Nusrat Azeema

Allama Iqbal Open University | AIOU · Department of Mass Communication

The present study aimed to highlight the role of comedy talk shows in the political opinion of youth. It has found that Comedy is one of the best sources of awareness of happenings in society and inferring societal expectations. After the presidential elections of the year 2000, the effects of the late-night comedy show on political potential becam...

WhatsApp has changed the way of traditional texting. It is a mobile messaging application that allows free exchange of texts, videos, documents, location and pictures. Although, the professional use of WhatsApp is an emerging concept from the news media perspective but certain news forums are identifying its emergent regularity in Pakistani journal...

China has become the 3rd most important destination for international students to further their study. The study underhand is an attempt to examine the existing education policy of China for international students. It will also highlight the level of financial assistance and grants to such students, along with problems of foreign/international stud...

The study examined the various effects of WhatsApp usage on Pakistani youths' (Hedonic and Eudaimonic) wellbeing. The survey included 300 participants, male and female of Islamabad with snowball sampling technique within the age bracket of 15-29 years, which belongs to different socioeconomic status and age groups, formed the population of this res...

This research study is designed to find out the role of campus radios for students in education. Campus radio is studied with the perspective of Uses and Gratifications paradigm. The results of survey research conducted in universities of Rawalpindi/Islamabad, proved that campus radios in both public and private universities gratify the educational...

Instagram has been emerged as fast-growing social media platform. It is getting popular in terms of usage among the social media users in Pakistan. Users post edited and manipulated photos on Instagram to look perfectly beautiful. This application also supports editing features. This photo sharing application is transforming the perceptions of perf...

In 2015 a project was signed between China and Pakistan which is called CPEC. Public agenda on CPEC was investigated through survey in Gilgit-Baltistan's (GB). This study examines the role of the local public of GB in the project of CPEC and explores the list of the public plan. It also helps both governments of Pakistan and China to make further p...

The Government of Pakistan in 2002 to meet the needs for community radios in educational institutions took an initiative by giving licenses to educational FM radios to universities and within the short span of time the number of universities having campus radios multiplied. Now the situation is that 48 universities of Pakistan have FM campus radio...

Creative activity is a good platform to encourage the kids toward effective learning. In this study, students' academic competence is checked on a series of 3 levels: Attention, Memory, and Reproduction. The entire societal model agrees that creative activities like audio-video clips, book readings and coloring or drawing activities all boost stude...

The rise of social media produce significant effects on people living pattern specially their news consumption trends but their impact on to the usage of visual journalism is questionable. Now word-based news change into video or visual news. Visuals in Journalistic field help the viewers to understand the news more accurately and effectively then...

In recent years, there has been an immense growth in outdoor advertising. Outdoor billboards help in constructing brands and strengthening their images in the mind of the prospective consumer. The purpose of this study is to determine the influence degree of billboards advertisements on survey participants in Pakistan. The research also attempted t...

There is an alarming situation that roadside billboards creates a factual threat for driving safety, with some traditional measurements putting exterior distractors accountable for equal to 10% of all mishaps. In this paper we quantify the impact and effect of billboard on drivers, passersby and citizens through survey. The outcome express that bil...