Noha El-Bassiouny

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Verified

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• PhD in Marketing (Full Professor)
• Vice Dean for Academic Affairs at German University in Cairo

Purpose – The purpose of this paper is to explore the effect of Islamic religiosity on consumer attitudes toward Islamic banking in Egypt. Design/methodology/approach – The study utilizes a mixed-methods approach, employing both qualitative in-depth interviews and quantitative surveys. Findings – The main findings of the study show that religiosi...

Developments in the growing field of Islamic marketing raise scholarly interest into its foundational principles and the many directions the field is taking. Guided by the diversity in general marketing thought and the related literature, as well as the abundant research approaches investigating the socio-religious and societal aspects of marketing...

Amidst global sustainability and sustenance concerns, the importance of corporate social responsibility (CSR) and corporate responsiveness at the interface between business and society cannot be underestimated. Multiple research streams have recently emerged which tackled not only the impact of CSR practices for different firms, but also the motiva...

: أمام التحديات الصعبة التي تواجه قطاع الأعمال تحتاج الشركات إلى فكر إداري متجدد باستمرار، ومع اكتساب الاستدامة ثقلاً عالمياً نحتاج إلى البحث في التحديات الملحة التي سترسم شكل العالم خلال العقود القادمة لتحديد النموذج الإداري الذي يتوافق مع مسار التنمية المستدامة. يتناول هذا المقال دراسة حديثة تثير تساؤلات حول دور الاستدامة في الإدارة وعلاقته بالنم...

Artificial Intelligence (AI)-driven models, and their potentials, offer considerable challenges and opportunities to management education and research. On a philosophical level, a pertinent question to raise is how the boundaries between human and machine can advance Responsible Management Education (RME). The aim of this book is to provide an appl...

Ethics education has recently garnered a great deal of attention; it has been viewed as a remedy against a plague of diverse forms of immoral practices carried out by businesses and consumers. Markedly, ethics education has proved its effectiveness in influencing students’ moral cognition and behavior as future business practitioners. However, the...

Purpose This study aims to develop and validate a measure for conspicuous compensatory consumption. Compensatory consumption phenomenon is gaining increased significance in consumer behavior literature. In a symbolic-rich culture, the use of possessions creates a perfect venue for self-construction and self-repairing to make up for one’s psychologi...

Purpose Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insight...

Purpose In this paper, the philosophy of John Rawls, known as “Justice as Fairness,” is discussed. This philosophy examines the responsibilities social actors hold toward their societal organizations. From an Islamic perspective, justice is pivotal in safeguarding collective interests, aligning with Rawls' conviction that just societies nurture hap...

With advances in technology, overlaps between digitalization and CSR become more evident. Are you interested in Corporate Digital Responsibility (CDR)? If you are conducting research focused on emerging markets, then this Call for Papers is for you. Submit your best papers to our Special Theme at Emerging Markets Review Journal (ABDC A, Q1, Impac...

Flipped classrooms have gained considerable momentum in educational psychology research. Their application to management courses has been scant, however. This paper introduces the application of flipped classrooms to an Advanced Research Methodology course. The paper also draws on insights from Social Cognitive Theory (SCT) and Self-Determination T...

Purpose This study aims at exploring the role of higher education service quality in affecting students' psychological well-being through the lens of the sustainable development goals. This purpose is achieved through investigating the effects of functional and technical service quality dimensions on six psychological well-being dimensions, namely,...

This research aims to explore the relationship between marketing and sustainability in companies operating in Egypt by assessing the nature of the involvement of the marketing function in sustainability practices. An exploratory study was deployed by interviewing the representatives of 10 companies and analyzing the sustainability reports of these...

With the advancements of non-stop technologies in the retail sector, the relationship between consumers and retailers has become interactive. AI-driven systems have opened the door for retailers to understand consumers’ needs and predict their future behaviors. Through the lens of personalized recommendation systems and retargeted ads, this chapter...

Purpose The main aim of this research is to portray how augmented reality (AR) characteristics (augmentation, interactivity, personalization, spatial presence, novelty, entertainment and informativeness) can enhance online customer experience (OCE). Design/methodology/approach This study conceptualizes a new framework that proposes various relatio...

