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Norman Schaffer

Norman Schaffer
fortiss · Business Model & Service Engineering

Master of Science

About

9
Publications
4,023
Reads
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19
Citations

Publications

Publications (9)
Conference Paper
Full-text available
The COVID-19 pandemic imposes various challenges on societies as well as on organizations, especially in the medical sector. Organizational resilience is a central ability to strive through these challenges. Business model innovation can be a tool to build organizational resilience. Yet, it is unclear how business model innovation fosters organizat...
Conference Paper
Full-text available
Currently, platform-based business models are most successful regarding revenue growth and market shares. However, the stepwise evolution of organizations’ business models towards multi-sided platforms is not fully understood. Therefore, we conduct a longitudinal case study on the IT organization ServiceNow. Based on publicly available data, we bui...
Chapter
Full-text available
Emerging digital technologies enable the creation of new services and business models, leading to ecosystems’ continuous change. In the tourism industry, new digital-savvy players like Airbnb have entered and created entirely new market segments, while many existing players are challenged to redefine their business logic. However, the literature do...
Conference Paper
Full-text available
Software tools hold great promise to support the modeling, analyzing, and innovation of business models. Yet, both research and practice lack a clear overview of the requirements and design principles for developing such tools. To tackle this issue, we gather requirements and design principles for business model software tools based on a structured...
Conference Paper
Full-text available
Competition between digital platforms is harder compared to non-platform businesses. Fierce platform competition reduces digital platforms' chances of success. Research has identified many aspects of digital platforms and their surrounding ecosystem that influence the success of digital platforms. This research is comprehensive but not integrated....
Conference Paper
Full-text available
Innovative business models are crucial for a firm’s competitive success. When adapting a business model, it is key to understand existing interrelations between its components, as a change in a single component can lead to various changes in other components. Furthermore, the influence of external triggers on components is crucial to understand the...
Conference Paper
Full-text available
Software tools hold great promise to support the modeling, analyzing, and innovation of business models. Current tools only focus on the design of business models and do not incorporate the complexity of existing interdependencies between business model components. These tools merely allow simulating inherent dynamics within the models or different...
Conference Paper
Business models are vital to companies’ success; to stay competitive, companies continuously adapt and innovate their business model. The conceptualisation of business models has received much attention from prior research and the focus of research is shifting from a static perspective to a more dynamic perspective. This research is a comprehensive...

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Projects

Project (1)
Project
The project BayernCloud will show which elements and systems are essential for the long-term oriented development and operation of platform ecosystems. The basis of the project is a reference architecture, which will be developed for the digital platform ecosystem (DPE), as well as suitable governance structures and appropriate business and operating models. These research outcomes can be used in both research and practice as a foundation, which has been missing so far, in order to create and study platform ecosystems. Furthermore, the barriers to the use of cloud solutions for SMEs will be overcome with the BayernCloud. Obstacles addressed include security concerns, adaptability of cloud solutions, and independent certification. In addition, interoperability and portability will be ensured with respect to the platform independence of cloud service providers. see also: https://bayerncloud.fortiss.org/