Normah Mustaffa

Normah Mustaffa
Universiti Kebangsaan Malaysia | ukm · School of Media and Communication Studies (MENTION)

PhD (Cardiff)

About

69
Publications
136,447
Reads
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334
Citations
Citations since 2017
20 Research Items
245 Citations
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2017201820192020202120222023010203040
2017201820192020202120222023010203040
2017201820192020202120222023010203040
Additional affiliations
December 2012 - present
Universiti Kebangsaan Malaysia
Position
  • Professor (Associate)

Publications

Publications (69)
Article
Full-text available
Artikel ini menganalisis komponen kredibiliti berita dalam akhbar, televisyen dan atas talian (online). Kajian ini bertujuan mengkaji persepsi khalayak terhadap kredibiliti sistem penyampaian berita dalam media iaitu akhbar, televisyen dan internet. Kaedah survei terhadap 100 responden dijalankan di sekitar Lembah Kelang pada tahun 2009 untuk menil...
Article
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The popularity of social media has invited questions about how and why people use Facebook. With its ability to allow users to post or change their content, Facebook has emerged as the most pervasive and the most personal of the new media. It has generated questions about the factors that influence users to adopt or reject it and about the their le...
Article
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Facebook is a social networking web site that can be accessed freely by anybody. The number of Facebook users has increased recently and it is the most popular medium among social media users. The current function of Facebook is not only for social connection, but also as an important site for the advertising industry to globally advertise their bu...
Article
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The importance of media as image carriers has been discussed widely as their role has become more pronounced amidst controversies during the incidents of war and armed conflict. The media have the potential to portray individuals, groups of individuals or nations in a negative or positive light, or in whatever manner they wish. As Walter Lippmann (...
Article
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For the past decades, we have witnessed many wars through the mass media, both traditional and new media. We tend to view foreign wars with mixed feelings but what happens if the war is happening locally? The purpose of this research is to see what is the perception of Malaysians with regard to ‘war’ that happened locally. This research surveyed Ma...
Article
As a new form of social media, short videos have been deeply seated in Chinese life. In order to expand their influence, China's mainstream media also opened accounts on short video platforms, especially during the Covid-19 pandemic. They use short video platforms to report news, which play a key role in guiding public opinion and stabilising peopl...
Article
Kajian ini meneliti fungsi penentuan agenda dalam kalangan media di Malaysia dalam konteks isu politik di laman sosial semasa tempoh pra dan pasca Pilihan raya Umum ke-14 (PRU 14). Kajian ini menganalisis penonjolan atribut isu politik dan meneliti hubungan agenda antara media dalam konteks atribut isu politik di kalangan media arus perdana, media...
Article
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When a user passes away in today's digital world, they may have more than just physical assets or property; their footprint extends into cyberspace. This has resulted from the materialisation of digital communication tools like mobile phone as memobilia has transformed the device as a memory storage tool; where the growth of personal digital data a...
Article
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Sources play a vital role in the dissemination of information. This also applies to the Doktor Muda programme in schools. The members of the Doktor Muda club are responsible for conveying health information to their peers in school. Prior to this process, these students were trained by the advisor teachers based on the guidelines in the Doktor Muda...
Article
ABSTRAK Penggunaan telefon pintar telah melalui proses transformasi sebagai alat teknologi komunikasi kepada alat memori digital yang dikonseptualasi awal sebagai Memobilia. Penggunaan telefon pintar sebagai Memobilia dalam konteks pendigitalan data dan maklumat telah menyumbang kepada kebergantungan terhadap peranti ini. Telefon pintar dilihat seb...
Article
Family communication often becomes an important discourse in the discussion on family function as one of an entity in our society. Parents are the pillars in providing a good environment in the family. Communication among family members and siblings is also found affecting the decision-making process and clear communication between parents and chil...
Article
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Abstract: This systematic literature review study emphasized the Source Credibility (SC) in the dissemination of health information. The objective of this peer-to-peer review is to analyse the importance of SC in the dissemination of health information. Preferred Reporting Items for Systematic Reviews and Meta- Analysis (PRISMA) is used as the met...
Article
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The aim of the present paper is to address the use of source-credibility dimensions in delivering health information. The source credibility theory is used as the framework of the research theory. To meet credibility standards, four dimensions of source credibility were used to assess the resource requirements. These dimensions include trustworthin...
Conference Paper
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ABSTRAK-Dinamik merupakan salah satu dimensi yang dibincangkan dalam perkembangan teori kredibiliti sumber. Penggunaan dimensi ini dilihat merentasi pelbagai bidang termasuklah pemasaran, periklanan, politik, pendidikan dan kesihatan. Kajian ini dijalankan untuk menganalisis penggunaan dimensi dinamik dalam program promosi kesihatan sekolah yang di...
