Nor Asiah Omar

Nor Asiah Omar
National University of Malaysia (Universiti Kebangsaan Malaysia UKM) · Center For Value Creation And Human Well-Being Studies (INSAN), Faculty of Economics and Management

Ph.D in Marketing

About

141
Publications
202,211
Reads
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1,569
Citations
Citations since 2016
84 Research Items
1318 Citations
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2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
Additional affiliations
February 2009 - February 2015
Universiti Kebangsaan Malaysia
Position
  • Professor (Associate)
Education
September 2011 - September 2012
University of Cambridge
Field of study
  • Entrepreneurship
January 2005 - November 2008
Universiti Teknologi MARA
Field of study
  • PhD
November 1998 - September 2000

Publications

Publications (141)
Article
The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this stu...
Article
This study aimed to identify the factors influencing tourists’ travel intention following the COVID-19 vaccination program. It also examined the mediating role of fear in the context of the threat severity, vulnerability, and protection motivation pathways. Based on a quantitative method, a cross-sectional survey was employed and data were collecte...
Article
Full-text available
Entrepreneur support agencies are highly important in the development of small-and medium-size businesses of entrepreneurs. There are a number of studies on support agencies, but studies on entrepreneurial performance from the perspective of a relationship marketing orientation (RMO) between support agencies and entrepreneurs are lacking. This stud...
Article
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This research examines the factors that affect Photo Voltaic (PV) solar technology’s usage intention in rural households in Bangladesh. The conceptual model for this research was developed according to past studies. There were five hypotheses developed and verified in this study. Cross sectional quantitative method was used in this research. The mo...
Article
Full-text available
While a corporate ethics program is expected to reduce employees’ unethical behavior, understanding the effects of the ethics program elements on reducing the unethical behavior is a crucial issue. This study aims to explore how a corporate ethics program with multiple control elements, including punishment, monitoring, internal reporting, code of...
Article
Full-text available
Most businesses have online social media presence; therefore, understanding of working adult's perception on buying through online social networks is vital. The aim of this study is to examine the effect of perceived value, sociability, usability, perceived risk, trust, and e-word-of-mouth on buying intention through online social network sites. Th...
Article
The lack of a vaccine for COVID-19 and the limited amount of reliable data on the cessation of the disease have made people feel more vulnerable to the disease. As a result, people in many countries have been found to engage in panic purchasing, which has adversely affected the supply system for the retail market. Applying behavioral inhibition sys...
Article
The amount of food being thrown away despite being in an edible condition has become alarming in countries with populations with medium and high incomes. Changes in consumer behaviour, such as overbuying, are some of the major impetuses of food waste. This study aimed to examine the relationship between food waste and social media usage, neuroticis...
Article
BACKGROUND: Genetically modified (GM) crops have become a controversial global issue since their commercialization in 1996. However, despite technological advancements, only a few studies have investigated farmers' attitudes towards GM crops in Malaysia. Therefore, this study aims to analyse such attitudes and their determining factors. A validated...
Article
Full-text available
Purpose The current complex halal food supply chain (SC) has caused food scandals, which have illustrated the weakness of multiple food quality standards and certification and audits in ensuring food safety. Drawn on the resource-based view (RBV) theory, the purpose of this study is to explore the impacts of SC integration (SCI) on halal food SC in...
Article
The purpose of this study is to examine whether deception influences unethical behavior, employee perceptions of threat, and their coping appraisal processes. It also examines the role of deception in influencing employees' threat appraisal and coping appraisal processing. Using the structural equation model (PLS-SEM), this study reveals a strong r...
Article
The purpose of this study is to examine whether deception influences unethical behavior, employee perceptions of threat, and their coping appraisal processes. It also examines the role of deception in influencing employees' threat appraisal and coping appraisal processing. Using the structural equation model (PLS-SEM), this study reveals a strong r...
Article
The association of political brand relationship management and voters’ citizenship behavior is a relatively new concept in political marketing research. The relationship between voters and political parties is more complicated in modern times, due to both the sophisticated trends of the current political scenario and voters’ high expectations. This...
Article
Full-text available
The purpose ofthis study is to examine the effect of perceived scarcity, negative feelings, and status consumption on food waste among consumers in Malaysia. A total of 258 questionnaires were collected via convenience sampling from customers who purchased food. The findings suggest that negative feelings and status consumption are significant and...
Chapter
The aim of this study is to examine the factors affecting customer satisfaction in online shopping. The conceptual model for this study was developed based on the previous research in the online shopping context. In this research, ten hypotheses on factors affecting customer satisfaction in online shopping are outlined with empirical data from 337...
Article
Incidences of food contamination often lead to behavioral changes among consumers, and the long-term outcome may jeopardize economic returns to producers. Therefore, this study aims to examine the relationship between food safety concerns, price consciousness, perceived severity, and food repurchase intention in the context of the canned sardine co...
