Norliza Aminudin

Norliza Aminudin
Universiti Teknologi MARA | UiTM · Faculty of Hotel and Tourism Management

International Relations

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84
Publications
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249
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Publications

Publications (84)
Article
Full-text available
Customer satisfaction is a significant segment in the tourism and hospitality sector which resulted in increased attention to studies being conducted in all pillars of tourism including in the accommodation sector. This study aims to present the state of academic research in customer satisfaction attributes in the Malaysian hotel during the pre-Cov...
Chapter
This study investigates the behavioural intentions of Destination Management Organisation (DMO) managers towards undertaking crisis planning. The study takes an explorative approach to identify several challenges in crisis planning and destination management. A literature review was conducted along with interviews with professionals in the travel i...
Article
Full-text available
UNESCO World Heritage Sites (WHS) has the ability to attract diverse domestic and international tourists' visitation. Malaysia being blessed with four WHSs unfortunately faces a decline in tourist arrivals in one of them, which is the Archaeological Heritage of the Lenggong Valley (AHLV). In combating the issue, a volunsharing program was proposed...
Conference Paper
Full-text available
The study attempted to establish an understanding of Islamic hotel concept through the Mudzakarrah (discussion/convocation) of Islamic scholars (Ulama'). Qualitative research methodology had been chosen to gain a comprehensive understanding by interviewing five Sunni Muslim jurisprudence Islamic scholars. This research concludes that there are impo...
Article
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Purpose This study is one of the first to address the types of tourism in contemporary standing in relation to the travel chronicle of Prophet Muhammad (PBUH). Consequently, this paper aims to identify the similarities between contemporary types of tourism and the premodern travelogue of Muhammad. Not many studies have been conducted relating to I...
Chapter
Full-text available
Tourism is traditionally closely linked to religion, which has acted as a powerful motive for travel from the time of early pilgrimages to contemporary journeys to sacred places for worship purposes (Henderson in Tourism Manag 24:447–456, 2003; Bhuiyan et al. in Aust J Basic Appl Sci 5:1333–1340, 2011). However, there are also some scopes for misun...
Article
Despite the importance of family tourism and the increasing popularity of adventure tourism, research combining both is very much lacking, especially regarding whitewater rafting. The purpose of this study is to investigate complex travelling units which involve family members’ motives in a new empirical context of whitewater rafting. Additionally,...
Article
Full-text available
Beach cleaning program usually been conducted by a group of student in order to create awareness among them on the importance of beach and marine habitat conservation. The social media is being used as a platform in promoting the campaign or program via the account user posting the activity and comment on it. Generation Y and Z are famous with the...
Article
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The tourism industry is one of the most important industries to help a country in improving its economy. With the arrival of every foreign tourist, a country's total receipts will simultaneously increase due to a tourist's needs and want which are translated through the spreading of various economic activities. Among favorite economic activities du...
Article
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This study explores the importance, benefits and challenges of distinctive products and services by utilizing the existing natural resources. It was conducted using a qualitative approach with 2 selected homestay villages. 20 homestay providers and 5 visitors were interviewed. Results indicate that majority of the homestay providers and visitors ar...
Article
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Malaysia has produced thousands of university graduates since the introduction of various institutions of higher education providers. Realizing the importance of equipping graduates with specific skills required by the industry, this study aims to examine the relationship between graduate attributes, the outcome of volunteering and graduate employa...
Article
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The purpose of the study is to explore one of the ancillary services in tourism namely high-end vehicles and limousine service and identify its current supply, benefits, potential and challenges from the supply perspective. As the study on the topic is relatively new and intended to understand the experience of the service providers in Malaysia set...
Article
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Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food has been influenced by the other cultures based on the geographical elements where the region is related to other strong cultural r...
Chapter
People have various motives in participating as volunteers in special events. In fact, motivation theories of pull and push factors have been the common dimension in identifying motivation among volunteers toward satisfaction. Nevertheless, a limited number of studies have investigated the influence of demographics (age and gender) on motivation an...
Article
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The spread of social and financial advancement in business environment of developing countries has instigated various expansion approaches, ranging from industry agglomeration to industry clusters, which refers to groups of interrelated firms located in a defined geographical area. Firms or companies that participate in cluster developments benefit...
Conference Paper
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Pictures have become one of the most evolving tool in marketing destinations. Using pictures in destination marketing is important as " word-of-picture " (WOP) speaks very loudly in influencing tourists to travel. However, pictures of distant destinations are still lacking and not widely shown, which leads to only few tourist arrivals to distant de...
Article
Full-text available
The homestay program is regarded as a community-based tourism product by many nations. Despite the enormous growth of the homestay program in Malaysia, the industry faces numerous new challenges. A moderate level of service quality was one of the main factors contributing to their poor performance. A descriptive research design using a quantitative...
