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Citations since 2017
9 Research Items
This article comprehensively analyses the potential for politicians’ speeches to influence the public, taking into account the main linguistic and pragmatic factors: political, social, and cultural context, the communication occasion, the personality of the politician, and the structural features of the text that determine the psycholinguistic effe...
Political discourse is inherently related to the politics of power, which determines its linguistic features. It uses both logical reasoning and manipulative means. The discourse of the political news text, which is the subject of the study, is characterized by increased expressiveness and pragmatics of its influence.Political language is the resou...
The article considers the problem of language development, in particular its lexical layer. The rapid development of all areas of modern human life is reflected in the language, the evolution of lexis is not just a change in the vocabulary. The authors study the modern paradigms of neology in terms of a functional approach to language, analyze the...
The article in question deals with the linguistic features of Netspeak. The development of modern technologies has made it possible to create a unique digital communication environment, which is realized textually, characterized by laconicism, violation of spelling and punctuation norms of language. Modern linguistics faces the important issue of s...
The article examines the communicative and pragmatic functions of lexical blends in advertising discourse. It determines that advertising discourse is an area that actively uses lexical blends due to its accuracy, information compression, and simplicity of formation. The concept of advertising, which is defined as a special type of communication, t...
Academic writing has always been of primary importance for post-graduate students. Writing is the basis of study, so developing the skills of writing in English opens higher opportunities for them. The paper considers different types of an academic essay, outlines requirements which are necessary for effective writing, analyses structure and functi...