Article
The purpose of the present study is to empirically test the relationship among knowledge assets, such as explicit and tacit knowledge on SMEs’ innovative performance. Furthermore, the contingent effects of speed, reliability and accuracy of knowledge transfer are also tested on the relationship. In which the theoretical framework was used to explai...
Conference Paper
Full-text available
This conceptual paper attempts to study factors that drive contributors’ intention to make a donation using the crowdfunding platform. This research attempts to tackle the issue pertaining to the decreasing funds collected and low participation among contributors in crowdfunding projects both locally and globally. This study reviews the literature...
Conference Paper
Full-text available
The association between merchants and customers is much more complex nowadays as a result of high customers' expectations. Hence, more companies are focusing on establishing consumer dialog and participation as a powerful means of establishing firm performance. To address the issue, this research aims to develop and test a version to scrutinize the...
Article
Full-text available
The purpose of this study is to examine the effect of perceived scarcity, negative feelings, and status consumption on food waste among consumers in Malaysia. A total of 258 questionnaires were collected via convenience sampling from customers who purchased food. The findings suggest that negative feelings and status consumption are significant and...
Chapter
Penyakit Virus Korona (COVID-19) pertama kali dikesan di Wuhan, sebuah bandar di wilayah tengah Hubei di China. Peningkatan dan penularan virus ini telah diumumkan di seluruh sempadan Asia. Itali dan Amerika Syarikat (A.S) dilaporkan merupakan antara negara yang mempunyai bilangan tertinggi dalam kes COVID-19 yang disahkan, iaitu masing-masing 666,...
Article
Full-text available
The objective of this research is to identify factors affecting sustainable food consumption behavior among Malaysians. An extension of the theory of planned behavior (TPB) is used as the framework of the study. Perceived value is also added to the framework to gain an understanding of consumer’s personal factors’ effect on sustainable food consump...
Article
Full-text available
The previous research on the relationship between corporate social responsibility (CSR) and business performance produced mixed findings. Scholars exerted the mixed findings are largely influenced by several factors and contexts where different markets, type of companies, industries, and countries would show different results. On that basis, this s...
Article
This study examines the relationship between performance-based rewards (PR) and training and development (T&D) in terms of employee voluntary turnover intention (TI). It also examines if job satisfaction (JS) and job dissatisfaction (JDS) mediate the relationship between these variables. The data were collected via purposive sampling and were analy...
Article
The aim of this study is to examine the factors affecting customer satisfaction in online shopping. The conceptual model for this study was developed based on the previous research in the online shopping context. In this research, ten hypotheses on factors affecting customer satisfaction in online shopping are outlined with empirical data from 337...
Article
Full-text available
In recent times, private label brands are seen as equivalent to multinational brands. In terms of quality, many consumers view private label products as credible, good or evolving. This study aims at exploring the role of private label brand credibility on consumers' purchase intention, which until recently, has received little attention. Additiona...
Article
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Entrepreneurship education has been implemented in higher institutions in order to give exposure and develop students’ skills and interest in business. Although entrepreneurship course is taught in many universities, researchers are still arguing whether entrepreneurship education is related to the intention to start a business.This study investiga...
Article
Consumer susceptibility to interpersonal influence is a general trait that varies across persons and affects a number of consumer behaviour. This study assessed the similarities and differences in terms of consumer susceptibility to interpersonal influence between young adult Muslim living in a Muslim country (i.e. Malaysia) and non-Muslim country...
Article
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Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly amo...
Article
Full-text available
Halal certification provides assurance to all Muslim consumers because it fulfills the Shariah law and follows the concept of halalan-toyyiban. The purpose of this research is to examine the effect of severity of halal violation and CSR on boycott towards the company that involved in halal violation incidents. In total of 400 questionnaires were di...
Article
"Research Aims: The halal industry has become one of the fastest growing business in the global market. Halal certification provides assurance to all Muslim consumers because it fulfills the Shariah law and follows the concept of halalan-toyyiban. The purpose of this research is to examine the effect of severity of halal violation and CSR on boycot...
Article
Purpose This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, wer...
Article
Full-text available
The aim of this study is to identify the factors affecting behavioural intention in buying energy-efficient household products in Malaysia. The extended Theory of Planned Behaviour (TPB) was tested in this research. Five hypotheses were tested using data derived from 336 residences in Malaysia. The hypothesized model incorporates knowledge and reas...
Article
Full-text available
Social entrepreneurship has often been identified as a powerful tool to confront social problems through innovation solutions. This study investigates how self-facet (actual self-congruity and self-efficacy) and social facet (ideal social self-congruity and subjective norm) influence volunteering intentions for social entrepreneurial activities. Ad...
Article