While robust conceptualizations of Islamic leadership are covered in Islamic studies and the humanities, its nascence within Business and Management and the Social Sciences presents both arguments and opportunities for further investigation. In response, this paper explores the notion of balanced leadership. We aim to fill a gap in knowledge throug...

Despite continuous public interest in leadership studies as well as the abundance of extant literature, the world continues to face leadership predicaments. Given the global crises mankind has been recently exposed to, which include the financial crisis of 2008 as well as the COVID-19 pandemic, further exploration of leadership concepts seems warra...

This paper discusses hybridization in education. Hybridization can take the form of novel teaching methodologies in responsible management education that match future occurrences (e.g., online tools and the use of artificial intelligence, amongst other methodologies). It can also take the form of innovative concepts in the responsible management ed...

Purpose In light of the role of religious coping as an alleviation mechanism, the COVID-19 pandemic presents a potential opportunity to build on the literature related to religious coping in a new context. Hence, the study aims to examine the potential role of religious coping in enhancing consumer well-being (CWB) during the pandemic. Design/meth...

This chapter aims at enriching the understanding of the status of sustainability education in Egyptian higher education. Egypt is one of the countries that has coped with the international effort to enhance the level of sustainable development. Additionally, several publications addressed the need for integrating sustainability into higher educatio...

Purpose The current study is exploring factors affecting social and sharing behavioral intentions. The paper proposes a new theory, the consumer social behavior theory, which aids in understanding social behaviors. This is through the convergence of the theory of planned behavior (TPB) and norm activation theory (NAT) to foster the understanding of...

In this paper, we draw upon Islamic teachings to address two questions. How do Islamic ethics deepen and advance our understanding of the whistleblowing act? To what extent are Islamic ethics of whistleblowing promoted in practice? First, we have undertaken a thematic content analysis of the holy book of Qur’an, supported by the Sunnah (Prophetic T...

Purpose The main aim of this study is to integrate the theory of planned behavior (TPB) to examine consumers' intention to advocate for sustainable brands, whilst incorporating the moderating role of pro-environmental self-identity. Consumer sustainability orientation is also added as an antecedent for attitudes to determine the degree to which con...

Purpose The purpose of this conceptual paper is to present a framework for the interplay between ethics education and consumer wisdom for future empirical research. The paper aims to conceptualize the influence marketing ethics education has on students as consumers, not as future marketing executives per se due to the little literature that exist...

The sharing economy is now considered as a major building block for transitions to sustainability. It is also seen as a disruptive innovation facilitated by advanced technologies, mainly the Internet that significantly impacts the way businesses are developed and operated (Ferrell et al.,2017; Heinrichs, 2013; Ritter and Schanz, 2019). The concept...

Purpose The purpose of this study is to describe the effect of religiosity on luxury and counterfeit purchase intentions and to determine the role of consumer ethics in the context of counterfeit purchase intention. The conceptual framework is based on Theory of Planned Behavior (TPB). In the context of counterfeit consumption, religiosity is propo...

This editorial provides an overview of the current situation of sustainability management research in the Arab World which enables us to develop the vision for Management and Sustainability: An Arab Review (MSAR). Six principles encompass the MSAR vision: Relevance, Interdisciplinarity, Adaptation of Vital International Research Goals with Local Ap...

The paper aims to investigate the impact of motivators and hinderers of collaborative consumption on intentions to use carpooling applications through using Norm Activation Theory. The motivators and hinderers are economic benefits, trust, environmental consciousness, Internet capability. It is a conclusive descriptive research. To verify the resea...

Purpose This research aims to provide an empirical assessment of consumer sentiment towards corporate sustainability practices in the context of developing countries, specifically Egypt. Design/methodology/approach A survey was deployed to measure the importance of corporate sustainability activities to consumers. Findings The results demonstrate...

After coronavirus spread, the world has change dramatically. In this era, Augmented Reality (AR) becomes unique concept that transforms digital consumers’ experience. This study is shedding the light on the relationship of augmented reality (AR) characteristics and consumers’ responses with the mediation role of flow experience by the conceptualiza...

