Olga Kolotouchkina

Complutense University of Madrid | UCM · Applied Communication

The expanding networks of information and communication technology (ICT) enabling the connection of places, people and objects shape the reality of urban development nowadays. Although the spread of digitally led urban innovations remains uneven around the world, some places have started a progressive transition towards smart city format. Two dimen...

This paper examines some innovative practices of citizen engagement strategy implemented by Tokyo 2020 in the pre-game period. Hosting a sports mega-event such as the Olympic Games is a key milestone in urban history and reputation of any city. The challenge of celebrating an outstanding global event with a long-lasting positive impact on the place...

With a few exceptions, media visibility and representation of people with disabilities is scarce. It is biased and anchored in stigma, distorting their image and hindering their full social participation. Paralympic sport is one of the social fields where the challenge of an objective representation of disability becomes particularly important due...

The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free...

The complexity and diversity of the cultural offering in cities on a global scale is increasingly evident and raises the need for considering further implications of this complexity in urban planning and city branding strategies. The purpose of this research is to deepen the understanding of the key elements, perceptions and experiences associated...

The adverse effects of the pandemic on the emotional state of older adults have fuelled the debate regarding their digital exclusion and the need to promote their genuine inclusion. During this period, technology and technology-mediated learning have improved the quality of life of older adults in many ways. The purpose of this research is to ident...

In recent decades, the transformation of the communication paradigm has triggered brands to experience new communication formats, in which users have gained significant relevance on account of their capacity to influence purchase decisions and brand image through their content shared via e-WOM. It is therefore essential that knowledge about the inv...

Urban development that is both smart and sustainable is intrinsically linked to digital innovation in city management , as well as to the transition toward digital urban governance and the practice of digital citizenship. Cities on a global scale continuously launch new digital services and smart solutions in order to become places that are more re...

The disruptive growth of new information technologies is transforming the dynamics of citizen communication and engagement in the urban context. In order to create new, smart, inclusive, and transparent urban environments, the city governments of London and Madrid have implemented a series of innovative digital applications and citizen communicatio...

Introducción: La importancia de los logos ha postulado la existencia de una semiótica corporativa en cuanto a código general al que responden semióticas locales débilmente codificadas, por la elevada carga simbólica de estos signos visuales. Metodología: Esta investigación pretende profundizar en la construcción semiótica de los logos y analizar su...

Considerando que el poder blando se desarrolla a largo plazo y que la cultura y los eventos deportivos forman parte de su estrategia, este artículo presenta el múltiple análisis de casos de tres ciudades: Madrid, Río de Janeiro y Doha, a partir del inicio del siglo XXI y antes de la pandemia de 2020. El objetivo es estudiar las diferentes acciones...

(1) Background: The COVID-19 pandemic has been especially hard on the elderly owing to their particular vulnerability to the virus. Their confinement to prevent the spread of the virus resulted in social isolation, often linked to the unwanted loneliness that hinders their emotional well-being. The enabling capacity of ICT (Information and Communic...

This article examines the impact of experiential learning projects in communication education on the development of critical professional skills and social activism of students. We argue that an effective integration of ethically relevant issues that could be addressed from the communication practice in classroom instruction helps students to devel...

The disruptive growth of new information technologies is transforming the dynamics of citizen communication and engagement in the urban context. In order to create new, smart, inclusive, and transparent urban environments, the city governments of London and Madrid have implemented a series of innovative digital applications and citizen communicatio...

En la búsqueda de nuevas iniciativas que pudieran atraer al alumnado, un grupo de profesores propuso la participación en el Facebook Challenge P2P organizado por Edventure Partners. La selección de los alumnos participantes se realizó estableciendo un filtro interdisciplinar en los perfiles que iban a ser seleccionados. Tras la selección de alumnos...

This research paper is a reflection on the role of innovation and creativity in the urban landscape. Based on the analysis of the prominence of cities in the context of globalisation and the essential role of culture for urban regeneration and competitive advantage, the paper illustrates a series of innovative urban cultural practices implemented i...

El artículo ofrece una reflexión sobre el papel de la innovación y la creatividad en el entorno urbano. Partiendo del análisis del protagonismo de las ciudades en el contexto de la globalización y el papel esencial de la cultura para la competitividad y la regeneración urbana, se ilustra una serie de innovadoras prácticas culturales en diferentes c...

The increasing influence of international starchitects on the urbanscapes worldwide has been the subject of academic research from perspectives of urban economies (Nueno and Reutskaya, 2009), globalization process Adam (2008) and urban identity (Ponzini, 2012; Klingman, 2007). The long-lasting legacy and positive impact of the Guggenheim museum or...

Taking advantage of some usual branding practices of FMCG and of corporations, cities invest in defining a distinctive and relevant image of their urban spaces. City branding projects are increasingly gaining prominence on the city managers’ agendas. The research is focused on the analysis of the city branding strategies implemented by six Spanish...