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Much has been written about the importance of supply chain integration in determining firm performance. Moreover, for halal food production that is depending upon the wholesomeness in the supply chain, the external integration is crucial. However, there are scarce literature and managerial guide that focus on supply chain integration in the halal f...
Article
Full-text available
This study sets out to examine the effects of brand credence (i.e., brand credibility and country of origin), personal factors (i.e., consumer innovativeness and value consciousness) and perceived fit on consumers' evaluation of brand extensions. Additionally, this study takes into consideration the moderating role of perceived fit. A personnel-adm...
Book
Full-text available
With an intense competition between retailers, building strong customer loyalty is the utmost importance for the survival of the firm. The influence of loyalty program on loyalty has been indicated in the literature, however the behavior of customers who holds multiple memberships has often been highlighted in the loyalty program literature. Prior...
Article
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Consumer-based brand equity is essential in marketing strategy as it can affect firm performance. This study examines the relationship between country of origin effect on consumer-brand equity, for a selected product category in Malaysian market. In this context, a conceptual research model was developed based on previous literature of brand equity...
Article
Full-text available
The relationship between customers and retailers is more complicated nowadays due to the sophisticated trends of current service retail landscape. To address the issue, this research aims to investigate the effect of relationship quality (RQ), customer value cocreation (CVCB), personality traits on relationship equity in the tailoring services’ mar...
Article
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This study investigates the pertinent components of International entrepreneurship orientation (IEO) on the internationalization of engineer-entrepreneurs in Malaysian construction industry. The data was gathered using a set of questionnaire from 50 Malaysian engineer-entrepreneurs. The mean values indicate that the IEO components pertinent to succ...
Article
Full-text available
This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as th...
Article
Full-text available
This study sets out to examine the effect of counterfeit product quality on consumer product involvement and purchase intention of counterfeits. Additionally, the authors investigate the moderating role of brand image and social interaction and assess their influence on counterfeit quality purchase intentions. A self-administered questionnaire was...
Article
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The aim of this paper is to revisit the theory of planned behaviour (TPB) in relation to the halal food market, specifically in the context of the Cadbury scandal. The present survey (with 132 respondents) replicates the original study of TPB in the context of halal food, done before the scandal, and the results are compared. We rationalize the dif...
Article
Full-text available
The relationship between customers and retailers is more complicated nowadays due to the sophisticated trends of the current service retail landscape and consumers’ high expectations. This study investigates how perceived retailer innovativeness (PRI) influences consumer engagement (CE) and brand loyalty. Based on the wheel of retailing theory and...
Article
Full-text available
https://www.nst.com.my/opinion/letters/2018/11/434060/how-shop-wisely THE biggest online shopping day of the year was on Nov 11. It caused a sales frenzy for online shoppers all over the world. Major e-commerce retailers like Shoppe, Lazada, 11street, Zalora, ShopBack, Alibaba, Taobao and AliExpress offered discounts, coupons and cash benefits on t...
Conference Paper
Counterfeiting has been in practice since 1970, however more recently it has become a prominent issue for many countries around the world. The issue is more alarming in Malaysia, which is considered as an ideal transit hub for counterfeit goods. In recent years the advancement of technology has made it easier to imitate the original brands with out...
Book
Full-text available
Entrepreenurial Orientation Critical Review
Article
Full-text available
This paper seeks to identify the role of the nutrition label, particularly on the use and attitude in the context of Malaysian consumer. Specifically, this paper provides the definitions of the nutrition label, nutrition label use and nutrition label attitude, and describe the potential antecedent and outcome of nutrition label use and attitude obt...
Article
Full-text available
The aim of this research is to examine the factors that affect mobile banking adoption intention among customers in Malaysia by integrating Diffusion of Innovation (DOI), Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). An online questionnaire with a 5-point Likert scale was used to collect 300 valid responses. We tested eigh...
Article
Full-text available
Purpose The global retail landscape has changed drastically. The rising role of Asia as one of the fastest growing international retail penetration and expansion will continue to make the region to be the driving force in world economic growth. However, the ambitious expansion plans are making the retail sector to be more challenging. Emphasizing o...
Article
Full-text available
Purpose of the research: This research aims to empirically examine the relationship between entrepreneurs’ personality traits and cloud computing adoption among Malay-owned SMEs in Malaysia. The research was done under theoretical framework that was developed based on the previous literature. Methodology: This study adopts non-probability sampling...
Article
Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge), and its moderating effect on the relationship bet...
Article
Halal violation is a critical issue in the Islamic market, but little is known on its impact on the Muslim consumer. Thus, this study investigates the effect of psychological contract violation (PCV), recovery satisfaction, and severity of halal violation on product boycott. The moderating role of PCV in the relationship between recovery satisfacti...