Nuno Martins

• Doctor of Digital Media
• Polytechnic University of Cávado and Ave

Este artigo, inserido no projeto de investigação “Health Risk Communication: Design and Digital Communication of Official Public Health Sources to Guide Citizens in Pandemic Situations” (HERIC 2D), investiga a contribuição da infografia para uma comunicação de risco em Saúde mais eficaz e compreensível. A análise preliminar dos websites de institui...

This study is part of the research project Dep-Project: Design and Embodiment of Wearable Prostheses, funded by the Foundation for Science and Technology (FCT), whose main objective is the development of wearable myoelectric prostheses for upper limbs, which are economically accessible, socially accepted, and personalizable. In this context, the ne...

This paper presents an exploratory research project focuses on the investigation, design, development and use testing of wearable, myoelectric prostheses for upper limbs. Using the additive manufacturing process, the main goal is to merge prosthesis with clothing addressing the eco-nomic, technical, psychosocial and functional issues. The methodolo...

This study outlines the assessment of the cyber–physical system SPERTA, which was designed to evaluate the real-time performance of Taekwondo athletes. The system conducts performance analyses focusing on speed, acceleration, strength, and identifying and quantifying the athlete’s movements. The research involved administering an online questionnai...

This paper focuses on the case study of Escola Oficina (EO), a non-profit, socially-oriented organization that supports unemployed citizens by offering training and employability in the fields of sewing and cartonboard making, with an emphasis on circular economy and environmental sustainability. Although EO is successful in training and integratin...

The textile industry is one of the most polluting sectors worldwide. The purchase of clothing has been on the rise, but it’s not accompanied by the recycling process. In Portugal only 1% of textile waste is recycled. However, several initiatives seek to reduce this problem. The “Escola Oficina,” established in 2015 in Vila Nova de Gaia, is dedicate...

Este artigo analisa a atividade de comunicação da Direção-Geral da Saúde (DGS) no Facebook durante a pandemia de Covid-19. A DGS, como principal entidade na comunicação sobre matérias de saúde, protagonizou o combate contra a Covid-19 através da orientação e esclarecimento dos cidadãos em Portugal. O estudo centrou-se no período crítico da pandemia...

This chapter examines the activities of the official Instagram and Facebook pages of the Directorate-General for Health (DGS) in Portugal during the most critical period of the COVID-19 pandemic in the country. Data were collected using social media APIs via CrowdTangle, resulting in 1,841 public posts spanning from March 2, 2020 to December 27, 20...

This study is part of the “Dep-Project” research project, which aims to provide upper limb amputees with access to low-cost prostheses. The prostheses are 3D printed and are wearable and personalizable. In this sense, the need arose for the present study, to develop an online platform, with an intuitive interface design, which allows this type of d...

O presente estudo foi desenvolvido no âmbito do projeto de investigação “ECHO: ecoar o eu comunitário”, que visa documentar práticas auto-iniciadas em bairros sociais de Vila Nova de Gaia, Portugal, e disseminá-las em contextos sociais análogos, sobretudo através de uma plataforma online. Neste grupo da população dos bairros sociais, principal públ...

This paper aims to demonstrate how design and digital media can have a relevant contribution to the improvement of Taekwondo athletes’ performance. This study focuses on answering the existing gap of a solution that allows quick and accurate access to data about the performance of martial arts athletes. This access to complex information, previousl...

This chapter presents a study developed at the Department of Communication Sciences of the University of Minho (Portugal) about the importance of design in the online digital communication of a Higher Education Institution, in a pandemic context. The pandemic scenario, caused by the SARS-CoV-2 coronavirus which in turn is responsible for Covid-19,...

This study is part of the Wisdom Transfer (WT) research project, which aims to contribute to the scientific inscription of the individual legacies, at risk of disappearance, of retired or retiring professors, who marked the beginning of design education in northern Portugal. In this sense, the intention was to evaluate the current panorama of the d...

This chapter aims to deepen the understanding about the Design of Brand Marks in the design-symbolic-perception relationship to clarify concepts and contribute to the advancement of knowledge in this theme, assisting in the design, standardization, and use of brand marks. A qualitative non-interventionist methodology was selected, namely a literatu...

Cultural and racial diversity in fashion brand communication has been a growing discussion topic, often associated with either spontaneous or organized by citizens movements advocating for issues of discrimination, exclusion, and even human rights. This article’s goal was to investigate the ethnic representation in the communication and promotion c...

This article seeks to analyze the importance of Corporate Visual Identity (CVI) for non-profit and social solidarity organizations. It starts from the case study of Escola Oficina (EO), where an evaluation and consequent redesign of its CVI was developed. This study, developed within the ECHO research project, funded by the Fundação para a Ciência...