Article
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The focus of this research is to examine the communication techniques between parents and children in the context of parenting and giving advice (sharenting) for the prevention of children or adolescents' delinquency. The informants of this research were students, teachers, parents, and community leaders from two countries (Indonesia and Malaysia)....
Article
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Ideology dissemination via historical documentaries provide an advantage to the government in implementing national policies. The characteristics of documentary films which represent 'reality' allow varied interpretations to reach their target audiences. It is thus imperative that the audience's understanding and interpretation be parallel with the...
Article
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Visual plays an important role in giving a clear picture of what happened to the audience. Visual can be considered as a powerful communication tool to trigger high emotional response and can be remembered rather than words. The visual used in reporting a crisis story tries to help the audience understand what is happening. This article aims to ide...
Article
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ABSTRAK Filem dokumentari yang bersifat merepresentasikan 'realiti' merupakan salah satu medium media yang berkreadibiliti tinggi memberi laluan yang lebih mudah bagi golongan dominan dalam menyalurkan ideologi mereka kepada golongan khalayak sasarannya. Filem dokumentari memainkan peranan yang penting sebagai alat pemerintahan kolonial dan kawalan...
Article
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News plays an important role in disseminating information on the social, economic or political aspect, using the original concept at first. Now writing pattern has undergone a transformation. Globally, since the 1930s, changing patterns of news writing has long been accepted in western countries, especially news related to framing electoral politic...
Article
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The development of advanced communication technologies emerged from the fourth industrial revolution has forced print media such as newspapers to evolve and adapt in the new digital media environment. The rise of online journalism for example, has radically impacted journalism profession in Malaysia particularly on how news is made. A fully digitiz...
Article
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Culture is part of human development which evolves with civilization from ancient times to today’s digital era. Animation contributes to the cultural industry through signs and symbols and is captured from people’s different lifestyle and various grounds including religion, belief systems, politics, tradition, language, tools, costumes, buildings a...
Article
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ABSTRAK Kajian ini membincangkan mengenai corak penulisan wartawan dari sudut penyampaian maklumat terutamanya dalam berita pilihan raya kecil. Perbincangan dibahagikan mengikut persoalan kajian yang timbul hasil daripada kajian lalu seperti adakah corak penulisan mengalami transformasi kepada interpretif dan adakah elemen penulisan interpretif (me...
Article
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In journalism, a source plays an important role in any news. Journalists depend on sources in the processing of their news to be conveyed to the audience. Authoritative sources may include government officials, media practitioners, public elites, scientists, doctors, lawyers, professionals or experts. The sources for political news are categoricall...
Article
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Abstrak Kajian ini dilakukan untuk mengetahui tahap objektiviti berita akhbar di Sulawesi Selatan dalam menyampaikan berita mengenai permasalahan tenaga kerja Indonesia (TKI) di Malaysia. Kajian berhasrat untuk melihat apakah imej yang dibentuk oleh masyarakat Sulawesi selatan, samada positif atau negative terhadap majikan tenaga kerja Indonesia di...
Article
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Abstrak Dalam dunia kewartawanan, sumber memainkan peranan penting dalam sesuatu berita. Wartawan bergantung kepada sumber dalam pengolahan berita mereka untuk disampaikan kepada khalayak. Sumber dibahagikan kepada beberapa kategori antaranya pegawai kerajaan, pengamal industri media, golongan elit awam, para saintis, doktor, peguam, profesional at...
Article
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Since the advent of the Internet, political information is now at the fingertips of every Malaysian, especially those living in the urban areas and having access to the Internet. One does not need to have the traditional media such as radio, television or Newspaper to understand what is happening in political set up in Malaysia these days. This is...
Article
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Sumber dalam dunia kewartawanan memainkan peranan penting dalam sesuatu berita. Hal ini kerana wartawan bergantung kepada sumber dalam berita mereka semasa menyampaikan informasi kepada khalayak. Terdapat pelbagai kategori sumber dalam berita jika dilihat secara keseluruhan. Kategori sumber-sumber ini termasuklah pegawai kerajaan, pegawai industri,...
Article
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This study was undertaken to address the validity of news from South Sulawesi newspapers in reporting the issues of Indonesian labors (TKI) in Malaysia. The purpose is to ensure the objectivity of news read by the public to prevent the formation of negative perceptions of Makassar people towards Malaysians. According to Westershal theory, the objec...
