship research suggests that consumers use characteristics associated with a sponsorship property to infer the sponsor brand’s image. On the basis of accessibility-diagnosticity theory, we hypothesize that the sequence in which a brand’s multiple sponsorships in a portfolio are communicated will influence sponsor brand’s personality...
Conference Paper
Perceived fit between the sponsor and sponsored property has been found to influence information processing and brand evaluations. We examine, in the context of a sponsorship portfolio, how fit between sponsorship properties can be created through articulation. Building on theories of associative network memory and relational processing, we hypothe...
Article
Corporate sponsorships have received increased attention from brand managers and academics in recent years. While researchers agree that sponsorship aids in generating favourable images for the sponsor, both at the corporate and brand levels, a lack of theory-guided models has prevented investigation into more complex phenomena. Current understandi...
Conference Paper
Full-text available
Researchers agree that sponsorship aids in generating favorable images for the sponsor, both at the corporate and brand levels. However, when a brand sponsors several events concomitantly, the source of image transfer may be composite, since the events that make up the sponsorship portfolio are likely to be perceived differently as a group. We defi...
Chapter
Full-text available
Although sponsorship has been acknowledged as an important brand building tool, understanding of its scope and processing remain limited. In this paper, a conceptual model is developed to explore how cognitive mechanisms are employed by consumers to structure and understand a brand’s multiple sponsorships, and how this mental process impacts on spo...
Article
Full-text available
Despite the growing importance of sponsorship as a marketing communication function, little is known about how consumers process this information in their brand assessment. Although many scholars have sought to provide theoretical explanations about the cognitive processing of sponsorship stimuli and the effects on brand evaluation, most research h...

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Projects

Projects (2)
Project
To understand the impact of overtourism
Project
To understand how sport scandals influence fan behaviors