How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
Oluwaseyitan Rotimi Cephas is currently a PhD Research Scholar at Putra Business School, Universiti Putra Malaysia. Oluwaseyitan does research in Bank Selection, Purchase Intention, and Family Purchase Decision. Their current project is "Lived Experience of Newly Married Couples with Life Insurance Purchase Decision Making in Nigeria". Other areas of interests are Social Mobilization, Internationalization Behavior, with a special preference for Higher Education and Banks.
While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among international students in Malaysian public universities....
Social mobilization is a proactive measure for community development that salvages the society from destruction and disaster. From sociological perspective, this paper discusses the concept of social mobilization and its implications for cross-cultural research. To do this, the study uses the " Bring Back Our Girls " Global Campaign, as the focal p...
This study presents a qualitative insight of legal status experience of foreign students’ returnees from immigration center. Convenience sampling was applied in the study, and in-depth semi-structured interview was adopted to collect specific data among selected eleven (11) undergraduate foreign students, studying at a private university college, w...
International students represent an attractive market segment for banks in many countries including Malaysia. The aim of this study is to explore the determinants of banking selection among international students in Malaysian public universities. This is a qualitative case study to give an in-depth explanation of how international students determine and select their banks.