This article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approaching a set of reference authors, to clarify the key concepts around the DVI; its relationship with brands, brand identities, visual identity sy...

Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023) and the Affiliated Conferences. Track conference Human Dynamics and Design for the Development of Contemporary Societies. Cite this book: Daniel Raposo, Nuno Martins, Daniel Brandão (eds) Human Dynamics and Design for the Development of Contempora...

No presente artigo pretende-se demonstrar de que modo a investigação em design de comunicação pode contribuir para a disseminação de práticas comunitárias em contextos economicamente desfavorecidos, como é o caso dos bairros sociais. Este estudo surge no âmbito do projeto de investigação ECHO, onde a principal missão é conhecer e documentar duas pr...

Regardless of the type of sport, coaches must perform the difficult task of evaluating the performance of athletes. In some cases, this task is aided using technology which provides tools for this purpose. When the sport considered is taekwondo this scenario does not apply as the athlete evaluation methods used are mostly manual. Thus, the project...

Title sequences display type credits that inform the audience about the names of the main cast and production team involved in an audiovisual contents’ production. These can be visually integrated into the Title sequences’ diegetic space resorting to different visual strategies or cues. Therefore, it was this study’s intention to first verify if th...

The following article describes a Persona Method through Visual Clues and Socio-Economic Scenarios Interference (PMVC+) in a learning setting performed in the course of Design of Interfaces I, School of Arts, University of Evora, Portugal, in the academic year of 2021/22. The study follows a descriptive case methodology. Supported by previous work,...

This paper aims to present a plan to analyse the communication problem of Escola Oficina (EO), a non-profit organization for social solidarity, located in Vila Nova de Gaia, Portugal, when trying to disseminate and sell its hand made products to its target audiences. EO’s main goal is to train, empower and integrate unemployed citizens. This study...

Currently, there is a generation of children that tend to be exposed from a very early age to digital media, especially in the most economically and culturally developed societies. Thus, it is necessary to think about ways in which technology can contribute to learning, namely by seeking to converge the recreational component with the educational w...

This article aims to present a set of guidelines for the curricular inscription of invisible stories—empirical knowledge, life experiences, professional and pedagogical practice—of Design professionals, lecturers, and researchers, with a role in the history of Portuguese Design, shortening as much as possible, the scientific findings from the corre...

Marketers are constantly exploring the best communication channels to deliver the best possible message to their targets. Therefore, technological advances are continuously shaping communications, especially in digital environments. Bidirectional and interactive dimensions characterize digital media communications. This study explores relevant lite...

Web design, user experience, and information architecture play an important role in improving consumer trust and customer engagement. This study examines whether an updated web design of a Portuguese travel agency may increase leads, and customer engagement based on the best practices. The empirical study was based on a quantitative approach. To an...

Given the specific characteristics of seniors in terms of their digital literacy and the difficulties introduced by memory and learning skills’ deterioration, it is expected that seniors present greater difficulties than young people in the interpretation of the meaning of a visual icon. Therefore, this paper starts by presenting a brief literature...

The study presented in this paper consists of the development of a platform for digital archiving, collaborative and e-learning, within the framework of the craft industries. This work is part of Anti-Amnesia, a project which aims to investigate Design as an agent for the regeneration and reinvention, narratives and materials, of disappearing Portu...

El objetivo del presente artículo es analizar una propuesta educativa orientada al aprendizaje del lenguaje visual en diseño gráfico que recurre a la imitación como herramienta para mejorar la alfabetidad visual (entendida como la facultad para interpretar y construir imágenes o la capacidad para comunicarse eficazmente mediante códigos visuales)....

The Southwest European region (targeted by the SUDOE regional policy), will have by the year 2050 a total of 40% population over 60 years old, which is expected to be the oldest population in Europe. Therefore, the need exists to develop products and services which are well adapted to the needs of the elderly population. This investment, and the as...

This paper presents a set of Design principles for the development of dashboards for the area of business management. The objective of this study is to guide and help the designer in his dashboard design process in order to obtain efficient results. The adopted methodologies were focused on literature review of design principles in dashboard creati...

The immersion in virtual reality is separated into multiple concepts as proposed by different researchers, essentially, we create a comparison between sensorial immersion, challenge-based immersion, mental or imaginary immersion and emotional immersion. We analyze Offland, an exploratory project which consisted in the creation of a fictional world...

This study presents the context and circumstances in which the course of Design (Graphic Art) was created at the Porto School of Fine Arts in a post revolution period. This course, along with the Design courses created at the Lisbon School of Fine Arts, was the first Design course in Portuguese higher education. The study outlines the first pedagog...

Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased.In this context, the evaluation of the effectiveness of websites has increased over time, followi...

