About
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Introduction
I am an Assistant Professor of Management and Deputy Dean (Administration) at Daffodil International University, UAE campus. I hold a PhD in Management and have 7+ years of teaching and academic leadership experience. My research interests include international business, trade, and SME development. I am passionate about academic collaboration, quality assurance, and advancing institutional growth through global partnerships.
Skills and Expertise
Current institution
Additional affiliations
June 2017 - present
Publications
Publications (5)
Over the last few decades, international business has experienced steady development all over the globe. Exporting aids the firms with renovations in business capacities which brings much better efficiency by producing extra sources (Chen et al., 2016).To raise the efficiency of SMEs, businesses need to recognize the way to boost their activities i...
Unlike other industries, the online retailing sector in India has a lot of buzz, hype, rumors, speculations and myths in active circulation. But, with the rapid adoption of technology like the internet and related communication technologies along with the emergence of the new set of customers and the changing mindset of the laggards about online sh...
The consumer is changing. The millennial consumer is a paradigm of growing economic pressure and increasing competitive options. They are more capricious and less loyal. They have less time but are more conscientious. They prefer experiences over products. Today's consumer is entirely different and unrecognizable from their peer from the good old d...
Abstract: In the field of international marketing, Export performance has been extensively studied but still it is one of the most least understood and most contentious areas of research. (Katsikeas, Leonidou, & Morgan, 2000). During the last few decades, the major progress made in the export performance literature are (i) the development of more c...