Article
Full-text available
Responsible tourism practice (RTP) has become the most popular concept and principle for modern tourism development. RTP promotes the protection and conservation of the natural environment, local cultures and contributes towards a better quality of life (QoL). This paper endeavors to discover the Langkawi Island communities’ perceptions of RTP and...
Poster
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Vacationing presently has become part of necessity rather than complementary in one’s life. Rapid advancement of technology, development in community socio-economic status and the increment in knowledge and awareness of one self about seeking new experience and information about holiday destinations have enable people to vacationing more frequent....
Chapter
Malaysia covers an area of about 330,803 square kilometres with an estimated population of 29.7 million, the most multi-ethnic and multi-religious country in South East Asia. Among the Malaysian populations, 67% are Bumiputeras (Malays and indigenous people), 26% Chinese, 8% Indians, and 1% other ethnic groups. In the country's effort to become a p...
Chapter
Full-text available
Like other types of attraction and tourist destination worldwide, the homestay tourism also definitely will reach its peak of development and stagnation level. Nonetheless, what worries is that it reaches that level prematurely due to problem faced by the supplier—in this case, the unavailability of successor to pursue the legacy of this community-...
Article
Full-text available
The objective of this study is to offer an integrated approach to understanding the pull-factors that influence hikers to hike certain mountains and the causal relations among the assessment of pull-factors, overall satisfaction, and revisit intentions. A research model was proposed in which three hypotheses were developed. Data were collected from...
Conference Paper
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National Park Sustainability (NPSus) is an important construct in the context of national parks which will lead tourism industry to move towards sustainable national parks. Although previous studies examined the tourist behavioral intention through deployment of sustainability principles or destination sustainability, there is a lack of research on...
Conference Paper
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National Park Mobile Apps(NPMA) is an interesting construct which might open new paradigm in tourism research in context of national parks. Although previous research investigated tourist behavioral intention in national parks, the effect of NPMA on National Park Behavioral Intention (NPBI) of tourists from developed countries in still lacking in l...
Poster
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Zero To Hero is an idea and concept to give individual an insight view on the journey of getting the relevant qualification and working exposure of the career chosen. Concurrently it gives other stakeholders such as parents to experience the academic journey of their loved ones.
Chapter
Rural regions are experiencing fundamental challenges to their ways of life and social fabric, as traditional land-based occupations are in decline and younger and better-educated rural residents migrate to cities for greater work, social and cultural opportunities. Rural tourism offers a possible solution to the problems associated with lost econo...
Conference Paper
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This article explores the relationship between destination marketing and destination loyalty in Kinabalu National Park by measuring the importance of destination attractiveness, perceived service quality, and tourist satisfaction. Tourists are known to visit a destination that they feel and believe has the ability (hence attractiveness) to provide...
Conference Paper
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This article explores the relationship between destination attractiveness, sustainable tourism and government regulations in affecting international tourists' behavioural intention by measuring the tourism destination attractiveness, sustainable tourism and level of tourists' awareness. The guiding principle of this study is that the international...
Conference Paper
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The current study proposed to explore how health care attractions, together with tourism attractions could influence medical tourists in choosing a destination as their future medical and tourism destination choice. This study conceptualized future destination choice refers to the revisit intention and the intention to spread the positive word-of-m...
Conference Paper
Full-text available
The homestay program is regarded as a community-based tourism product by many nations. Despite the enormous growth of the homestay program in Malaysia, the industry faces numerous new challenges. A moderate level of service quality was one of the main factors contributing to their poor performance. A descriptive research design using a quantitative...
Article
Ecotourism is developing globally with the intention to improve sustainability. Yet, research on ecotourism that concentrates on young traveller is still scarce. This study was conducted in order to recognize the factors that restrained the purchase decision of young travellers towards ecotourism products as well as their implications. A sample of...
Conference Paper
Full-text available
Abstract: The uniqueness of the indigenous people’s culture has been worldwide endorsed as a significant tourist attraction. Their cultural dimensions such as music and dance, handicrafts, language and gastronomy have been tourism-pulling factors. The involvement of tourism is thus an interference to the community’s life, which could be positive an...
Article
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The purpose of this study is to classify the determinants of Malaysian tourist intentions for outbound travels, paying exceptional attention on the motivations aspect. The importance of outbound market has drawn the scholars’ interests in understanding tourists’ motivation to travel overseas. The success of destinations marketing should be supporte...
Conference Paper
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This article explores the relationship between sustainable tourism awareness and environmental sustainability among domestic tourists in developing countries by measuring the depth understanding of sustainable tourism and level of tourists' awareness. The guiding principle of this study is that the tourist's behavioural intentions depend on the ava...
