Noraini Ahmad

Asia Pacific University of Technology and Innovation · Business School

Employers must cultivate a conducive environment for employee innovation and productivity. This study focused on the impact of emotional intelligence (EI) on creativity and innovation among multi-generational employees in Kuala Lumpur's financial sector. 132 employees participated, with results analyzed using SPSS and SmartPls version 4. Findings r...

Women’s entrepreneurship has emerged as a catalyst for economic growth and social progress in developing economies. However, despite their potential, women face multifaceted barriers that hinder their entrepreneurial aspirations and business success. So, the purpose of this research is to explore the barriers to a woman’s intention to starting a ne...

This study aimed to examine the variables that affect Malaysian university students' intentions to invest in cryptocurrencies. Few studies have been conducted on the factors influencing Malaysian university students' intention to invest in cryptocurrencies, despite a wealth of research on the desire to do so. The researcher used a self-administered...

This study aimed to understand the challenges faced, the adoption of project management best practices, and the effect of adopting these practices within private organizations in Tanzania. Several projects in Tanzania, such as the Kigamboni City Project, have failed, resulting in the loss of billions of dollars. Despite the importance of adopting p...

This study aimed to explore the relationship between customer relationships and supply chain performance, with a focus on mediating role of logistics integration as well as whether this relationship is mediated by logistics integration. The study was conducted among 361 employees from 21 Malaysian telecommunication firms in Malaysia by applying a s...

This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to uncover challenges in DM implement...

The purpose of this paper is to examine the relationship between advertising value, perceived value, and trust for purchasing behaviour in social commerce (s-commerce). The study was quantitative, and 105 Indonesian students provided primary data using a self-administered questionnaire. After applying SPSS to analyze the data, it was found that 56....

Organizations need to reconsider their work after the pandemic considering new working practices and other disruptions. Talent retention and employee engagement have been elevated to the top of leaders' and HR managers' priorities. There is a dearth of studies that examined the effect of emotional (EI) and social intelligence on employee engagement...

The purpose of this paper is to examine the relationship between performance expectancy, and government support for m-commerce adoption among Small & Medium Enterprises (SMEs) in the service industry. The study was quantitative, and a self-administered questionnaire was used to collect primary data from 396 SMEs in Kuala Lumpur and Selangor, Malays...

The telecommunication industry holds an immense share in Malaysian economic activities. This study aimed to determine the relationship between information sharing and supply chain performance, as well as whether this relationship is mediated by logistics integration. The study was conducted among 361 respondents from 21 Malaysian telecommunication...

The implementation of warehouse automation has proven to be an effective way to increase productivity and inventory accuracy, lower labor costs, and improve safety in the warehouse environment. This research aims to investigate the factors contributing to the success of warehouse automation implementation. This study offers a unique and modern ware...

The usage of the internet and online purchasing is showing a continuous trend. In line with this growth, impulsive purchasing behaviour has also increased. Past studies have shown several determinants of impulsive purchasing behaviour. However, the result from past studies is inconsistent. In addition, there is a dearth of research that examined th...

Marketing techniques have shifted from physical to digital, and digital marketing has many subtypes, one of which is content marketing. People in Indonesia prefer content marketing because of easy access to the Internet with multiple platforms, and this has made effective marketing, provided the right content marketing is available. Content marketi...

Turnover of employees has gained the attention of organisations due to the impact of human resources on organisation performance and competitive advantage. This dilemma leads the management to struggle to find ways and retain employees. To attract, organisations use the "pull factors" to entice employees to perform better in the organisation. This...

The aim of this paper was to study the barriers encountered by women in their career advancement in Yerevan, Armenia. The target population is female employees holding managerial and advanced positions in Yerevan, Armenia. The three barriers examined are the glass-ceiling effect, work-life conflict, and organizational culture. In this quantitative...

The aim of this study was to examine the influence of the dimensions of organizational silence towards intention to leave by Generation Y employees in the private sector in Jakarta. The three dimensions of organizational silence encompass acquiescent silence, defensive silence and prosocial silence. This was a quantitative study that used a survey...

The aim of this paper is to provide additional understanding of the impact of workplace incivility on employee engagement. The target population of this study were employees in the health care sector in Seychelles. Past research on workplace incivility have examined a variety of personal and contextual factors associated with prevalence of incivili...

The issue of graduates' unemployability prevails till today. Despite having completed higher education, some graduates still experience unemployment. Employability is a complex topic, as there are many contributing factors. This study considers the effect of campus environment, curriculum, and extra-curricular activity on graduates' employability a...

The doctrine of enterprise and entrepreneurship preaches on the importance of organization, operation and risk-taking adventure for a new business venture. Through the path of great entrepreneurship personas like Mark Zuckerberg, Richard Branson and Steve Wozniak, their self-established businesses experience sparkling wealth and fame. They began wi...