Norizan Mohd Kassim

• Phd
• Professor (Full) at KIMEP University

Purpose: The purpose of this study is to determine whether innovation and entrepreneurship activities are being adopted by higher education institutions (HEIs) in developing countries and specifically in Oman. It aims to explore the entrepreneurial ecosystem at HEIs and understand the support and challenges facing those institutions in order to pro...

This study examines the relationships between quality, innovation, competitiveness, and financial performance of firms. Data were obtained from a questionnaire survey involving 223 Saudi companies and were analyzed using Structural Equation Modeling (SEM). The results indicate that innovation positively influences quality and the latter has a signi...

Purpose Commercial banks are the catalysts for meeting the financing needs of small and medium enterprises (SMEs). However, not all commercial banks are equally attractive to SMEs because of differences in banking services’ key attributes. Moreover, customers’ preferences vary between Islamic and conventional banks. This paper aims to identify fact...

Despite the many studies on entrepreneurship education programs to date, their findings have mainly reported on the changes in attitudes and intentions toward entrepreneurship without answering the questions of what precisely caused these changes. Little has been written and elaborated on the specific effects of entrepre-neurship education componen...

The Sultanate of Oman GEM team was established in May 2019 under the University of Nizwa Entrepreneurship Centre (UoNEC), which is supported by the College of Economics, Management, and Information Systems (CEMIS). This project is in collaboration with the SMEs Development Authority in Oman, as it is the main key partnership. The Oman GEM team has...

Oman GEM Report - Arabic Copy 2021-2022

Introduction: Despite evidence that that the coronavirus disease 2019 (COVID-19) in general poses unprecedented risks, it is unclear to what extent these consequences have affected the mental health of the general population. This study aims to evaluate the psychological impact of the COVID-19 pandemic on the general population in Oman and to assoc...

Purpose Trust within hawala networks (HN) (a type of deeply embedded informal value transfer network) has been associated with minimal bureaucracy, relationship versatility and low operational costs. In the absence of formal governance structures, HN business relationships largely depend on trust as a control mechanism that brings operational effic...

Oman Global Entrepreneurship Monitor National Report 2021-2022

Purpose Promoting and supporting entrepreneurship is a critical pillar of Oman’s vision 2040. The need to understand to what extent the effectiveness of public funds given to micro and small enterprises in Oman as well as to understand the characteristics of the funds that can drive the impact of such government financial support programs on those...

Introduction: Despite evidence that that the coronavirus disease 2019 (COVID-19) in general poses unprecedented risks, it is unclear to what extent these consequences have affected the mental health of the general population. This study aims to evaluate the psychological impact of the COVID-19 pandemic on the general population in Oman and to assoc...

Purpose This study aims to focus on how informal value transfer networks, Hawala business in particular, used social exchanges in their business dealings. More specifically, the conducted research looked into how social exchange theory was used in Hawala business relationship initiation and management. Design/methodology/approach Twenty-one depth...

Supporting entrepreneurship and innovation has always been the important to the Sultanate of Oman’s future. This research will shed light on the effectiveness of entrepreneurship education on the development of entrepreneurial activities in Oman. Large number of studies have concerned about entrepreneurship education, and entrepreneurial intention,...

Noticing the recent development in internet banking in different parts of the world has resulted in increasing online transactions without visiting the bank. Thus, this study investigates the importance of antecedents of e-loyalty—shared value, information quality, system quality, service quality, trust, attraction, and satisfaction— in using e-ban...

SMEs is consider as an important component of economic development, create job opportunities, and bring innovation and social welfare. Empirical evidence shows that SMEs plays a major role in creating employment in developed countries. In developing countries there are mixed results-- there is no direct relation between entrepreneurship and employm...

The cosmetic industry in emerging economies such as Malaysia shows vast growth. However, fierce competition has forced domestic cosmetic brands to be more competitive. Brand loyalty is one of the key aspects of management to retain the competitive advantages of the market. Thus, this research would like to investigate the factors that led to the br...

Purpose The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships between the various reasons for purchasing those products: social status insecurity, status consumption and value consciousness....

