Nugroho Hardiyanto

• Politeknik Negeri Bandung

Purpose Augmented reality (AR) enables the integration of online and offline experiences in digital retail, particularly in the continuously growing fashion market. This study aims to analyse AR user loyalty in fashion applications by integrating the quality-satisfaction-loyalty model and the dual path value model. Design/methodology/approach This...

Culture is a part of life that regulates the norms and habits of society. Culture takes two forms: material culture and non-material culture. Through the Creative Economy Agency, the creative economy has been promoted as one of the new pillars of the Indonesian economy. This study aims to analyze the culture-based creative industry as an option for...

Purpose The purpose of this study is to investigate brand loyalty in halal fashion brands through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources and religiosity-loyalty model. Design/methodology/approach Data were gathered from 447 customers of halal fashion brands through a survey. The structural equation mo...

Culture is a part of life that regulates the norms and habits of society. Culture takes two forms: material culture and non-material culture. Through the Creative Economy Agency, the creative economy has been promoted as one of the new pillars of the Indonesian economy. This study aims to analyze the culture-based creative industry as an option for...

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs i...

Perkembangan dan Komunikasi Pemasaran Fesyen Muslim di Indonesia

FINANCIAL TECHNOLOGY IN THE NEW ERA: Cryptocurrenc

Makanan merupakan kebutuhan dasar yang harus dipenuhi oleh manusia. Selain kecukupan gizi yang ada dalam makanan yang dikonsumsi, hygiene dan sanitasi dalam pengolahan makanan juga harus menjadi perhatian khusus. Adanya mikroba yang bersifat parasit dapat muncul akibat pengolahan makanan tidak meperhatikan factor hygiene dan sanitasi. Kupat tahu kh...

This study aims to analyze how the perceived fear of COVID-19 will affect the adoption of mobile payment applications. The data were collected from 500 mobile payment applications users in Indonesia. The Structural Equation Model-Partial Least Square (PLS-SEM) was used to analyze the relationship between variables and test the hypotheses. According...

The pandemic has changed almost all of the ways people do their activities. One of the changes felt was a change in learning activities that were forced to be held online. For approximately 2 years the implementation of knowledge transfer is carried out remotely using certain applications with the support of existing technology and the internet. Tr...

Objective: This study aims to analyze the adoption of mobile business applications by culinary SMEs in Indonesia using the extended TAM (technology acceptance model). The extended TAM used in this study uses additional variables such as subjective norms, self-efficacy, and facilitating conditions, which the previous study used these variables in th...

Industrial development is an important factor in measuring a country's economic development. On the other hand, the development of several industries today has had a negative impact on other industries. This situation results in the unequal economic development of the people, where some parties get bigger profits and other parties are forced to pay...

The rapid development of online games makes online games very popular. This study aims to analyze the factors that make a person addicted to playing online games. This research analyses game features and social perspectives that influence online game addiction. Respondents in this study are online game players in Indonesia with 340 respondents. The...

UKM Serba Singkong Cirendeu (UKM SSC) yang terletak di Kampung Adat Cirendeu (KAC) secara aktif memproduksi dan menjual produk olahan singkong kepada para wisatawan yang berkunjung ke KAC. Saat ini, UKM SSC masih sangat mengandalkan penjualan offline dan promosi word of mouth untuk memasarkan produknya. Namun, cara ini dianggap kurang sesuai dengan...

Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja onli...

In a Muslim society, the issue of zakat has always been an interesting topic to be discussed. It is related to the fact that zakat from Muslim society has a huge potential. In Indonesia for instance, using the assumption of 1.7% of Indonesia GDP it reached 270 trillion Rupiah. This number is highly significant even though the management of zakat co...