Nur Saadah Muhamad

Nur Saadah Muhamad
Universiti Kebangsaan Malaysia | ukm · Faculty of Economics and Management

LL.B; LL.B_S; MBA; DBA

About

26
Publications
9,893
Reads
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59
Citations
Citations since 2016
20 Research Items
56 Citations
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Introduction
Nur Sa'adah Muhamad currently works at Universiti Kebangsaan Malaysia, the National University of Malaysia. Nur Sa'adah does research in Social Innovation, Service Management, Organizational Management, and Qualitative Research.

Publications

Publications (26)
Article
This study examines the mediating effect of fairness perceptions in the relationship between two-way communication in pay system and job satisfaction. Although the relationship between such variables has been generally investigated, the mediating effect of two specific types of fairness perceptions, namely procedural fairness and distributive fairn...
Article
Majpadu Bricks Sdn. Bhd. was a Malaysian company incorporated in 1996. Majpadu’s business was in manufacturing and supplying compressed clay bricks, known as dry pressed earth brick (DPEB), a type of bricks manufactured using high-density compression technology. Unlike other bricks that were widely available in the market (also known as ordinary ba...
Article
Purpose This study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the purpose of travelling, constitute halal tourism. As Muslim-minority nations, such as Taiwan, South Korea and Japan, began to market their own brands of halal tourism, there a...
Article
Perceived fairness in pay system has two critical features, namely procedural fairness and distributive fairness. Recent studies have shown that the capability of employers to propose and administer pay systems appropriately, including allocating pay and determining the value of pay in a fair manner, has a positive association with employees’ work-...
Article
Full-text available
The purpose of this paper is to present a conceptual framework of the role of social capital as an ultimate resource for immigrant entrepreneurs in recognising entrepreneurial opportunities. Research consistently reveals that immigrants have higher tendency to engage in entrepreneurial activities in countries where they reside. Based on a review of...
Conference Paper
Full-text available
Immigrant entrepreneurship has recently gained prominence as an important research area. Previous studies suggest that resources such as human, social, and financial capitals facilitate immigrants to pursue entrepreneurial activities, but yet to highlight the role of social capital as a definitive resource for immigrant entrepreneurship. In fact, r...
Article
Full-text available
The purpose of this study is to understand the push and pull factors that influence Thai immigrant entrepreneurs (TIEs) to conduct a business in Malaysia. As a neighbouring country, Malaysia is one of the favourite migration destinations for TIEs, with an influx of them involved in restaurant businesses across the country. This phenomenon offers th...
Poster
Full-text available
A POSTER DESCRIBING RESEARCH ON EMERGING PLAYERS IN THE GLOBAL HALAL INDUSTRY: A PRELIMINARY ANALYSIS OF TAIWAN, JAPAN AND SOUTH KOREA
Article
Full-text available
Business incubation is one of the means that promotes the overall business and economic growth of a particular location. However, to date, the role of business incubation as a social innovation, which has the aim to achieve concurrent development of firms, the economy and the society, is not yet understood. Using the systemic approach, specifically...
Article
Full-text available
Halal tourism, which arises from the growth in the number of Muslim travellers world-wide and the rapid development of halal industry, is defined as the engagement of any object or action by Muslim travellers that conforms to the Islamic teachings and facilitates the practice of the religion. As such, the application of halal concept in tourism, in...
Article
Full-text available
Stres di tempat kerja merupakan isu kesihatan yang semakin relevan dalam konteks pentadbiran di universiti penyelidikan (RU). Kecenderungan dan persaingan dalam kalangan warga RU dalam memenuhi kriteria penarafan universiti, termasuklah dalam melipatgandakan penerbitan dan penyelidikan, menjadikan isu stres perlu diberi perhatian serius. Apatah lag...
Article
Full-text available
Penggunaan telefon pintar boleh menjadi daya tuil untuk merancang, mengatur, memimpin, dan mengawalselia projek penyelidikan.
Article
Subject area “Starting up a new company” and “development of technology-based venture”. Study level/applicability The target audiences for this study are advanced business or non-business undergraduate students and MBA students taking courses of entrepreneurship, management of innovation and organization theory and design. Case overview Yeayyy...
Article
Sunway City Berhad (also known as SunCity) is a well-known Malaysian company focusing on premium property development and investment. It began operation in 1986, and had since continued to integrate various innovations in its property offerings. In mid-2008, the global economic crisis had affected the overall performance of the Malaysian property d...
Article
GranuLab Sdn. Bhd. (GranuLab) was in the business of manufacturing patented synthetic bone graft substitute made from limestones and pure chemicals called GranuMaS. The bone graft substitute industry in Malaysia was a growing market with many large multinational players. In December 2010, the company began selling GranuMaS to several Malaysian hosp...
Article
Societal transformation towards greater quality of life and well-being requires an inclusive perspective of development. Existing perspectives toward inclusive growth are mainly static. As such, applications of the existing static models are limited as they do not capture the dynamic nature of growth. This problem can be remedied by viewing inclusi...
Article
Full-text available
The rapid propagation of the internet over the last decades has changed the way customers and service providers conducting business. This study focuses on customer's evaluation on service encounters within an online setting and its consequences. Critical incident technique (CIT) was conducted to gain understanding of customer's perception on 'satis...
Article
Full-text available
Social entrepreneurship has been a subject of academic interest for more than two decades. However, it is still considered as an emerging field of academic research. Some scholars attribute this to the lack common agreement of what social entrepreneurship is. Concurrently, the issue of the transformative service for improving well-being has been id...
Article
Subject area The area of focus is on internationalization strategies, specifically on developing suitable strategies to support an internationalization initiative of a new medical device company. Study level/applicability This case is designed for final year undergraduate and MBA students. It is suitable for courses of organizational management, o...
Article
What are the underlying incidents that led to either satisfactory or dissatisfactory experience of passengers using transport services? How effective are recovery activities to generate positive outcomes? This study hopes to fill the gap in this understudied area by examining the link between service failure and service recovery efforts with critic...

