Norhayati Rafida Abdul Rahim

Norhayati Rafida Abdul Rahim
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Norhayati verified their affiliation via an institutional email.
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Norhayati verified their affiliation via an institutional email.
  • Doctor of Philosophy
  • Associate Professor at Universiti Sains Islam Malaysia

About

33
Publications
29,928
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158
Citations
Introduction
I have high interest in negotiation as a technique that solve human dilemmas, especially between needs and interest. Not limited to communication, my research includes other professional areas such as halal, tourism, and senior citizen. Besides, I employ both quantitative and qualitative approach such as SPSS, AMOS and NVivo in my research. I believe in a synergy of both approach rather than one approach solely.
Current institution
Universiti Sains Islam Malaysia
Current position
  • Associate Professor

Publications

Publications (33)
Chapter
The use of virtual technologies on halal audit process needs to be aligned with the development of legal framework safeguarding socio-ethical values as well as the core principles of halal certification, particularly the principles of integrity, confidentiality, objectivity, and independence. In order to reconcile socio-ethical values with legal ru...
Article
Full-text available
Micro, Small and Medium Enterprises (MSMEs) possess an extraordinary potential to cultivate. One of the MSMEs that are commonly found is coffee shops. Kedai Kopi 1956 is one from many coffee shops that are currently flourishing, which is located in Kampung Batik Laweyan, Solo. Based on the local wisdom of Kampung Batik Laweyan, Solo, Kedai Kopi 195...
Article
Full-text available
The Covid-19 pandemic, which has been going on for more than two years, has left various problems affecting health, the economy, and the flow of information in society. The government of Indonesia and related parties are trying to educate the public about the importance of booster vaccines and sustainability in maintaining health protocols through...
Article
Full-text available
The WhatsApp application has become the latest trend as a communication tool used in organizations to interact with each other. Most of its use is to convey official or personal information and get immediate feedback. Employees can send information and attach text, images, videos, and audio files. Additionally, users can form specific groups throug...
Article
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Research summary In conjunction with the start of the Arab Spring revolutions, the Israeli occupation state has strengthened its digital diplomatic presence. The Israeli occupation state considered what was happening as an opportunity to penetrate Arab public opinion, to achieve what it had been unable to achieve for decades by communicating with A...
Article
Full-text available
As a reliable means for the public, mass media is a critical medium to be used to disseminate information predominantly in crisis. At the end of 2019, the world faced a new pandemic, later known as the COVID-19 pandemic, after scientists identified the virus that caused this infection. The media coverage of this cause accelerated and became more ex...
Article
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The Palestinian cause is enduring some critical phases in the history of conflict against the Zionist occupation state. A vast segment of our people is vulnerable to Zionist attempts by the Zionist intelligence that target the Palestinians' national identity done by media technology specialists, and psychological tactics through social media are us...
Article
New media have been used in our life, especially by young generations. Following the 'blogging' phenomenon, social networks have become very popular among users around the world. Ethics reflect a community's ideas about the rightness or wrongness of an act and the distinction between virtue and vice. It raises several questions if the knowledge of...
Article
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Halal has since perceived the country's remarkable preferred position in creating and advancing the halal business since a long time ago. Malaysia, a contemporary Islamic state with an open economy, has accomplished huge achievements inside the halal circle, spearheaded Malaysia's halal norms and accreditation since the primary 70s. Malaysia has li...
Article
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The Community Grant (G-KOM) initiative was started in 2013 and continued in 2014 until 2019. As the agency that regulates the registration of organizations in Malaysia, JPPM takes a serious responsibility to ensure security and peace in the country and the well-being of the people is preserved. Is the program effectively perceived by the community?...
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The Internet has become a crucial part of Malaysia and Indonesian people's lives today. The variety of social media in it can be one of the best references for publishing various information. The internet as a public space that can be accessed by many people requires accurate and unique information. Majlis Bandaraya Seremban (MBS) has its local con...
Article
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The Community Grant (G-KOM) initiative begins in 2013 and continues in 2014 until 2019. The funding has a positive impact on the community where the government has helped empowering organizations to ensure safe, clean and peaceful. In 2018, The Registry of Societies Malaysia (ROS) has continued to collaborate with the Ministry of Housing and Local...
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Purpose of the study: The study intends to examine the revival of Palestinian customs, traditions and rituals related to the historical heritage of Hamas' media coverage. Methodology: This research is descriptive qualitative research, that employs a mixed-method approach used the interview and survey as a tool of data collection.Main Findings: The...