Article
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Some destinations received negative perceptions regarding their safety due to remote sightings of crime that later were reported by media, whether local or international. Negative issues are later being picked up by bloggers and became viral. It gets worse when travel warnings and alerts are being issued by respective country of origin foreign affa...
Poster
The purpose of this innovative conceptual project is to offer a new way of experiencing nature based tourism in Mount Ophir (Gunung Ledang). The Ledang Sustainable Trail Development (LSTD) is the first in Malaysia, a new trail route through the picturesque landscape of the mystical Gunung Ledang. It is made up of a network of existing nature trails...
Poster
Full-text available
The purpose of this innovative conceptual project is to offer a new way of experiencing nature based tourism in Mount Ophir (Gunung Ledang). The Ledang Sustainable Trail Development (LSTD) is the first in Malaysia, a new trail route through the picturesque landscape of the mystical Gunung Ledang. It is made up of a network of existing nature trails...
Poster
Full-text available
ThisprojectdevelopsanidiosyncraticidentityforthemanyhomestaysinMalaysiabyutilizingtheexistinglocalnaturalresources.Theaimistoinnovatevalue-addedorganic-basedproductsthatcouldincreasethehomestayprovidersincomefromtourismactivities.Thecommercializedproductscangenerateadditionalincometotheproviders.
Chapter
Shopping is acknowledged as an enjoyable activity where most countries are applying the concept of shopping “festivals”, “carnivals” and “seasons”. Youth shoppers, those aged between 18 to 30 years old are one of the potential segments that should not be overlooked. They are now being recognized as a meaningful market segment as they have high spen...
Conference Paper
Full-text available
This article explores the relationship of generic and specific features of tourism destination with tourists' behavioural intentions by measuring the importance of generic and specific features of tourism destination. Generic and specific features are conceptualized as attributes of destination attractiveness which are both important to tourists. T...
Conference Paper
Full-text available
Like other types of attraction and tourist destination worldwide, the homestay tourism will definitely reach its peak of development and stagnation level. Nonetheless, there is fear that it may reach that level prematurely due to problem faced by the supplier-the unavailability of a successor to pursue the legacy of this community-based tourism. Th...
Conference Paper
Full-text available
The success or failure of a tourism destination depends on being able to provide safe and secure environment for visitors. Women were more fearful of crime either as a result of perceived vulnerability compounded by sexual risk or by differences in acknowledging fear. In this study, 99 percent of respondents perceived that walking around in Kuala L...
Book
Full-text available
Community-based tourism is well known for its novelty in diversifying the economy, alleviating poverty, and improving life-quality of the community. Push factors for community-based tourism usually comes from government support and coordination and cooperation among the community itself. Although the financial reward is not that great, this supplem...
Conference Paper
Full-text available
The main purpose of this study is to test whether a state's attractiveness as a host country for long-term tourism is affected when there is one-off incident of safety. The study is based on previously confirmed dimensions of country attractiveness as a host to cross-border second home from the perspective of potential second homers, using the cons...
Conference Paper
Full-text available
Retail industry has been recognized as one of the industries that contributed to the rapid expansion of economic in Malaysia. As shopping malls is one of the sectors of the retail industry, it has played a prominent role in making Kuala Lumpur as the second shopper paradise in Asia Pacific. The number of visitors has grown each year and in order to...
Conference Paper
Full-text available
Website is one of the main promotional items in marketing for most of tourism products. In fact, governments all over the world use website as one of their marketing tools. To develop one that represents a national tourism product would not only be costly, nonetheless its effectiveness as compared to other non-official website remains to be investi...
Conference Paper
Full-text available
The scale of sports tourism events are getting big and bigger in sub-urban area whereby the events are encroaching deeper into the lives of the host community. Previous researchers on impacts of sports tourism events were carried out on urban communities, rather than sub-urban communities. Therefore, this conceptual paper seeks to investigate wheth...
Conference Paper
Full-text available
Shopping is acknowledged as an enjoyable activity where most countries are applying the concept of shopping "festivals" , "carnivals" and "seasons". Youth shoppers, those aged between 18 to 30 years old are one of the potential segments that should not be overlooked. They are now being recognized as a meaningful market segment as they have high spe...
Poster
Full-text available
Homestay can be a very rewarding experience that provides benefits that last a lifetime. To maximize the experience, one must keep an open mind and be willing to experience many new things (Andrea Grant, 2011). When choosing a place to live, international students may choose a homestay, dormitory, apartment or placement with family members or frien...
Poster
Full-text available
Giant Fresh Water Prawn Ecolodge (GFWPE) plays a big part in boosting Giant Fresh Water Prawn production and in meeting rising demand for seafood products. This Ecolodge will be built with minimum impact to the area and with very careful planning in terms of water supply, wastewater treatment and electricity usage. These efforts are established in...
