Oluwaseyi A Sodeinde

Oluwaseyi A Sodeinde
Babcock University · Department of Mass Communication

PhD Mass Communication

About

9
Publications
2,505
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8
Citations
Introduction
I am interested in the field of communication, media practice for development and social change, and my work has focused the development communication. I draw on quasi-experiment method, interviews, surveys and content analysis. I have published on health communication, new media, child labour, newspapers, radio and movies for development. I am working on manuscripts on media consumption, dependency, effects and exploring critical issues with the use of new media for development communication.

Publications

Publications (9)
Article
Full-text available
The study is an examination of YouTube influencer marketing as a predictor of the purchase intention towards cosmetic products among female undergraduates of Babcock University. This research was hinged on the source-credibility theory. Using the survey research method, a structured questionnaire was administered among 497 female undergraduates of...
Article
Full-text available
The study is an examination of the knowledge, attitude and perception of beer advertisements among female corps members in Lagos State, Nigeria. This paper was hinged on social judgement, stimulus response and perception theories. Employing the survey research design, a sample size of 400 Batch A 2020 female National Youth Service Corps (NYSC) memb...
Article
Full-text available
The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in...
Article
Full-text available
This article is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience,the audience engage with social skits, own them, many times produce them, form relationships around them, demand for new contents, and th...
Research
Full-text available
The increasing prevalence, health complications and mortality caused by hypertension around the world call for concern. This has brought about a greater and urgent need to develop effective strategies to enlighten a great portion of the Nigerian population who have displayed inadequate knowledge, attitude and practice of hypertension prevention. Th...
Research
Full-text available
Hypertension and other Non-Communicable Diseases are becoming a global priority sequel to the burdens they pose on health, finance and economy, which further lead to a breakdown in human, institutional and national development when left uncontrolled. The African continent and developing countries are highly affected by hypertension even as predicti...
Article
Full-text available
Radio both persuades and influences, but cannot solely bring about behavioral change in the listener is the assertion of many communication scholars. Supplementary approach like face to face communication between promoter of the idea and the audience may be required. In Adamawa and Taraba states, different levels of behavior change had been reporte...

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