Oriana R Aragón

Oriana R Aragón
University of Cincinnati | UC · Department of Marketing

Ph.D. Social Psychology, Yale University

About

35
Publications
23,879
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
560
Citations
Citations since 2016
23 Research Items
546 Citations
2016201720182019202020212022020406080100120
2016201720182019202020212022020406080100120
2016201720182019202020212022020406080100120
2016201720182019202020212022020406080100120
Introduction
Oriana R Aragón is an assistant professor in the Department of Marketing, at the University of Cincinnati. Her current research pursuits include studying the expression of emotion as it relates to motivational orientations, and how those factors impact consumer perceptions of product user's experiences, and product characteristics.
Additional affiliations
August 2016 - present
Business School, Clemson University
Position
  • Professor (Assistant)
July 2015 - present
Yale University
Position
  • Postddoctoral Associate
June 2014 - May 2015
Yale University
Position
  • PostDoc Position

Publications

Publications (35)
Article
Full-text available
Extremely positive experiences, and positive appraisals thereof, produce intense positive emotions that often generate both positive expressions (e.g., smiles) and expressions normatively reserved for negative emotions (e.g., tears). We developed a definition of these dimorphous expressions and tested the proposal that their function is to regulate...
Article
Full-text available
In this investigation two distinct theoretical frameworks were applied to personal accounts of experiencing both smiles and crying, informally referred to as “tears of joy.” Dimorphous theory posits that such expressions arise from a positive or negative appraisal, and a single corresponding emotional experience. In contrast, mixed emotions theoret...
Article
Full-text available
Professional workshops aimed at increasing student diversity typically urge college-level science, technology, engineering, and math (STEM) educators to implement inclusive teaching practices. A model of the process by which educators adopt such practices, and the relationship between adoption and 2 ideologies of diversity is tested here. One ideol...
Article
Full-text available
Mirroring neurons fire both when an individual moves and observes another move in kind. This simulation of others' movements is thought to effortlessly and ubiquitously support empathetic connection and social understanding. However, at times this could be maladaptive. How could a boxer mirror a losing opponent's expressions of fatigue, feeling his...
Preprint
Full-text available
We present here a unifying framework for affective phenomena: the Human Affectome. By synthesizing a large body of literature, we have converged on definitions that disambiguate the commonly used terms—affect, feeling, emotion, and mood. Based on this definitional foundation, and under the premise that affective states reflect allostatic concerns,...
Article
Full-text available
A formidable challenge to the research of non-verbal behavior can be in the assumptions that we sometimes make, and the subsequent questions that arise from those assumptions. In this article, we proceed with an investigation that would have been precluded by the assumption of a 1:1 correspondence between facial expressions and discrete emotional e...
Article
Full-text available
This review paper provides an integrative account regarding neurophysiological correlates of positive emotions and affect that cumulatively contribute to the scaffolding for positive emotions and wellbeing in humans and other animals. This paper reviews the associations among neurotransmitters, hormones, brain networks, and cognitive functions in t...
Conference Paper
Full-text available
Academics and practitioners increasingly are expending valuable resources studying consumer behavior through consumer neuroscience. Electroencephalogram (EEG) investigations have thus far gauged consumers’ preferences for presented products. This is the first EEG investigation (N=135) to successfully capture consumers’ non-product-related internal...
Article
Full-text available
The Summer Institutes on Scientific Teaching (SI) is a faculty development workshop in which science, technology, engineering, and mathematics (STEM) instructors, particularly from biology, are trained in the Scientific Teaching (ST) pedagogy. While participants have generally reported positive experiences, we aimed to assess how the SI affected pa...
Conference Paper
Full-text available
Existing studies have not reached a consensus with regard to how social media may positively or negatively affect users' well-being. In this study, we endeavor to contribute towards HCI/CSCW knowledge on this open space and offer more empirical evidence. In doing so, we conducted 10 semi-structured in-depth interviews to explore the downsides of so...
Article
Full-text available
This research challenges the conventional wisdom that the incorporation of cute beings in product messaging increases the general appeal and enhances consumers' product engagement. We show how framing messages (babies are robust or fragile) interact with parenting motivations to change consumers' engagement with babies, and subsequent engagement wi...
Conference Paper
Full-text available
Sometimes happiness is displayed with smiles, but sometimes it is also displayed with expressions that look like sadness or aggression, called dimorphous expressions. Dimorphous expressions effectively communicate unique signals about expressers' motivations. This study demonstrates that experimentally manipulated dimorphous expressions alter consu...
Article
Full-text available
As organizations become increasingly dependent on marketing analytics, universities are adapting their curricula to equip students with skills necessary to operate in data-rich environments. We describe six competencies that students need to become proficient with analytics: (1) assessing data quality, (2) understanding measurement, (3) managing da...
Article
Full-text available
