Olatz LarreaUniversity of Barcelona | UB · Department of Philology and Communication
Olatz Larrea
Phd in Social Communication
Professor and Researcher
About
33
Publications
20,105
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Introduction
My research career is mainly focused on the study of sound on audiovisual media. My research interests are linked to the analysis of human responses to media exposure, more specific to the analysis of cognitive processes of mediated messages (attention and recall), which was the topic of my Phd dissertation. My research trajectory includes the use and expertise of experimental methods and my proficiencies include combining methods for the holistic understand of media and audience interaction.
Additional affiliations
June 2013 - September 2013
September 2009 - present
Publications
Publications (33)
Mobile dating apps (MDAs) generate spaces where masculinities are (co)produced and reproduced, acting as platforms that define the standards of such masculinities. The objective of this article is to understand the role that MDAs play among young users in the construction of masculinity through body image. The data were collected from 40 semi-struc...
Background
Alzheimer’s disease (AD) is one of the most widespread diseases in our society. Social interaction and communication with caregivers represent a challenge (Lowery, 2013). Few studies have taken a communication perspective on this problem. These studies show the importance of a satisfactory communicative exchange to improve the relationsh...
We analyse rejection experiences in mobile dating applications (MDA), in particular Tinder, based on the variables of gender and age. To do so, we conducted in-depth semi-structured interviews with forty (40) heterosexual Tinder users (10 women aged 18-28 years, 11 women aged 40-60, 10 men aged 18-28, and 9 men aged 40-60). Results showed that rath...
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an i...
Introducción. En 2019, la Agencia Catalana para la Calidad Docente publicaba su guía Marco General para la Incorporación de la Perspectiva de género en la Docencia Universitaria (AQU, 2019), donde se establecían pautas para facilitar la incorporación efectiva de un enfoque de género. La integración de esta perspectiva se ha reafirmado en los último...
Las medidas de confinamiento domiciliario impuestas a raíz de la pandemia de COVID-19 han contribuido a resaltar la importancia de la comunicación on-line para satisfacer las necesidades humanas de socialización. En un contexto donde los espacios físicos habituales para encontrar pareja se han visto restringidos, las aplicaciones de citas se han co...
The ability to communicate effectively is a crucial aspect of education. For college students, learning how to speak in public is essential for their academic and professional future. However, many students report fear of speaking in public, the socalled Public Speaking Anxiety (PSA). This study aims to implement a training program using Virtual Re...
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual...
Esta propuesta pretende presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite entender la respuesta y el comportamiento de los sujetos cuando se exponen a mensajes mediáticos. Nuestro objetivo es explicar su concepción, evolución y especialmente su aplicación a la comunicación. El interés de estas investig...
TV advertisements play a key role in the portrayal of
models, values and roles. Children may interiorize and
use them in the construction of their own identities.
Previous studies on body image portrayed by media
focused on the characters’ weight appearance, and
concluded that media strongly emphasize the ‘ideal
slim’. However, no studies have focu...
Voice education is a crucial aspect for professionals (journalists, teachers, politicians, actors, etc.) who use their voices as a working tool. The main concerns about such education are that, first, there is little awareness of the importance of voice education, and second there is little research devoted to it. The consequences of this lack of t...
Esta propuesta tiene como objetivo analizar y entender la respuesta o reacción de los individuos cuando se exponen a mensajes mediáticos. Así pues, el objetivo principal de este artículo es explicar la concepción y evolución de esta disciplina y, especialmente, cómo se puede aplicar a la comunicación. En particular, este análisis se centrará en el...
Esta propuesta tiene como objetivo presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite analizar y entender la respuesta de los individuos cuando se exponen a mensajes mediáticos. Así pues, el objetivo principal de este artículo es explicar la concepción, la evolución y especialmente la aplicación de esta...
Este informe presenta una síntesis de la tesis doctoral " Estudio sobre la escucha de la voz del locutor con y sin su imagen " (Larrea, 2015). La tesis se centra en el estudio comparativo de los procesos perceptivo y cognitivo que experimenta el oyente de radio ante la escucha de una comunicación radiofónica en dos modalidades perceptivas diferenci...
All forms of communication are rapidly adapting to the information-interconnection age. Particularly, the journalist production process is adapting to a virtual platform environment in which new media formats and different uses and reception conditions emerge. However, despite sound (music, voice, effects) has boosted as a powerful communication to...
First broadcast on BBC Radio in 1951, The Archers is the oldest radio soap opera in the world still running. The 60th anniversary was celebrated in 2011. Therefore, this can be an excellent moment to devote an analysis to the main narrative elements of The Archers. So, the main goal of this paper is to describe the environments, the characters, the...
Radio, advertising and the Internet often forget that sound is a rich and versatile resource for achieving objectives such as to gain the consumer’s immediate response, to build reputation and a brand image, to improve attention and recall, and to provide a functional and emotional user experience. To that end, adequate work in audio design should...
Marca Community is arguably one of the most popular online sports communities in Spain with over 400,000 members. In its forum, users can comment on the news published by the sport-based newspapers Marca while interacting with other members. Drawing on the existing literature on virtual communities, this study empirically examines the engagement in...
Literature review on prosody reveals the lack of corpora for prosodic studies in Catalan and Spanish. In this paper, we present a corpus intended to fill this gap. The corpus comprises two distinct data-sets, a news subcorpus and a dialogue subcorpus, the latter containing either conversational or task-oriented speech. More than 25 h were recorded...
La docencia puede llegar a ser una actividad de alto riesgo para la voz, así lo demuestran múltiples estudios médicos en nuestro país. Sin embargo la consciencia de los profesionales del sector sobre la importancia de preservar su principal herramienta de trabajo aun es muy escasa. Este estudio pretende detectar los principales riesgos que afligen...
Literature review on prosody reveals the lack of corpora for prosodic studies in Catalan and Spanish. In this paper, we present a corpus intended to fill this gap. The corpus comprises two distinct data-sets, a news subcorpus and a dialogue subcorpus, the latter containing either conversational or task-oriented speech. More than 25 h were recorded...
Multiple medical studies demonstrate that teaching can be a high risk activity for the voice. Nevertheless the conscience of the professionals of the sector on the importance of preserving his principal tool of work is even very scanty. This study tries to detect the principal risks that afflict teacher's vocal health, inside and outside the classr...
In radio advertising, there is a strong tendency to employ male voices more often than female voices in the belief that male voices sound more convincing. As a result, a gender stereotype is established which would appear to be upheld more by tradition than actual advertising effectiveness. This experimental study analyses the influence of gender o...
Desde todos los sectores se coincide en afirmar que la calidad publicitaria de la radio
se encuentra muy por debajo de la de otros medios de comunicación. La explicación
principal que apuntan muchos autores a esta crisis de la publicidad en radio es
precisamente la débil formación universitaria en esta materia. Esto significa que no
estamos for...
This paper presents a case study of two Spanish sports shows that have created their own advertising style: Carrusel Deportivo, which is broadcasted by Cadena SER, and Tiempo de Juego, which is broadcasted by Cadena COPE. Using voice abilities for expressive purposes and inserting advertisements throughout the show, these programs allow exploring n...
La voz es el esqueleto de la radio y su importancia en la comunicación radiofónica essustancial. Sin embargo son pocos los estudios que sobre ella se han realizado y menos aun los dedicados a comparar la impresión que una voz causa en el oyente cuando éste conoce la imagen del locutor y cuando la desconoce. Este estudio experimental muestra las rea...