As ageing brings harmful effects to human vision, this study’s goal was to verify, in seniors, what kind of problems could occur with humans’ visual perception of color and with their ability to distinguish between visual elements that are differentiated by color. Because in digital artifacts designed for seniors, color can be used as a means of di...

By exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contribution to the development of interfaces between academia and business. Due to the amount of data present in digital culture, content curation...

This paper focuses on the first research phase of the development and analysis of a support interface for Taekwondo athletes. This study aims to solve the existing gap in the time of analysis and feedback from the coach to the athlete. Through the creation of a platform supported by a system based on deep learning, it is intended to design a user i...

With the creation in 1999 of a European Space for Higher Education, there was a change in the teaching paradigm, from a passive model based on the acquisition of knowledge, to an active model based on the development of competences. But the current social, environmental and technological challenges have changed teaching-learning methods and process...

Information and Communication Technologies (ICT) and applications (apps) for tourists are key tools for sustainability of World Cultural Heritage Sites (WCHS). Their integration into tourism marketing strategies poses challenges regarding the satisfaction of the expectations of the target stakeholders. This paper adopts an exploratory approach, to...

This project aims to identify, document, interpret and disseminate current self-regulated community practices in social housing neighborhoods in the city of Vila Nova de Gaia, Portugal, in 2021. The main, specific case study is the neighborhood of Balteiro. We present methodologies and the first outcomes of the ethnographic work developed at Baltei...

This paper discusses the contribution of Design in the development of a kit of tangible and multimedia tools for children to collaboratively read and create stories about the world. Here, we detail the design process, including the investigation of visual concepts, the prototyping and the user studies carried out during the development of the tools...

En el contexto de la creatividad publicitaria, el director de arte es el máximo responsable del aspecto visual de los mensajes, una tarea para la que la sensibilidad estética constituye una cualidad indispensable y, por tanto, se convierte en una competencia fundamental en su formación. Mediante una encuesta cuantitativa y cualitativa organizada en...

This project presents a study under development with the Portuguese Air Force in order to improve the ability of F-16 pilots to analyze post-flight data using virtual reality (VR) devices. The technology allows the simulator to be programmed and the design allows the study of the best location of the different data to be presented to the pilots. Th...

The interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associations, impacting on social and cognitive levels. The scope of this article is to correlate Branding Art and Art Infusion with the spirit of the...

This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of informatio...

This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contribution to the creation of new communication strategies. Developing as hypothesis that the development of narratives from a brand and its conseque...

This paper aims to contextualise the educational legacy of Architect Carlos Ramos among the rise of an avant-garde school of thought, over the 20 yrs that preceded the Carnation Revolution, in the midst of a cultural, social and political turmoil. It is argued that these were the circumstances that enabled the subsequent groundwork for the curricul...

This study analyses the professional life and work of José Brandão, the first educator in a BA in Design in Portugal, with a first degree in the field. Brandão graduated in Communication Design from the Ravensbourne College of Art and Design, London, and distinguished himself in the field of communication design, not only for the vast legacy of gra...

The present work seeks to identify, through a survey conducted in specialized literature, which human factors related to ageing should be addressed in the Design of visual interfaces of digital applications for elderly people, as if otherwise these may not suit the specific characteristics and limitations of this specific population, such as possib...

The present scene, defined as it is by the undisputed prominence of imagery and the power of social media acting as tools for political activism and public interaction, is strongly influenced by Instagram. This is a platform with a predominantly graphic format where imagery, as a means of visual communication, acquires a special significance. In th...

The seasonality of employment in tourism consists of challenges of hiring. The primary goal of this study was to develop a digital recruitment platform for the tourism industry. A two-step multi-dimensional approach was applied to the challenge. The first step was based on benchmarking and interviews with key stakeholders. The second step was based...

Contemporary architecture has an increasing importance in tourism. The marketing implications of digital or mobile content in this niche tourism space has not been previously studied. With this project we aim to build a mobile app to cater to this market and show that it can positively impact tourism in Portugal. A two-step multidimensional approac...

This paper analyses the professional life and work of Armando Alves. Graduated in Painting from the School of Fine Arts of Porto, the artist distinguished himself in the field of graphic arts, not only for his academic contribution, but also for his intense activity in the field of design. Although he has a vast legacy of graphic works carried out...

This research project consists in the development of the graphic interface of the online store ALU13. This brand is dedicated to the manufacture and trade of aluminum products for the exterior of the housing. It was intended to create an online store, in order to cut intermediaries in the commercialization of products, enhancing the contact between...

This article aims to study how Instructional Design (ID), when combined with the principles of User Experience (UX), can improve both the learning and experience of using a digital product. This matter is already being studied by an emerging field of educational technologies and user experience– Learning Experience Design (LXD). This new field inco...