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While Malaysia is still struggling to deal with the impact of the C-19 outbreak, the country continues to be tested by the conduct of elections in this challenging scenario. Three series of elections are conducted, namely the Chini by-election (PRK), Pahang (4th July 2020), Slim by-election, Perak (29th August 2020), and the Sabah State Election (P...
Conference Paper
Full-text available
In the recent years, Facebook and social media in general has become a vital platform for Israel to direct their messages to the Arab audience as part of their new digital diplomacy to polish its image among the Arab and Palestinian FB users. The Arab-Israeli armed and intellectual struggle made Israel a major enemy for most Arab countries in the r...
Conference Paper
Full-text available
In conjunction with the start of the Arab Spring revolutions, the Israeli occupation state has strengthened its digital diplomatic presence. The Israeli occupation state considered what was happening as an opportunity to penetrate Arab public opinion, to achieve what it had been.
Article
Full-text available
The article explores Malaysia's emergence as a prominent tourist destination and the imperative of providing accurate information on tourism offerings. It highlights Malaysia's diverse attractions, including landscapes, cultural performances, sports tourism, and historical heritage buildings. The article delves into Malaysia's economic development...
Article
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Purpose This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia. Design/methodology/approach A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem so...
Article
Full-text available
Malaysia is recognized as the Halal Hub in the region of Asia and a leader in the world’s Halal industry. As a progressive Muslim country with consistent economic development and growth rate as well as political and social stability. As announced by the Malaysian inister of International Trade and Industry in 2017, one of the pertinent issues that...
Conference Paper
Full-text available
Purpose of the study: The study intends to examine the revival of Palestinian customs, traditions and rituals related to the historical heritage of Hamas' media coverage.
Article
Full-text available
The increase of demands for halal certification is found among food industries in Malaysia. Besides the sales, the authority from state and federal level takes every measures to facilitate the standard and application procedures. The process of halal certification requires commitments from the workers which include trust and integrity. The study ex...
Article
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The paper human needs can be categorised into two, namely physiological and psychological needs. The human physiological need refers to bodily health, whereas the internal need refers to the mental or spiritual aspect required for creating feelings of calmness in a person. When a need is not fulfilled, a crisis within a person emerges. Erikson opin...
Article
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Halal concepts are now being put into practice, across multilayers of trade and industrial services worldwide. Syariah compliant certifications championed by NGOs, independent bodies and government agencies, allow acceptance of Halal certifications and recognition of products, as fit and Halal for Muslim consumption, for domestic uses, and exports....
Article
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The major challenge faced by the Halal industry is the shortage of knowledgeable work force that understands syariah requirements and implementing this theoretical knowledge into actual industrial practice. This paper highlights a multidisciplinary approach towards Halal education, scientific training and services. As a multi-racial country, in Mal...
Article
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Halal certification creates challenges to the industries due to the specification given in the policy. Consolidation of the Halal certification can be obtained by considering the role of the Halal certificates towards enhancing the reputation associated with Halal certification. The objectives of this study are to examine the level of awareness on...
Article
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Opportunities for Halal careers offer brighter prospect for blue collar workers, to become competent slaughterers towards fulfilling the mandatory Halal specifications. In Sarawak, Malaysia, competent meat slaughterers is seen as crucial to cater industrial demands for Halal meat. To what extent does the training fulfill the needs of the blue colla...
Article
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Food recall is the process of removing the contaminated product which can cause harm to the consumer. The aim is to protect the public health and interest prior to traceability. This research was conducted to identify the perceptions of food industries towards the importance of food recall. A qualitative approach is employed using an interview meth...
Article
Full-text available
Negotiation usually takes place whenever a conflict arises between two individuals or groups over differences of interests. Differing needs and socioeconomic backgrounds may occur when unresolved issues arise, pertaining to the changes of Trade Description Act 1972 to Trade Description Act 2011Malaysia creating interests among affected Halal indust...
Article
Full-text available
Negotiation has been used as a technique in solving either individual or group conflicts. Islam views negotiation as a decision making process which includes debates among individuals in solving conflicts.In the era of prophet Rasulullah (pbuh), the ways in which the negotiation took place are certain yet the framing of the negotiaton is still uncl...

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