Oluwaseyitan Rotimi Cephas

Oluwaseyitan Rotimi Cephas
Universiti Putra Malaysia | UPM · Putra business school

Putra Business School Malaysia


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Oluwaseyitan Rotimi Cephas is currently a PhD Research Scholar at Putra Business School, Universiti Putra Malaysia. Oluwaseyitan does research in Bank Selection, Purchase Intention, and Family Purchase Decision. Their current project is "Lived Experience of Newly Married Couples with Life Insurance Purchase Decision Making in Nigeria". Other areas of interests are Social Mobilization, Internationalization Behavior, with a special preference for Higher Education and Banks.
Additional affiliations
March 2015 - present
Putra Business School
  • PhD Student
November 2012 - March 2014
Linton University College
Field of study
  • Business
September 1989 - May 1994
Obafemi Awolowo University
Field of study
  • Economics


Publications (3)
Full-text available
While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among international students in Malaysian public universities....
Full-text available
Social mobilization is a proactive measure for community development that salvages the society from destruction and disaster. From sociological perspective, this paper discusses the concept of social mobilization and its implications for cross-cultural research. To do this, the study uses the " Bring Back Our Girls " Global Campaign, as the focal p...
Full-text available
This study presents a qualitative insight of legal status experience of foreign students’ returnees from immigration center. Convenience sampling was applied in the study, and in-depth semi-structured interview was adopted to collect specific data among selected eleven (11) undergraduate foreign students, studying at a private university college, w...


Cited By


Projects (2)
International students represent an attractive market segment for banks in many countries including Malaysia. The aim of this study is to explore the determinants of banking selection among international students in Malaysian public universities. This is a qualitative case study to give an in-depth explanation of how international students determine and select their banks.