Self‐perceived cognitive factors are the vital components in the early stage of entrepreneurship development activities. This paper examines the effect of self‐perceived cognitive factors on entrepreneurship development activities in Oman by using the Oman Global Entrepreneurship Monitor survey data collected in 2019. Using the ordered logit regres...

Purpose This paper examined the deterministic and moderating impacts of skill on the behavioural (benevolence) and cognitive (credibility) dimensions of trust within small-to-medium-sized enterprises (SMEs) upstream (i.e. supplier-to-customer) relationships. A theoretically grounded research model was developed that comprised of three cognitive and...

This study aims to obtain a better understanding of the extent to which service quality is delivered within the airline's industry drawing from the passengers’ levels of expectation and service performance. A survey of 200 Omani passengers was collect and a test of the common bias method is conducted and demonstrated evenly distributed bias among t...

Purpose The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers’ Domains of Living (DoL). DoL were broken down into being, belonging and becoming domains. Relationship between the DoL and luxury consumption behavior (LCB) was analyzed as well. Being domain incl...

Purpose The purpose of this paper is to address the gap in the literature by extending the service profit chain (SPC) model and testing the validity of the proposed model in high-contact service contexts rather than by testing the key elements of the SPC in regard to a single business. Design/methodology/approach The study uses the exploratory fac...

This study investigated the cognitive factors (such as social norms, attitudes, and perceived behaviors) and other factors (such as risk taking, innovation, and perceived risk) that led to entrepreneurial intention amongst university students in Malaysia and Saudi Arabia. Data were collected via a questionnaire survey involving 416 students in thes...

This study examines factors that affect attitude and intention to buy counterfeit or fake branded luxury products in seeking social status among 303 Saudi consumers. Data were conveniently collected via a questionnaire survey in Jeddah, Saudi Arabia, and were analysed using descriptive statistics, hierarchical multiple regression and structural equ...

This study examines factors that affect attitude and intention to buy counterfeit or fake branded luxury products in seeking social status among 303 Saudi consumers. Data were conveniently collected via a questionnaire survey in Jeddah, Saudi Arabia, and were analysed using descriptive statistics, hierarchical multiple regression and structural equ...

The health care industry (public and private) in several countries, including Saudi Arabia, is facing high turnover rate among registered nurses (RNs) and other health care professionals (OHPs). However, despite numerous studies that have been conducted in the past to tackle this phenomenon, we still believe that the functions and the connections b...

Background: The concept of overall job satisfaction has recently received a lot of attention in the healthcare human resource management, particularly in Saudi Arabia. Saudi Arabia faces the biggest challenges in providing qualified healthcare workers and also local healthcare professionals, such as physicians, nurses, and pharmacists. Job satisfac...

This paper investigates the various changes and innovations implemented by the Government of Saudi Arabia, especially over the last two decades, in order to examine whether the country is undergoing modernisation without at the same time adopting Westernisation. We also investigated the differences in the perceptions towards modernisation and Weste...

Purpose Prior research has found that consumers’ purchasing behavior varies amongst consumers of different cultures. The purpose of this paper is to examine the behavior of consumers of luxury products by investigating the relationships between their collective-oriented values (pertaining to religion, family, and community), and their materialism o...

We investigate the influence of innovations, creative organisational climate and culture on competitiveness and performance of firms. Data came from a survey of 135 Saudi Arabian executives. Findings indicate that incremental innovations directly influence the performance of Saudi Arabian firms. We found significant influence of firms’ working envi...

We investigate the influence of innovations, creative organisational climate and culture on competitiveness and performance of firms. Data came from a survey of 135 Saudi Arabian executives. Findings indicate that incremental innovations directly influence the performance of Saudi Arabian firms. We found significant influence of firms’ working envi...

We investigated the mediating role of product status signaling in the relationship between materialism and product satisfaction of Saudi and Malaysian adults. We performed structural equation modeling to analyze data from 894 Generations X and Y participants in Malaysia and Saudi Arabia, who responded to a self-administered survey. Contrary to prev...

p> Introduction The concept of overall job satisfaction has recently received a lot of attention in the healthcare human resource management, particularly in Saudi Arabia. Saudi Arabia faces the biggest challenges in providing qualified healthcare workers and also local health care professionals, such as physicians, nurses and pharmacists. Job sati...

