Ovidiu-Iulian Bunea

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• PhD
• Lecturer at Bucharest University of Economic Studies

This study examines the perceived relationships between circular economy practices, procurement strategies, and organizational competitiveness using a theory-driven model and survey data from future business professionals. Drawing on multiple theoretical perspectives, the research explores how circular economy practices and procurement strategies i...

The public sector has made significant innovations in its contemporary operations. Beyond digitisation, enhancing the processes involving public servants is necessary to provide effective service to citizens. This study examines the connection between internal marketing strategies and job satisfaction among public sector employees in Romania. Throu...

Lumea actuală se confruntă cu multiple provocări globale precum războaiele convenționale și hibride, creșterea populației, presiunea asupra resurselor naturale și schimbările climatice, care influențează profund sectoarele agricole la nivel local și care, pe cale de consecință, necesită viziune strategică și acțiuni concrete. Această lucrare explor...

This research paper provides a detailed analysis of the impact of investments in tourism infrastructure on the development of the tourism sector, through a review of the existing literature. Investments in infrastructure are essential to attract and retaining tourists, and this study highlights how various forms of infrastructure, such as transport...

This study explores the impact of artificial intelligence (AI) tools on the purchase intentions of members of Generation Z (Gen Z) in online shopping, using an adapted technology acceptance model (TAM). It incorporates exposure to AI, usage of AI, and knowledge about AI, alongside the existing TAM parameters of perceived usefulness of AI (PUAI) and...

This article undertakes a comprehensive study of worldwide literature gathered from the Web of Science database, using bibliometric analysis. The analysis covers all the years, and most publications are from 1988 to 2024. The primary focus of the inquiry centres on the development of public service concept, public services citizens' satisfaction, s...

This research illuminates the complex web of factors that shape sustainable consumer behavior, with a focus on the roles of General Prosocial Attitudes (GPA), Green Consumption Values (GCV), Receptivity to Green Communication (RGC), and Social Value (SV) in steering buying behavior. The objective is to unravel the direct and indirect influences of...

The increasing commitment to sustainable consumption has intensified the scholarly focus on the determinants of environmentally friendly consumer behavior. This investigation provides an insight into the intricate interplay between green consumer values, functional (FV), conditional (CV), social (SV), and emotional (EV), and their impact on buying...

In the dynamic realm of public services, the integration of artificial intelligence (AI) has emerged as a transformative force, reshaping various sectors, including governance, urban development, healthcare, education, security infrastructure, decision-making processes, and responses to health crises. This article conducts an exploration spanning t...

This article investigates the processes of digital transformation in public administrations across several European countries: Denmark, the Netherlands, Romania, Estonia, Sweden and Latvia. Each case study provides insight into how different countries are tackling the challenges of digitisation within specific contexts. In Denmark, the article exam...

In this study, we use bibliometric analysis as a quantitative and systematic approach to assess the scientific landscape and present the existing literature, focusing on the consumer buying behaviour of secondhand clothing in the context of sustainability. We observe a decrease in the number of published papers on this topic, as evidenced by the li...

The advent of online shopping has reshaped the way consumers make purchasing decisions, necessitating a comprehensive understanding of the profound influence wielded by online customer reviews. This study adopts a rigorous approach to exam- ine the impact of online reviews on the sales of large household appliances in the Romanian market, delving i...

The study analyzes the effects of the energy crisis on energy saving behavior among young people in Romania. To do this, we examined direct and mediated influences of knowledge on energy saving on energy saving behavior through attitudes about energy savings on the environment, responsible behavior, and ethics on energy savings. Data were collected...

Background: This study aims to identify how and if strategic procurement 4.0 performance influences competitiveness under circular economy conditions. In this regard, to achieve the aim of the study, we examine the moderating and mediating effects of strategic procurement 4.0 performance. In addition, the paper explores the role of procurement 4.0...

Nowadays, online customer evaluations have developed as an essential source of information for both businesses and consumers, replacing and augmenting previous modes of communication. The goal of this work is to perform a bibliometric analysis to investigate the scientific production surrounding online reviews and the sale of home appliances from 2...