The study presented in this research consists in the evaluation and re-novation of the online platform Reuma.pt, at the user interface (UI) and user experience (UX) level. The main objective is to design a solution that ensures efficient interaction of users, healthcare professionals, with this online platform. The fulfillment of this goal will hel...

This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communic...

This book addresses the importance of human factors in the design of artifacts and systems that serves contemporary individual and societal needs. It reports on cutting-edge, multidisciplinary design research and practices fostering creativity, interaction and co-creation, sustainability, digital development, mobility, as well as science and educat...

The craft trade in Portugal faces challenges that compromise its productive and economic sustainability and may result in the disappearance of millenary techniques, traditions, and industrial practices of high symbolic and historical value. The growing incompatibility of these traditional activities with digital technologies, the lack of resources,...

This paper aims to address the issue of creating a brand and the strategy for the implementation in the digital environment. This investigation aims to understand the evolution of design and its adaptation to the digital era, making it possible to substantiate the importance and the contribution of digital design in the graphic design field. As a c...

This article stems from the analysis of the life and work of the designer João Nunes developed out of an interview conducted at his home and studio in Serra de Arga, in January 2019. We aim to find cross points between his work and the social and political context of his personal and professional background and to what extent his experience as a de...

This paper analyses the context and circumstances under which the course of Design (Graphic Art) was introduced at the School of Fine Arts of Porto, consequently becoming the first higher education course in the field in Northern Portugal. In accordance, the paper outlines a set of pedagogic initiatives and academic experiences in the area of desig...

The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This bet on digital is not only in the sale of new cars, but also in the sale of semi-new and used cars. Aware of this new market trend, Lexus Po...

This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative str...

The present article focuses on the analysis of Communication Design education in Portugal, whose integration date in higher education points to a period of great social and political uncertainties. This study includes an analysis of the faculty, the teaching methods and the evolution of the course for over 40 years. The first course in Communicatio...

The work presented in this paper is part of the research project “Wisdom Transfer” (WT). The WT project stems from the evidence that there is insufficient inscription and use of individual knowledge and experience of ageing and retired art and design professors and researchers, in Portugal. In this project there is a great cultural approach from wh...

The study presented in this paper concerns the development of a digital platform that combines aspects of collaboration, e-learning, and archiving towards preserving traditional knowledge embedded in artisanal industries. The work forms a part of the project Anti-Amnesia which values design research as an agent for the regeneration and reinvention...

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, h...

This paper aims to demonstrate the importance that digital media can have in the support to the process of pregnancy, namely in the contribution for a more informed relationship between the pregnant woman and the healthcare professional. This research consists of the development of a mobile application of pre-natal care with the support of the Heal...

Digicom – 3rd International Conference on Digital Design and Communication is organized by the School of Design (ESD) of the Polytechnic Institute of Cávado and Ave (IPCA) and this was its third edition. Although Digicom is focused on Communication Design, it is our concern to promote an open, broad and plural discussion, aggregating different area...

The research presented in this article studies the change in MIT Media Lab’s graphic identity in both 2011 and 2014 — two moments that reflect the state of digital art then. The logo of 2011 is generative with 40 thousand permutations, a reflex of the artistic and technological image of the laboratory. The identity of 2014 aims to be timeless and e...

Digicom - International Conference on Digital Design and Communication is organized by the organized by the School of Design (ESD) of the Polytechnic Institute of Cávado and Ave (IPCA) and this was its second edition. Although Digicom is focused on Communication Design, it is our concern to promote an open, broad and plural discussion, aggregating...

A teoria dos usos e gratificações tem sido uma ferramenta essencial na investigação do uso que o receptor faz da informação recebida via media de massas e que gratificações tem, provenientes dessa experiência comunicacional. Com o crescente e facilitado acesso a dispositivos digitais, e dada a importância que a área da animação tem assumido no pano...

Nowadays, traditional, cinematic and computer graphics animation techniques are used together and mixed to create new "hybrid" visual forms (Manovich, 2006: 26) present in the most diverse contexts of new media - particularly in television, film and in videogames - contributing to the dissemination of a "digital visual culture" (Darlew, 2000). This...

Neste artigo é apresentado um caso de estudo exploratório sobre a nova identidade visual do Instituto Politécnico do Cávado e do Ave (IPCA). O IPCA é uma instituição de ensino superior público e uma das suas fortes apostas tem sido o Design, em particular com a criação daEscola Superior de Design (ESD), em 2015.A criação da ESD fez crescer a respon...

Abstract The research presented in this article studies the change in MIT Media Lab’s graphic identity in both 2011 and 2014 — two moments that reflect the state of digital art then. The logo of 2011 is generative with 40 thousand permutations, a reflex of the artistic and technological image of the laboratory. The identity of 2014 aims to be timel...