
Nur Iman HashimUCSI University | ucsi
Nur Iman Hashim
Doctor of Philosophy
About
23
Publications
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Introduction
Nur Iman Hashim is an Assistant Professor at UCSI University Kuala Lumpur, Malaysia. He holds a PhD in Management from Universiti Islam Selangor (UIS). His research focuses on operations management, innovation adoption, business sustainability, and competitive advantage in the dynamic hospitality and tourism industry.
Skills and Expertise
Additional affiliations
August 2022 - present
Publications
Publications (23)
This study explores consumer perceptions of halal food product purchasing behavior and the significant role of marketing influencers in Malaysia. The primary objective is to understand how these factors interact to influence purchasing decisions within the halal food sector. A systematic literature review was conducted, adhering to the guidelines s...
LAPORAN BERKAITAN FESTIVAL TVET MADANI @KKSY 2024 (FTM) YANG DIANJURKAN OLEH KOLEJ KOMUNITI SELAYANG (KKSY) MALAYSIA
Kajian ini meneliti persepsi pengguna, tingkah laku pembelian, dan peranan pemengaruh pemasaran dalam sektor makanan halal di Malaysia. Dapatan kajian menunjukkan bahawa persepsi terhadap produk makanan halal dipengaruhi oleh kepercayaan agama, jenama, serta kebimbangan tentang kesihatan dan kebersihan, yang secara langsung mempengaruhi keputusan p...
ABSTRAK Kertas ini membincangkan tentang pentingnya pensijilan halal dalam meningkatkan prestasi dan kelestarian industri makanan di Malaysia. Pensijilan halal memastikan pematuhan terhadap piawaian kesihatan, keselamatan, dan kebersihan, serta menjadi keperluan penting bagi restoran tanpa mengira status agama dan bangsa pemilik sesebuah perniagaan...
Over the last decade, there has been a growing emphasis on the creation of Islamic-related products and services. In response to this trend, hotels developed novel offerings for Muslim customers known as Muslim-Friendly Hotels. However, there has been a paucity of study on the features and implementation of Muslim-Friendly Hotels in the hotel busin...
SMEs are the significant key to the development of economic and long-term growth. However, according to the report, majority of the workplace accidents in Malaysia happened among SMEs. This shows that SMEs are still lagging in terms of maintaining workplace safety. This may cause a disruption in their business operations, as workplace accidents bri...
Over the last decade, there has been a growing emphasis on the creation of Islamic-related products and services. In response to this trend, hotels developed novel offerings for Muslim customers known as Muslim-Friendly Hotels. However, there has been a paucity of study on the features and implementation of Muslim-Friendly Hotels in the hotel busin...
The increasing demand over Shariah compliant services since past one decade has significantly contributes to the development of Islamic hotel business in Malaysia. Several factors such as the increasing number of global Muslim population, high disposable income among Muslims and high awareness on getting Shariah compliant services becoming the main...
Over the last decade, there has been a growing emphasis on the creation of
Islamic-related products and services. In response to this trend, hotels
developed novel offerings for Muslim customers known as Muslim-Friendly
Hotels. However, there has been a paucity of study on the features and
implementation of Muslim-Friendly Hotels in the hotel b...
Guru merupakan penyumbang kepada kualiti pendidikan dan pemangkin kepada produktiviti tenaga sumber manusia di negara ini. Guru mempunyai peranan yang besar dalam menjalankan tugas dan tanggungjawab sebagai pendidik seiring dengan keperluan negara. Menurut Presiden Kesatuan Perkhidmatan Perguruan Kebangsaan, tahap tekanan dalam kalangan guru di neg...
Keinginan untuk berhenti didefinisikan sebagai proses seseorang pekerja yang berniat untuk meninggalkan pekerjaan sediaada atau kesediaan seseorang pekerja untuk keluar dari organisasi. Secara jujurnya, kelebihan dan kemahiran seseorang pekerja tidak boleh didapati atau sama dengan pekerja baru. Oleh itu, ia menjadi satu keperluan untuk mengekalkan...
MUSLIM-FRIENDLY HOTELS THAT WERE HALAL-CERTIFIED BY JAKIM IN 2019
The purpose of the paper is to investigate the challenges and opportunities for halal industries in Malaysia. Since the market for certified Halal products is developing robustly, both domestically and internationally and Malaysia has become the leader and centre of reference for the world. This research builds on existing research published in the...
The purpose of the paper is to investigate the challenges and opportunities for halal industries in Malaysia. Since the market for certified Halal products is developing robustly, both domestically and internationally and Malaysia has become the leader and centre of reference for the world. This research builds on existing research published in the...
The increasing demand over Shariah compliant services since past one decade has significantly contributes to the development of Islamic hotel business in Malaysia. Several factors such as the increasing number of global Muslim population, high disposable income among Muslims and high awareness on getting Shariah compliant services becoming the main...
The purpose of this study is to evaluate how tourists respond to the service provided by Hop-On Hop-Off Tour Bus service in Kuala Lumpur. This study has incorporated with two objectives, namely 1) to assess the relationship between service quality and tourist satisfaction, and 2) to determine the most influenced service quality attributes when usin...
This paper concerned with the public transportation services that offered in Malaysia which is it become one of the attraction for tourism industry. Based from the previous study, it can be said that understanding tourists' use of public transport at the destination is important for sustainable mobility, destination satisfaction, public transport m...
The global Halal market has emerged in the global economy and forming a strong presence in developed countries. Halal transcends the traditional industry-sector boundaries, geographic, cultural, and even religious boundaries. The market for certified Halal products is developing robustly, both domestically and internationally. In this industry, Mal...
Since past one decade, there has been an increasing focus and demand on Muslim friendly services and Halal products in Malaysia. The revolution of demand on Muslim friendly services also reported has contributed the increasing demand to Muslim traveller to Malaysia. According to the Global Muslim Travel Index (GMTI) 2018, the increasing number of M...