Social media has been present in our lives for the past decades, creating several business opportunities. Sales management, sales agents, and the sales force in general today use social media as part of the sales process, leading to important transformations in the sales activity. The objective of our study is to identify the main behaviors of youn...

The purpose of this research was to apply creative thinking to understand the role of procurement as a competitive advantage in the context of the circular economy. We expected to discover a number of broad competitive advantage elements arising from procurement actions in the context of the circular economy transition. Businesses should adjust the...

This study examines changes in cultural consumption behaviour in Romania in the context of the COVID-19 pandemic, using a mixed methodology that includes document analysis and a questionnaire-based survey. The results indicate a general decline in interest in traditional cultural events, with a pronounced shift towards alternative and digital activ...

The goal of this study is to see if organizational readiness for procurement 4.0 has an impact on organizational competitiveness in the context of the circular economy. The study also looks at the role of organizational readiness for procurement 4.0 as a moderator. The findings of a two-way moderated multiple regression analysis revealed that we ar...

The aim of this paper is to identify potential influences of managerial resources for the implementation of Procurement 4.0 on the level of openness of managers regarding the circular economy, respectively, on the adoption of the principles it implies. To achieve this goal, we had a quantitative approach. Thus, we applied a questionnaire to selecte...

The paper addresses an essential topic for ensuring and developing the competitiveness of a company in the conditions of the market economy as an organizational state, especially in the current economic environment. Thus, the author aims at new contributions both theoretically, but especially in terms of practical results. The current economic cont...

The global Coronavirus pandemic has affected many aspects of social life, with large gatherings being banned or limited, which meant that major cultural events have suffered, some being canceled, others being moved online. The third category of events took place under the conditions of the "new normal" with severe restrictions in order to ensure th...

This study investigates several factors that underlie the perception of procurement employees in e-commerce companies, regarding labour productivity in the context of telework during the COVID-19 pandemic. For this, we used a representative sample of 134 companies with e-commerce activity in Romania. Thus, with the help of multiple linear regressio...

Circular economy and supply chain are two topics that have aroused the interest of researchers in recent years, which we can find in a relationship of interdependence in the literature. The aim of this paper is to make a review using the technique of bibliometric analysis, on the interconnections in the literature between the concepts of circular e...

Through this research approach, we aimed to identify the main characteristics of the leaders of the Colțea Clinical Hospital, in the conditions and context of the COVID-19 pandemic. We chose this approach in view of the fact that the pandemic was and still is a challenge for all medical staff in the medical unit, which could have led to changes in...

This research investigates Romania's position in the field of circular economy, as well as awareness of the concept and the impact of this approach on current societies. Among all the crucial topics discussed recently, a leading place should be occupied by the topic of the need to implement and maintain an efficient system of circular economy. For...

Over time, marketing in the field of education has become more and more used, as the proper use of the elements of the marketing mix has been the basis of successful strategies used by higher education institutions. In this article,. Using the comparison method, we studied the offers of the three faculties in terms of the elements of the marketing...

Nowadays, social networks have become a habit for most people, the latter allocating time to check the received messages, view the published pictures and descriptions, but also the videos. Marketing has also taken this phenomenon into account. This research paper was conducted in order to identify the impact that online marketing has had on the pro...

The COVID-19 pandemic has caused an unprecedented crisis in almost all areas. In the field of education, this pandemic has led to the closure of the face-to-face activities of educational institutions and the rethinking of the entire teaching-learning process to move education to the online environment. In the context of the COVID-19 pandemic, the...

This paper, through qualitative research, proposed a radiography of the level of competitiveness as well as the main objectives and ways of maintaining a certain degree of competitiveness used by three capital cities located in Central and Eastern Europe. Our research consisted both in exposing the efforts of Ljubljana, Budapest, and Bucharest to i...

Social media is increasingly present in the lives of customers and in the processes of companies, growing in popularity with each passing day. This paper highlights the opportunity to use social media as a component of the value chain to gain a competitive advantage in sales. The main objective of the paper thus becomes the provision of empirical e...

The main objective of this study is to bring empirical evidence on the quality of services and customer satisfaction through their experiences during visits to three museums in Romania: The National Museum of Natural History Grigore Antipa, The National Museum of Romanian History and The Romanian National Museum of Art. For this, we applied a quest...