Purpose – This study aims to investigate the influence of quality of lifestyle (QoL) on affluent Muslim consumers that in turn influences their interests or inclinations, either towards “relationship” or “materialistic” QoL, when purchasing luxury products or services. Design/methodology/approach – This research uses a questionnaire-based survey i...

Conventional marketing wisdom states that corporate branding will boost consumer awareness of both the corporation and its products. However, though some consumers perceive what is called the "corporate charisma", others might be indifferent. This explains the divergence in scholars’ as well as practitioners’ opinions about the impact of corporate...

We investigated female students' perception of service quality in the context of a gender-segregated college of business at a public university in Saudi Arabia. Participants (N = 164) completed the SERVQUAL to rate the service quality dimensions of assurance, responsiveness, empathy, reliability, and tangibility. We found that students perceived th...

This chapter explores the luxury consumption behavior of affluent Muslim consumers within a rich Islamic country. Hofstede (1983) cultural dimensions were used to make comparisons between materialistic and relational approaches impacting Quality of Life. Islamic ideologies of Comprehensiveness, Moderation, and Necessities were utilized in evaluatio...

This study investigates the influence of demographic characteristics on the life domain (being, belonging, and becoming) of Qatari consumers, which in turn influence their quantity and quality of life, and eventually on their interest in purchasing designer and luxury products and services. Results of a questionnaire survey involving 176 respondent...

This research aims to extend the trust-relationship commitment model to an Internet banking setting by adding attraction as a new factor. The findings indicate that both trust and attraction have a significant positive impact on relationship commitment with trust having a strong positive effect, while communication representing the most important d...

his paper investigated the antecedents of the attitude that influences the purchase frequency of functional foods among consumers in Malaysia, in which health status, as a moderator, was tested. In addition, selected demographic characteristics were examined to determine if significant differences exist in terms of their attitude and purchase frequ...

This paper investigated the antecedents of the attitude that influenced the purchase frequency of functional foods among consumers in Malaysia, in which health status, as a moderator, was tested. In addition, selected demographic characteristics were examined to determine if significant differences exist in terms of their attitude and purchase freq...

This study investigated the discrepancy between students’ service expectations and their perceptions of the service performance in a college of business in one of the public universities in Saudi Arabia. Using the SERVQUAL instrument, this study collected data from 166 students. To test the dimensionality of the instrument, all 22 items were analys...

This paper examines management of change in SMEs in Malaysia during the time when the country was experiencing the Asian financial crisis. The types of changes investigated include change in objectives, change in work force, change in work practices, and change in strategies. The results clearly indicate that the SMEs carried out many organizationa...

This chapter examines various radical and incremental changes and innovations (physical, economic, educational, societal, and cultural) introduced by the government of Saudi Arabia in view of the slogan "modernization without westernization." The slogan highlights the government efforts to encourage incremental change to integrate development or mo...

This paper investigates the organizational internal environment, climate and continuous improvement implementations on competitiveness of firms in a developing country environment. The results indicated that of the ten Ekvall s creative climate factors examined only four had some positive influence on firms competitiveness. Continuous improvements...

Purpose The purpose of this study is to examine the opportunities and threats faced by family businesses (FBs) from globalization in a developing country environment and how those businesses responded strategically to these factors. Design/methodology/approach The research employs a questionnaire survey involving 108 firms listed in a database com...

This article investigates how image, perceived service quality and satisfaction determine customer retention in the retail banking industry in Malaysia. Data was obtained using a self-administered survey involving a convenience sample of 134 retail banking customers in Malaysia. The results show that image is both directly and indirectly related to...

The research focus was a non-academic service quality assessment within higher education. In particular, non-academic service quality perceptions of faculty and students were evaluated using a service profit chain. This enabled a comparison which helped understanding of non-academic service quality orientation from a key users' perspective. Data we...

This chapter investigates how image, perceived service quality, and satisfaction determine customer retention in the retail banking industry in Malaysia. Data was obtained using a self-administered survey involving a convenience sample of 134 retail banking customers in Malaysia. The results show that image is both directly and indirectly related t...