Article
Full-text available
In journalism, a source plays an important role in any news. Journalists depend on sources in the processing of their news to be conveyed to the audience. Authoritative sources may include government officials, media practitioners, public elites, scientists, doctors, lawyers, professionals or experts. The sources for political news are categoricall...
Article
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The Advertising Expenditures or (ADEX) revenue is a major contributor for the survival of magazine publishing. In the recent report by the Magazine Publisher Association (MPA 2014) shows a total of RM207.8 million ADEX was successfully secured by the local publishing company. From the total amount, RM120.9 million was dominated by English-language...
Article
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The year 2010 has seen the rise of West Asia with the Arab Spring phenomena. The event has triggered the solidarity of at least 8 countries in the region of the Middle East and North Africa (MENA) and has seen the ousting of Hosni Mubarak's regime. Malaysia is emotionally attached to Egypt through religion, economy and education which has led Malay...
Article
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Malaysia is undergoing tremendous development programs towards a developed nation. ICT initiative is one of the strategies to facilitate the implementation of economic, social and cultural development in the society. The embrace (adoption) of ICT among the people depends on many factors which facilitate or inhibit the use of ICT. The purpose of thi...
Article
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Abstrak Kemerosotan jualan akhbar bercetak yang berlaku sejak tahun 2013 telah membangkitkan persoalan tentang hala tuju industri penerbitan akhbar negara ini. Akhbar New Straits Times mencatatkan purata kejatuhan terbesar sebanyak 32.4 peratus kepada 37,885 naskhah sehari, diikuti dengan Harian Metro sebanyak 25 peratus kepada 342,689 naskhah. Wal...
Article
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Sales depreciation of printed newspaper since 2013 has brought questions on the direction of the nation’s publishing industry. News Straits Times is noted to have dropped down to an average of 32.4 percent that is 37,885 per day, followed by Harian Metro, 25 percent to 342,689. However, Audit Bureau of Circulation Malaysia 2014 (ABC Malaysia 2014)...
Article
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Mass media have always been constructing reality. Each media constructs different versions of reality which plays according to the tune of the media owners. With the rise of the new media, the reading public now has a different source of information about the existing realities. This study analyzes the different agendas of the new and traditional m...
Article
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The Internet is considered a huge development in human civilization. It is literally considered as a practical key or essential to human development and social advancement causing massive innovation in the world. Over the years, the advent of new media has permeated most aspects of our lives, especially that of the young generation. It is against t...
Article
This article discusses the forms of participatory communication of ulama on the national development of South Sulawesi province, Indonesia. This research intends is to look at the true picture of the position of ulama in the national development of the province. The aim of the national development is to elevate the life of their society physically...
Article
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The dawn of the internet has brought about many implications to the already existing media and the way we communicate to one another and do things. Several scholars have conducted studies to understand the factors responsible for technology acceptance. The Technology Acceptance Model (TAM) is one of the much referred models for technology acceptanc...
Article
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Abstrak Facebook bukan sahaja menghubungkan individu atau komuniti, malah ia juga bertindak sebagai laman penting bagi industri pengiklanan untuk menjalankan urusan perniagaan secara global. Kajian ini melihat sejauhmanakah faktor-faktor kepuasan keperluan kognitif, kepuasan keperluan afektif, kepuasan keperluan peribadi integratif serta kepuasan k...
Article
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The dilemma between war and peace has often created continuous debates among many people even though their countries are not involved in the act of war. What they see on television or read on the Internet and in the newspapers are enough to incite emotions and feelings. Some took to the streets and joined street demonstrators who demonstrate agains...
Article
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The year was 1917, in a crowded cinema in Penang, Malaysia. A policeman stood silently in the aisle, scrutinizing the movie on screen while glancing at the raucous audience. He is the Censor, the person authorized on behalf of the Commissioner of Police, to approve or otherwise, the exhibition of cinematographic films to the public. This paper trac...
Article
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This study researches an experiential and narration-oriented of historiography of an event in Malaysia, the Malayan Union 1946. The Malayan Union was introduced by the British just immediately after the end of the Second World War, the ending of Japanese Occupation in Malaya. In October, 1945, the British announced a bold decision to end their indi...
Article
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The diversity of audio visual technology has its own effect to audience to obtain message through formal and informal education. Arguably, having acquired such ability, an individual will be able to absorb various media messages. This research seeks to redefine model of audience evolution that proposed by The Donald McGannon Communication Research...