Poster
Full-text available
Giant Fresh Water Prawn Ecolodge (GFWPE) plays a big part in boosting Giant Fresh Water Prawn production and in meeting rising demand for seafood products. This Ecolodge will be built with minimum impact to the area and with very careful planning in terms of water supply, wastewater treatment and electricity usage. These efforts are established in...
Poster
Full-text available
Have you ever wonder how homestay village stands up against others? What actually makes an attractive eco-homestay? The Homestay Eco-Experience Index (HE-EI) is one way to find out. This is the question that the construction of HE-EI has sought to answer. Interestingly, this concern has been a very recent development following the emergence of rapi...
Poster
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The famous myth, Raja Bersiong, was turned into a film in the 60’s, and has become a film that has captures the attention of many and remained in their heart. It is a legend that is being passed from one generation to the next. To date, the palace of Kota Raja Bersiong, which has significant architecture and heritage value, is abandoned and unappre...
Poster
Full-text available
The Location Riskiness Index (LRI) indicates a location’s score based on its riskiness level. It is a product of input from 393 expatriates living in Malaysia. A research shows that other than country attractiveness which attract foreigners to settle in Malaysia under the Malaysia My Second Home (MM2H) programme, country riskiness acts as a moderat...
Article
Full-text available
A conceptual framework is proposed to examine perceived structural constraints of elephant conservation centre and its' effects on participation in visiting activity. A brief discussion on elephant conservation effort is discussed in the earlier part of this paper. The paper then examines some attributes to perceive structural constraints with some...
Conference Paper
Full-text available
This paper presents the development of food festival which influences the image of the tourism destination in Malaysia. A brief discussion on food festival and food tourism is discussed in the earlier part of this paper. The paper then examines the factors of food festival that affect the image of the destination and the loyalty of tourists. The un...
Poster
Full-text available
The Location Riskiness Index (LRI) indicates a location’s score based on its riskiness level. It is a product of input from 393 expatriates living in Malaysia. A research shows that other than country attractiveness which attract foreigners to settle in Malaysia under the Malaysia My Second Home (MM2H) programme, country riskiness acts as a moderat...
Poster
Full-text available
Purpose of the conceptual study is to transforming the abandoned tragic to commercialized dark tourism destination in Malaysia which in this case is interactive Highland Tower Memorial Museum. ‘Hauntedutainment’ term or concept was proposed to create brand image and dark tourism identity in Malaysia. Secondary data was collected from various resour...
Article
Full-text available
The main purpose of this paper is to establish the dimensions of country attractiveness for long-term tourism. A country's attractiveness is studied from the perspective of wanting to have a cross-border second home (CBSH) in the host country by the current working experiences, that is, their behavioural intentions. Based on the set of seventeen cr...
Conference Paper
Full-text available
This paper examines the factors that associate with safety performance of young kitchen staff aged between 16 to 34 years old at fast food restaurants and also to determine what are the elements that are most likely to cause accidents or injuries in the kitchen area. Questionnaires will be distributed to young kitchen staffs in the fast food restau...
Conference Paper
Full-text available
The main purpose of this paper is to establish the importance and ranked the dimension climate and nature in long-term tourism. The dimension is studied in long-term tourism from the perspective of wanting to have a cross-border second home (CBSH) in a host country, Malaysia. Previous studies show that climate is a pulling factor in having a CBSH,...
Chapter
Full-text available
While country attractiveness has always been referred to factors that are pulling factors that are pulling second homers, country riskiness is more often than not, being ignored in cross-border second homes discussion. Thus, it is an eye opener as it explores cross-border second homes phenomenon from a perspective that is hardly being indulged int...
Conference Paper
Full-text available
The main purpose of this paper is to establish the dimensions of country attractiveness for long-term tourism. The country's attractiveness is studied from the perspective of wanting to have a cross-border in the host country by the current working expatriates, their behavioural intentions. Base on the set of seventeen criteria of "touristic attrac...
Article
Full-text available
The purpose of this paper is to test proposed CBSH B1 Model in explaining the role of country riskiness in behavioural intentions towards having a CBSH in the path of 'country attarctiveness - overall satisfaction - behavioural intentions'. The two constructs country attractiveness and country riskiness, and satisfaction, have been tested separatel...
Conference Paper
Full-text available
Homestay is defined as "where tourists stay with the hosts' family and experience the everyday way of life of the family in both direct and indirect manner". This paper highlights homestay tourism abroad and at home. The findings of a preliminary case study in Selangor is incorporated into this paper to show the perception of homestay and the needs...
Conference Paper
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Tourism industry is very fragile, and due to various incidents such as September 11, the Bali bombing, US-Iraq war, terrorist attacks and the outbreak of SARS, the industry has been affected very badly. As a result of the above incidents, there is an increase in joint marketing efforts, collaboration and alliances between the National Tourist Organ...

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