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Projects

Projects (3)
Project
This study aims to diagnose the support services for SMEs’ development in Malaysia as offered by Majlis Amanah Rakyat (MARA), a large social Malaysian government agency, which charter is to promote the socio-economic empowerment of the indigenous people of Malaysia. To serve this aim, MARA, through the government financial support, operates its core social services across three major sectors: entrepreneurship development, education and investment. Entrepreneur development is one of the empowerment approaches used by MARA, which encourages the involvement of the indigenous people in businesses. MARA provides comprehensive business support services to ensure a conducive environment for them to start up a new venture and sustain the business. For the purpose of education, MARA social services encompass wide-ranging support from secondary school to university-level education. MARA also focuses on creating opportunities for equity ownership amongst the members of indigenous group as a vehicle to increase their wealth. To achieve the research objective, the study will employ processual qualitative design as its research methodology.
Project
Halal cosmetics industry is lucrative and expected to grow exponentially, particularly as the population of affluent Muslims is predicted to increase globally to about 30% by the year 2030. However, it seems that many cosmetics industry players only define “Halal” (permissible) as the abhorrence of the presence of porcine, alcohol or liquor in their products. Hence, it is a huge challenge to regulatory authorities in Malaysia to protect halal cosmetics customers from unsafe and unreliable products, or against unproven or unsubstantiated claims made by the producers about their products. Within the contexts of halal cosmetics in Malaysia, there seems to be cases of unsubstantiated claims of halalness, however, in terms of remedial corrective action, no clear rules can be based on to suspend the halal certificate or revoke the usage of the halal logo on the producers. Moreover, the monitoring and surveillance activities within the halal cosmetics industry are conducted by various ministries and agencies, which leads to difficulty in coordinating the efforts. A low level of assurance in the cosmetics products could negatively affect, not only consumers’ confidence, which could lead to low sales, but also the brand, status and credibility of Malaysia’s JAKIM Halal certificate, which universally upholds Halal, Thoyyib and well-being of the consumers. The threat to the viability of trustworthiness, credibility and reputation of its self-sufficient Halal ecosystem may mar Malaysia’s aggressive initiative to be the world market leader and reference center of Halal products. Utilizing the viable system model (VSM) framework, the purpose of this study is to understand the current state of affairs of the halal cosmetics amidst unsubstantiated claims through diagnosing the industry's viability. Such understanding is fundamental in conceptualizing a framework that can improve the effectiveness of the overall management and coordination in the halal assurance systems for cosmetics in Malaysia.
Project
To study the current state of operation of the halal industry in Taiwan, Japan and South Korea from a systems perspective.