Osei Appiah

Osei Appiah
The Ohio State University | OSU · School of Communication

Ph.D.

About

29
Publications
14,965
Reads
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763
Citations

Publications

Publications (29)
Article
Conversations about race-specific issues with interracial conversation partners can be important to combat prejudice and foster mutual understanding. Using a national U.S. sample of 201 Black Democrats, 199 Black Republicans, 200 White Democrats, and 200 White Republicans, this study examined the role that race and partisanship play in individuals’...
Article
Recent political theory in the areas of dialogic and deliberative democracy has placed particular emphasis on the importance of listening in contexts in which people disagree strongly, have competing (and potentially incompatible) interests, or are otherwise profoundly different. Despite this theoretical attention, there is very little empirical re...
Article
Dialogue about race-based topics is essential to combat prejudice, foster mutual understanding, and improve race relations. This study describes the extent to which political conversations—especially those about race-related topics—are taking place within and across racial and political groups. This national survey with a Black oversample found rac...
Article
Food marketing targeted to Black and Latino adolescents primarily promotes energy-dense, nutrient-poor foods and likely contributes to diet-related health disparities. Targeted marketing raises further public health concerns as Black and Latino youth are also exposed to greater amounts of unhealthy food marketing in the media and their communities....
Article
Communication research on race may overlook noteworthy progress in cross-racial communication and interaction. Bold new thinking is necessary to simultaneously leverage research on racial representations, acknowledge evidence of racial discord, and recognize and explore progress toward positive change in race relations. An indicator of progress may...
Article
Full-text available
Some scholars argue that stereotypes of women as docile and non-violent result in women receiving leniency from the public compared to men who commit identical crimes. However, others assert that women who commit violent crimes violate traditional gender roles, which can lead the public to evaluate them more harshly than their male counterparts. M...
Article
Name is an important, yet under-researched racial cue that can affect evaluators' opinions, attitudes, and beliefs about minority job applicants. This study examined a two-way ANOVA interaction between name and sales job type on White sales professionals' pre-interview impressions of Black applicants. Results indicated a significant interaction bet...
Article
Full-text available
This study examines the relationship between ethnic identity and same- or different-race sources on blacks’ consumer attitudes. Social identity theory provides a theoretical framework to explain black consumers’ decision-making processes. Using structural equation modeling, the authors show that the race of a character used in an ad transversely mo...
Article
The article presents the results of research on the reactions of black and white consumers to black or white spokespersons in online product testimonial advertisements. It found that white viewers were indifferent to the race of the advertising characters, but black viewers responded more favorably to black characters. This bias in favor of black c...
Article
Avatars and anthropomorphic characters by marketers are becoming more commonplace on commercial web sites. Moreover, a trend among marketers is to use ethnically ambiguous models in advertising to appeal to specific consumer segments. This study helps our understanding of not only how best to segment and appeal to racially diverse consumers but how...
Article
The current study examines the impact of racial representation on character identification and postgame play hostility. Examining data from Black and White participants, results suggest that cueing racial attributes influences identification and elicits stereotyping and hostile outcomes. Specifically, White players displayed more hostile thoughts w...
Article
This study examined differences in Chinese and white consumers' psychological responses to advertisements that feature varying levels of ethnic-specific cultural cues. To achieve different levels of cultural cues or “cultural embeddedness” in ads, two product advertisements that contain white or Chinese characters were digitally manipulated to vary...
Article
This study examines whether White majority and Black minority members differ in selecting news stories that featured either individuals of their own group or dissimilar others. Hypotheses derived from social-cognitive theory, social comparison theory, and distinctiveness theories were tested utilizing unobtrusive observations of news story selectio...
Article
This study investigates gain-framed and loss-framed messages on graphic cigarette warning labels and their effects on adolescents' smoking-related attitudes and behaviors. Canadian cigarette warning labels emphasizing health consequences of smoking (loss-framed) were digitally manipulated into gain-framed versions. High school students (N = 210) co...
Article
This study tests the effectiveness of testimonial advertisements on black and white browsers' evaluations of a high-end product on a commercial website. The results demonstrate that, although white browsers in general respond no differently to a commercial site whether it features a black character testimonial advertisement, white character testimo...
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Full-text available
Two thematic news reports on the three-strikes law and school vouchers were differentially illustrated with photographs. Online news stories were either illustrated with no images, with 2 photographs of Blacks, with 2 photographs of Whites, or with 2 photographs, 1 of a Black and the other of a White person (mixed condition). In none of the four co...
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Full-text available
There has been some debate among advertisers concerning the practicality, necessity, and effectiveness of using multimedia on Internet Web sites. Most companies have been slow to use multimedia features on their site, and it seemed worthwhile to test whether this behavior is warranted by testing the impact of multimedia ads on a commercial Web site...
Article
This study examined the differences in how Black and White viewers process messages based on the race of television characters representing 5 occupations. Black and White male viewers were exposed to either 5 Black or 5 White male television characters representing 5 different occupations (i.e., lawyer, doctor, professor, engineer, and business stu...
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Full-text available
Contrary to research that suggests Blacks can only be reached effectively with Black-oriented media, this research demonstrates that there appears to be a subset of the Black population that can be reached equally well with White targeted media as they can with Black-targeted media. The study findings confirm expectations that Blacks’ differential...
Article
This study explored how Black and White viewers browse and evaluate Web sites based on the racial target of the site. The findings demonstrate that, while Blacks do not necessary evaluate Black- and White-targeted sites differently, they do spend more time browsing on and recall more information from a Black-targeted site than they do a White-targe...
Article
This study examined differences in ad placement by online companies based on whether the publication targets the general market or the Black population. Seventy-two magazines from three different categories were analyzed to ascertain the number of online company ads in each magazine. It was predicted that online businesses placed more ads in genera...
Article
Submitted to the Department of Communication. Copyright by the author. Thesis (Ph. D.)--Stanford University, 1998.
Article
Full-text available
Much research on political participation and civic engagement centers on the question: ''What motivates people to get involved?'' Several communication variables have been purported to influence these activities, such as television, newspaper, and Internet use. The general conclusion is that civic and political participation is declining. However,...

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