Article
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Abstrak Kebergantungan remaja terhadap Internet amat ketara kerana sifat Internet itu sendiri yang memerlukan penglibatan aktif pengguna. Ini menggambarkan bahawa penggunaan Internet adalah bertujuan dan mempunyai matlamat tertentu. Fenomena ini mewujudkan satu hubungan antara pengguna dengan Internet dan secara tidak langsung akan mempengaruhi akt...
Article
Full-text available
The year was 1917, in a crowded cinema in Penang, Malaysia. A policeman stood silently in the aisle, scrutinizing the movie on screen while glancing at the raucous audience. He is the Censor, the person authorized on behalf of the Commissioner of Police, to approve or otherwise, the exhibition of cinematographic films to the public. This paper trac...
Article
Full-text available
New media or social media in the globalised world progress along with new technology, facilitating the acquirement of new and prompt information. Technological advances provide more control over the media and the means to acquire information from the media. Both social and global media play a crucial role in times of conflict and crisis to construc...
Article
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This article discusses the elements of behavioral control in facilitating the intention of an execution of a particular action. There are two elements to be focused namely self efficacy and facilitating condition. To identify the extent to which behavioral control and the two elements influence one's actions, a survey of 232 respondents was conduct...
Article
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Not many people realize that the mass media carry two significant values in their content. One is the value of arts that very much represents the subjective thoughts; and the other is the value of science, which emphasizes precision, accuracy and accountability. Both values reside in the content of the mass media that very much become a precursor a...
Article
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Freedom of photography will be discussed in line with ethics, rules and regulations. This research will elaborate the freedom of photography (mainly) focused on freedom of the press that is present in Malaysian scenario. The research will determine two aspects of Freedom of Photography based on Press Freedom. The two aspects are rules and regulatio...
Article
Full-text available
New media or social media in the globalised world progress along with new technology, facilitating the acquirement of new and prompt information. Technological advances provide more control over the media and the means to acquire information from the media. Both social and global media play a crucial role in times of conflict and crisis to construc...
Article
Full-text available
The design of visual communication language is a communication concept that emerges from creative minds. It is applied in various visual communication language endorsed through the elements of graphic design comprising pictures, letters, colours, compositions and design layout. All these are done to send messages through visual, audio and audiovisu...
Article
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ABSTRAK Kajian ini bertujuan untuk mengenal pasti pencarian maklumat pendermaan organ dan tisu dalam kalangan pengikrar penderma organ. Pengumpulan data dibuat dengan menggunakan borang soal selidik yang diisi sendiri oleh responden. Kajian ini telah melibatkan seramai 245 orang responden yang terdiri daripada mereka yang telah mendaftar sebagai pe...
Article
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The advent of new media has posed a challenge to conventional media. Their effect, for example, is felt on the circulation of print newspapers, especially in the USA. However in Malaysia, the effect of the new media on conventional media is still manageable. Malaysian newspapers still attract advertising dollars even with the presence of online new...
Article
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Advances in information technology are able to create avenues to communicate about environmental catastrophes. Mass media development over the years allows dissemination of information to mass audiences quickly and effectively, transcending international and national borders. Although there are now many high-tech means of communication, the devasta...
Article
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This paper discusses the present position of the Film Censorship Board (LPF), in the onslaught of globalization as it strives to interpret and meet the government's transformation program on the one hand, while urged in a different direction by the will and the voice of the people on the other. To continue moving forward, the LPF should be looking...
Article
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Research on how people read news stories has shown that readers chose to read and access news stories associated with pictures that contained an element of attraction. Researchers have found that the emotional elements within the picture could also play a role. It is unclear how neutral human interest pictures influence readers to access news stori...
Article
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It is said that gender advertising has caused construction of gender ideals in our society. It forms what are the acceptable and non acceptable temperaments, abilities, skills, activities and behaviors of both genders. Gender advertising has also helped form a tool in advertising, namely gender targeting. This research focuses on the relevance use...

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Project (1)
Project
Mengenalpasti corak komunikasi kekeluargaan belia muslim dalam era revolusi 4.0