P. William Limpisathian

P. William Limpisathian
University of Wisconsin–Madison | UW · Department of Geography

Doctor of Philosophy

About

20
Publications
5,235
Reads
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7
Citations
Citations since 2017
12 Research Items
7 Citations
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Introduction
I'm an assistant professor at UW-Madison Department of Geography. My research interest is in neuro-cartography. Specifically, I am examining the effect of cartographic visual contrast on the map cognition process using fMRI neuro-psychology methodologies. Formerly I worked at Apple where I helped lead the team responsible for ensuring the cartographic integrity of Apple Maps used across Apple products.
Additional affiliations
September 2020 - September 2021
Apple Inc.
Position
  • Analyst
Description
  • During my year with Apple, I was a member of the Maps Cartography group helping to lead the team responsible for ensuring the cartographic integrity of Apple Maps used across Apple products.
September 2017 - present
University of Oregon
Position
  • Fellow
Description
  • - Graduate Research Fellow to Dr. Amy Lobben (Summer 2018) - Graduate Employee and Acting GIS Lab Manager (Sept 2017 to Mar 2020) - Graduate Fellow-Cartographer of UO InfoGraphics Lab (Jan 2018 to present)
August 2016 - May 2017
Pennsylvania State University
Position
  • Graduate Teaching Assistant
Description
  • Graduate Teaching Assistant to Dr. Justine Blandford (GEOG364, Fall 2016), Dr. Donna Peuquet (GEOG160 Hybrid, Spring 2017) and Peter Koby (GEOG160, Spring 2017).
Education
September 2017 - June 2021
University of Oregon
Field of study
  • Geography
August 2015 - August 2017
Pennsylvania State University
Field of study
  • Geography - Cartography
August 2011 - May 2015
Pennsylvania State University
Field of study
  • Geography - GIS

Publications

Publications (20)
Conference Paper
Full-text available
We prepared a series of maps to support the application for a collection of Frank Lloyd Wright buildings across the United States as UNESCO World Heritage Sites through the National Park Service. The project was a challenge because sites were geographically dispersed and varied in size. Base data required for large scale mapping varied widely in av...
Presentation
Full-text available
Visual contrast is a fundamental principle employed in cartographic design to highlight foreground elements on maps. However, limited software resources and research exist on how to maintain consistent visual contrast and hierarchy relations across map scales. This task is especially challenging in map series that are constrained by a color and lay...
Article
Rivers were among the first geographical features in the United States (U.S.) to receive official names, often initially stemming from Native American heritage. Today river titles portray both cultural and physical origins. These naming conventions provide a descriptive connotation driven by social perceptions. At present, most people accept that t...
Presentation
Full-text available
There continues to be a surge in experiments and user studies conducted on online crowdsourcing and micro-task platforms within the domain of cartography and geovisualization. At the surface, online user studies, through services such as Qualtrics together with Amazon Mechanical Turk (MTurk), seemingly offer researchers dynamic ways to test visual...
Article
Full-text available
The near ubiquity of maps has created a population the is well adept at reading and understanding maps. But, while maps are familiar, understanding how the human brain processes that information is less known. Discussing the processing of geographic phenomena could take different avenues: specific geospatial thinking skills, general perception and...
Presentation
Full-text available
Cartographers assert that visual contrast is vital for guiding attention and enabling effective map communication. Without perceptual clarity in design, the process of cognizing the underlying spatial information is obstructed. However, research in neuroscience has labeled visual contrast processes such as Gestalt figure-ground as wholly pre-attent...
Presentation
Full-text available
Cartographers have been representing places and scenes for thousands of years. We know that there is not one single way to represent place. We can use a reference map, thematic map (not to mention all the different types), large scale, small scale, oblique and overhead remotely sensed image, hand-drawn cartoon maps, street view photographs, animate...
Article
Full-text available
Cartographers have been representing places and scenes for thousands of years. We know that there is not one single way to represent place. We can use a reference map, thematic map (not to mention all the different types), large scale, small scale, oblique and overhead remotely sensed image, hand-drawn cartoon maps, street view photographs, animate...
Presentation
Full-text available
As cartographers, we contend that visual contrast is crucial to establishing perceptual differences that allow the reader to distinguish features on a map. Yet the central task of determining the most optimal configuration of visual contrast continues to seemingly elude us. Additionally, much of the theoretical underpinning of our understanding of...
Poster
Full-text available
Visual contrast is a fundamental principle employed in cartographic design to highlight foreground elements on maps. However, few software resources and research exist on how to maintain consistent visual contrast and hierarchy relations across map scales. This task is especially challenging in map series that are constrained by a color and layout...
Presentation
Full-text available
Visual contrast is a fundamental principle employed in cartographic design to highlight foreground elements on maps. However, little software resource and research exist on how to maintain consistent visual contrast and hierarchy relations across map scales. This task is especially challenging in map series that are constrained by a color and layou...
Presentation
Full-text available
There has been considerable development in the automotive GIS sector, largely been driven by the technological progress towards autonomous vehicle functions. Traditional automakers are beginning to collect extensive GIS data while traditional GIS data providers are focusing more on automotive technologies. A prime example of this alignment is the B...
Poster
Full-text available
In order to develop sustainable biofuel production pathways, energy policy makers, fuel producers, and land-owners require knowledge about the spatial distribution and supply-cost of prospective resources. The methods and analysis presented in this poster aim to improve spatial decision-support in the biofuel sector, with particular emphasis on reg...
Article
Full-text available
The Pennsylvania Department of Transportation records all reported vehicle collisions that occur within the city of Philadelphia. Each collision contains a spatial reference point and many attributes referring to the cause, type, severity, time, etc. of the collision. The Philly Crash Atlas turns these many data points into a useful visualization f...
Poster
Full-text available
We prepared a series of maps to support application for a collection of Frank Lloyd Wright buildings across the United States as UNESCO World Heritage Sites through the National Park Service. The project was a challenge because sites were geographically dispersed and varied in size. Base data required for large scale mapping varied widely in availa...
Poster
Full-text available
We prepared a series of maps to support application for a collection of Frank Lloyd Wright buildings across the United States as UNESCO World Heritage Sites through the National Park Service. The project was a challenge because sites were geographically dispersed and varied in size. Base data required for large scale mapping varied widely in availa...

Network

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Projects

Projects (4)
Project
Cartographers assert that, as a core tenet of effective design, effective implementation of visual contrast is crucial for map reading. Without sufficient contrast, readers are hindered from efficiently accessing the underlying spatial information. Yet this essential task of implementing effective visual contrast is left unsettled in modern cartographic literature beyond cursory discussions. This research aims to reexamine cartographic understanding of visual contrast through the modern lens of transdisciplinary neuroscience. Further, this research aims to identify regions of the brain associated with map reading and design-centric information decoding that are not well-understood.
Archived project
Project to produce cartographic products for the nomination of Frank Lloyd Wright sites to the UNESCO World Heritage List by the United States of America through the National Park Service, Department of the Interior and the Frank Lloyd Wright Buildings Conservancy.