Olumuyiwa Abiodun- Master of Science
- Master's Student at Birmingham City University
Olumuyiwa Abiodun
- Master of Science
- Master's Student at Birmingham City University
Looking for research collaboration in strategy, management and marketing for attaining and enhancing sustainability
About
9
Publications
1,943
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7
Citations
Introduction
i want to focus on how SMEs can enhance sustainability of their organisational resources to enhance operations and performance in emerging economies such as Nigeria
Current institution
Additional affiliations
June 2024 - present
Scholars School System in partnership with Leeds Trinity University
Position
- Business Lecturer
Description
- Dynamic and innovative business lecturer with specialty in management, marketing, strategy and operations. Research enthusiast in areas of strategic management within the context of sustainability for SMEs in emerging economies
July 2024 - present
Scholars School System
Position
- Business Lecturer
Description
- Business and Management Lecturer responsible for engaging students and improving learning experience through personalised teaching.
Publications
Publications (9)
The contemporary marketing environment is developing intensely in technological advancements, with the rising integrations of artificial intelligence (AI) constantly reshaping organizational marketing efforts and tactics to remain competitive. This study investigated the influence of AI on customer profiling and satisfaction variables of customer r...
Delving into the profound impact of the gig economy on lifestyles and
buying habits of Millennials in Lagos state, Nigeria, this research focuses
explicitly on the retail, entertainment, and logistics sectors. The study
employs a positive epistemological approach and a survey design involving
400 gig-working Millennials across three local governmen...
his study investigates ethical issues in digital marketing in an emerging economy based on customers' perspectives in the Nigerian banking industry. The study adopted a quantitative research approach based on the survey method with a sample of 400 respondents selected through a convenient sampling technique. The data was collected and analysed usin...
The global rising consciousness for environmentally friendly products has increased since the advent of COVID-19 pandemic. In developing economies such as Nigeria there are still constraints as to adoption and integration of green orientation and approaches. The study investigated the effect of green marketing strategies on consumer purchasing deci...
This study investigated restructuring and organisational performance of SMEs in emerging economies using a study of chosen SMEs in Lagos state, Nigeria. A quantitative research approach based on the survey method was employed for this study using a sample of 400 respondents in selected areas in Lagos state selected through purposive sampling and si...
The growing reliance of small and medium enterprises (SMEs) in emerging and developing markets like Nigeria has warranted the need for researchers and business professionals to pay attention to means of enhancing SME performance. This study investigated marketing innovation and SME performance in an emerging market based on insights from selected S...
This article examines job satisfaction, job security, and career advancement experienced by individuals working as Uber drivers within the gig economy. This study employed a structured questionnaire to collect responses from 200 Uber drivers in Lagos. The collected data were analyzed with SPSS, concentrating on simple regression analysis. According...
This study investigated the effect of data analytics on marketing communication performance of Nigerian organizations based on insights from JCDecaux Nigeria in Lagos state. The methodology of the study was based on quantitative research approach based on sample size of one hundred (100) respondents selected through multistage sampling techniques w...
The study investigated sustainability marketing and organisational sales results in the food and beverage companies based on a study of Nigerian Bottling Company Plc in Lagos State. The study adopted a quantitative research method in terms of a descriptive research strategy using a survey method. A sample of 337 respondents was chosen through purpo...