This paper examines the influence of innovation and continuous improvement practices on the competitiveness of firms, which in turn affect their performance. Results obtained from 112 Qatari firms confirm that continuous improvements had a significant positive influence on the firms’ competitiveness. Among six of the ten Ekvall’s creative climate f...

This paper investigates how image, perceived service quality and satisfaction determine customer retention in the retail banking industry in Malaysia. Data was obtained using a self-administered survey involving a convenience sample of 134 retail banking customers in Malaysia. The results show that image is both directly and indirectly related to r...

This paper examines the influence of innovation and continuous improvement practices on the competitiveness of firms, which in turn affect their performance. Results obtained from 112 Qatari firms confirm that continuous improvements had a significant positive influence on the firms’ competitiveness. Among six of the ten Ekvall’s creative clima...

Purpose The paper aims to empirically investigate the relationship between perceived service quality, satisfaction, trust, and loyalty in e‐commerce settings in two cultures – Malaysian and Qatari – at the level of construct dimensions. Design/methodology/approach A survey method approach was used in this study. To test the dimensionality of the p...

Purpose The purpose of this research is to examine the importance of organizational change involving an implementation of a reform project in a higher learning institution in Qatar. The project was aimed at enhancing the institution's corporate image and value in its effort to be an institution of choice in the country. Design/methodological/appro...

This study investigated the discrepancy between students' expectations and their perceptions towards the quality of services in the college of business of a public university in one of the Gulf Cooperation Council countries. Using the SERVQUAL instrument, this study collected data from 141 students. To test the dimensionality of the instrument, all...

Purpose The purpose of this paper is to investigate how perceived service quality, satisfaction and trust determine loyalty in e‐commerce settings at the level of construct dimensions. Design/methodology/approach A survey method approach was used in this study. To test the dimensionality of the perceived service quality, all the 20 items were anal...

This paper investigates the service quality dimensions of Islamic banking services. Data were obtained via a cross-sectional survey involving a sample of 163 Islamic bank customers in Doha, Qatar. The findings indicate that two service-quality dimensions – human skills and empathy – were both indirectly related to retention via satisfaction. Some m...

The aim of this paper is to investigate the impact of individual dimensions of perceived service quality on customer satisfaction, trust and loyalty in e-commerce settings. Empirical results indicate that the perceived service quality has positive direct effects on both customer satisfaction and trust. The results also show that customer satisfacti...

This aper investigates how image, perceived service quality and satisfaction determine retention in a retail bank setting. Data were collected from retail banking customers in the United Arab Emirates. The results show that image is both directly and indirectly related to retention via satisfaction, while perceived service quality is indirectly rel...

Purpose – This research in this paper aims to investigate and extend the trust-relationship commitment model to an internet banking setting by adding attraction as a new factor. Design/methodology/approach – The paper shows that in testing whether attraction might be related to belief in and use of the internet banking, this research sampled 276 ba...

This study examined differences in customer expectations, perceptions of performance and satisfaction and retention of telecommunications service quality in the multi-ethnic environment of Malaysia. Analysis of multivariate covariance was used to determine the effect of a number of demographic variables (gender, ethnic, age, marital, education and...

Purpose The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and their joint impact on consumers' product evaluation. Design/methodology/approach Building on extensive literature, a model of cons...

Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. Banking institutions are facing competition not only from each other but also from non-bank financial intermediaries as well as from alterna...

This study examines the use information technology/computerised informa-tion systems (IT/lS) in providing information for management decision-making among Malaysian firms that would contribute towards making the firms more agile. The findings show that IT/IS has become critical to the success of organisations. For example, Malaysian firms were part...

Facing many rapid changes and challenges in the dynamic information technology environment, and the ever-increasing competitive pressures, many firms in telemarketing services have employed service quality as a principle competitive weapon. This study investigates the discrepancy between customer's expectation and perception towards the quality of...

In telecommunica tions industries in developed countries and in developing countries like Malaysia, a diverse set of customer needs and markets has evolved resulting in customers switching services. Thus regulatory and telecommunications managers recognise the importance of customer satisfaction and retention but are not sure how to incorporate the...