Evidence-based teaching (EBT), such as active learning and formative assessment, benefits student learning but is not present in many college science classrooms. The choices faculty make about how to teach their science courses are influenced by their personal beliefs and motivations, as well as their departmental structures and institutional cultu...
Article
Full-text available
Background Evidence-based teaching, such as active learning, is associated with increases in student learning and engagement. Although many faculty are beginning to adopt innovative practices, traditional lecture-based teaching tends to dominate college science education. What are the factors associated with faculty’s decision to incorporate eviden...
Article
Full-text available
Mounting evidence of the efficacy of active learning has prompted educators to consider adoption of these practices in college-level classrooms. One tenet of active learning is that most, if not all, students have the ability to learn. Instructors' perspectives on learning, however, may or may not be aligned with this. One belief held by some educa...
Article
Full-text available
Happiness can be expressed through smiles. Happiness can also be expressed through physical displays that without context, would appear to be sadness (tears, downward turned mouths, and crumpled body postures) and anger (clenched jaws, snarled lips, furrowed brows, and pumped fists). These seemingly incongruent displays of happiness, termed dimorph...
Article
Full-text available
Close relationship partners often respond to happiness expressed through smiles with capitalization, i.e. they join in attempting to up-regulate and prolong the individual’s positive emotion, and they often respond to crying with interpersonal down-regulation of negative emotions, attempting to dampen the negative emotions. We investigated how peop...
Article
Full-text available
Social neuroscience benefits from the experimental manipulation of neuronal activity. One possible manipulation, neurofeedback, is an operant conditioning-based technique in which individuals sense, interact with, and manage their own physiological and mental states. Neurofeedback has been applied to a wide variety of psychiatric illnesses, as well...
Article
Full-text available
The benefits of introducing active learning in college science courses are well established, yet more needs to be understood about student buy-in to active learning and how that process of buy-in might relate to student outcomes. We test the exposure–persuasion–identification–commitment (EPIC) process model of buy-in, here applied to student (n = 2...
Article
Full-text available
Sometimes happiness is displayed not only with smiles but also with tears or aggressive shouts. These dimorphous expressions (i.e. happiness + sadness and happiness + aggression) send unique signals about expressers’ motivational orientations. Here experimentally manipulated depicted users’ expressions alter judgments about users’ motivational orie...
Chapter
Full-text available
The nature of adult close, communal, relationships is outlined. We define high quality, close, adult relationships in terms of the interpersonal processes that, ideally, characterize them rather than in terms of stability, satisfaction, or lack of conflict. We explain why it is desirable to define them in the former rather than the latter manner. T...
Article
"Buried penis" is an increasing burden in our population with many possible etiologies. Although surgical correction of buried penis can be rewarding and successful for the surgeon, the psychological and functional impact of buried penis on the patient is less understood. The study's aim was to evaluate the sexual satisfaction and overall quality o...
Book
Full-text available
Within social interactions people communicate not only explicitly through what they say, but also through implicit channels of facial expressions and body language. Whether a brief interaction between strangers, or a weighty interaction between relationship partners, people will implicitly express emotions, intentions, and desires. Within successfu...
Conference Paper
Full-text available
We investigated if undergraduate summer research programs increase confidence in mastery of research skills, confidence as researchers and intentions to pursue graduate school, and if that differed by gender. Overall participants in the program had significant improvements in confidence in mastery of research skills, and confidence as researchers....
Article
We examined EEG mu rhythms during face processing before and after plasticity-induced rehabilitation training (PIRT) over the right hemisphere. High functioning autistic (HFA) and typically developing (TD) children were exposed to static faces expressing emotions before and after PIRT. Prior to training, TD children exhibited significant reductions...
Chapter
In terms of asymmetry, there was an overall (across group and training) marginally significant effect of frequency bands, F(6,156) = 2.95, p = 0.058, with none of the pairwise comparisons reaching significance. Individual ANOVAs for each frequency band showed that only the delta frequency exhibited a main effect of electrode pair, F(5,130) = 4.13,...
Conference Paper
Background: Face processing plays an important role in understanding nonverbal cues in everyday social interactions. Research has shown deficits for those with autism spectrum disorder (ASD) in the perception of faces and reduced activation in the social brain, including the mirror neuron system (MNS). Previous studies have indicated that MNS activ...
Conference Paper
Background: Previous research has identified the mirror neuron system (MNS) as a collection of neurons involved in the integration of observation and execution into a matching system. MNS activity monitored by EEG has been indexed through power suppression from 8-13Hz (mu rhythms) over the sensorimotor cortex. Objectives: Typically developing (TD...

Network

Cited By

Projects

Projects (4)
Project
Project
Research aimed at understanding the experience, expression, and communicative function of dimorphous expressions of emotion.