This study aimed to identify the financial indicators that strongly affect the return on equity (ROE) in the Romanian energy industry. Literature has revealed that firms that benefit from a higher ROE ratio often have some competitive advantage that allows for greater profit and thus greater return for investors. In this context, it seems absolutel...

The main purpose of this paper was to analyze the relationship between the company’s sales activity, innovation and competitive advantage using a representative sample of firms analyzed in dynamics in 2014-2018 time period. Scientific literature on the determinants of innovation has shown that large firms are more likely to innovate when compared t...

Practice has shown that sales management has the ability to positively affect all those involved in the sales cycle. Also, a more mature sales process and a sales manager that adapts and improves the process over time is an extra chance for a very good performance and a high level of company competitiveness. The main objective of this research was...

Any business that has profitability as its primary objective knows that in order to achieve this goal it is necessary to sell in one way or another, the products or services that it offers. Specific sales activities have changed over time, but sales and personal sales are still important elements for sales management and for maintaining a certain l...

The strategic role of the sales team is the central point of discussion when it comes to increasing the competitiveness of the company as a whole as sales contribute to the revenue needed to develop a competitive organization. The main objective of this paper was to identify the relationships that may arise between the various strategic roles that...

In the past few years, sales management has changed more than ever in terms of sales manager practice and profession. This is due to the disruptions that have occurred in the sales industry and the shift to virtual sales which is a more easily measurable sales model that is geared towards realizing the transaction. Today is the time for sales manag...

In the last decades food consumption has intensified triggering an increase in demand for raw materials as well as a series of food crises. Against this background, uncertainty and distrust of consumers as to the quality of their diet were manifested. Thus, the food industry faces a new demand characteristic of the modern consumer: food safety, so...

This paper focused on presenting the capital of Romania, Bucharest, and the current situation from the perspective of tourism promotion through the steps taken in the direction of a marketing strategy. There were presented the measures taken by local authorities in the promotion activity as well as the city promotion campaigns initiated by the priv...

The branding of a country translates the idea of discovering the place or creating its uniqueness, an aspect that differentiates one country from another in order to gain a competitive advantage in the nations' struggle for resources. The paper aims to outline an image of the perception that tourists or potential visitors have on some aspects analy...

This paper aimed at identifying factors that could support increasing urban competitiveness or on the contrary, which may have negative effects on the level of urban competitiveness. The work highlighted a series of viable actions through which Bucharest could maintain a satisfactory level of urban competitiveness. This was accomplished through an...

Promotion in the field of culture is an exciting challenge to be accepted for two reasons: firstly, because cultural institutions, more than any, face a crisis of visitors, and secondly because, as we have detailed in the content of the paper, they exclude non-creativity, being themselves sources of inspiration for other fields of activity. Cultura...

Eco-marketing has grown significantly in recent decades and its importance has been shaped by consumer perception and awareness of environmental issues. Therefore, the present paper focused on young Romanian consumers in order to find out their perceptions about the environmental threats and how efficient the use of environmental marketing for envi...

The purpose of this study was to capture the opinion of the clients on the cultural activity of Calea Victoriei Foundation (CVF) based on the application of a questionnaire whose results reflected the Foundation's image in the perception of respondents and the relevance and success of its promotion, translated into sales. Thus, the data gathered wi...

This paper analyzes whether certain indicators have an influence on the profitability of companies in the FMCG retail market in Romania. Furthermore the study reveals several concrete effects that some of the indicators can have on profitability. For this purpose a series of Pearson correlations were performed and a multiple linear regression model...

The image that a city manages to create through its brand can be a major asset in the competitive struggle to attract investment, resources and tourists. Building a city brand is an extremely complex activity that requires expertise in a wide variety of fields: culture, sociology, management, psychology, economy, etc. This study focuses on analysin...

Over the past decades, the competition between countries has become more and more important, especially in the current context when the political, social and economic effects of globalization are substantially increasing. States of the world are in a continuous battle for power, influence, investors, and resources. Competitiveness increases the pro...

Development in fields regarding economics, society and technology came along with some issues. One of the mostimportant is the environmental pollution, which facilitated the birth of many concepts, like ecological marketing. Ecological marketing brings together a wide range of activities including modifying products, changes in production processes...