Purpose This paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the Islamic and sustainability mind-sets coincide and if so, how they do. Design/methodology/approach The first two chapters of the Holy Qur’an were divided into parts based o...

The current study aims to interpretively explore the notion of collaborative consumption in the Egyptian context. It is an exploratory study that aids in providing insights about the concept of sharing and collaborative consumption and how it is perceived in an emerging market. The paper also aims to provide implications for marketing researchers a...

Travel is a means through which Muslim believers peacefully disseminate the precepts of their faith and gain a deeper understanding and appreciation of God’s (Allah’s) creation. Islamic tourism is a research domain that is gaining momentum in both academic and practitioner circles. Despite the growing interest in the Islamic tourism and hospitality...

The purpose of the research at hand is to map the most prominent social initiatives currently implemented in Egypt. Since the responsibility of addressing social problems lies on all social agents, the social initiatives included in the current research do not belong to a certain sector, but rather to both private and public sector, as well as to d...

This paper aims to investigate the process of setting a prioritized research agenda that tackles the relevance gap in the management field as a method of academic branding for scholars. This is done by assessing the institutional and individual factors that affect research agenda prioritization for the management scholar. A conceptual approach, tha...

Learning outcomes Understand the implementation phase of sustainable start-ups. Identifying the 4 Ps of sustainable start-ups. Understand the different types of challenges faced by Up-Fuse regarding their target customers and their value proposition. Highlighting the important strategic decisions that sustainable start-ups have to consider in their...

Purpose This study aims to investigate factors affecting students’ satisfaction with online learning during the COVID-19 pandemic. Design/methodology/approach This study uses quantitative data. A survey of 280 respondents, representing undergraduate students in business schools in Cairo, Egypt is conducted. The survey includes both public and priv...

Purpose Exam administration during the COVID-19 pandemic represents a challenge for most schools. This paper aims to document the experience of a business school in a developing country context. Design/methodology/approach This paper is conceptual in its approach highlighting how exam administration was handled during the COVID-19 pandemic. Findi...

Purpose E-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed challenges on the users of e-learning systems. Privacy preservation in Muslim-majority countries with conservative cultures was a concern based on socio-cultural norms. This paper...

The current paper aims to examine consumer attitudes towards carpooling as a collaborative consumption practice. The paper contributes to academic research through extending the theory of planned behavior to include four main determinants of attitudes and behavioral intentions towards carpooling. These determinants are economic benefits, trust, sus...

Purpose – The purpose of this paper is to empirically examine the cognitive drivers that push entrepreneurs toward sustainable venture creation using entrepreneurial cognitive scripts. In particular, this study tests the relationship between entrepreneurial cognitive scripts and sustainability orientation among entrepreneurs in an emerging economy...

Purpose The purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) in studying consumer intentions toward carpooling. It extends the theory to add personal norms as a major component in examining consumer intentions. It also adds two main...

I would like to bring to your attention a Special Issue of the Journal of Islamic Marketing (ABDC – B Rank) entitled “Coronavirus: Impact and Implications in Muslim Markets”. Please save your best papers for this Special Issue and kindly circulate widely in your networks. The Special Issue seeks to investigate the Coronavirus (COVID-19) global pa...

The Middle East and North Africa (MENA) region is undergoing significant socio-political and developmental transition. Although interest in Corporate Social Responsibility (CSR) in the region is growing, little research has addressed Corporate Social Responsibility education and its potential impact. CSR has an important role to play in the socio-e...

Purpose - The topic of sustainability marketing and its relation with macromarketing has vastly developed and gained attention by many researchers. The purpose of the current study is gaining a better understanding of the relationship between macromarketing and sustainability marketing and how it cascades on different stakeholders. Methodology - Co...

Purpose The purpose of this paper is to explore the role of religiosity in online collaborative consumption contexts. It analyzes the impact of religiosity in influencing consumer life decisions and behaviors. The proposed framework is based on the norm activation theory (NAT) with religiosity added to it based on the extant literature. The paper a...

Online customer-to-customer interactions with sports brands on social media are gaining momentum in recent years. The salience of online brand communities in influencing sport spectators’ attitudinal dispositions warrants further investigation into the phenomenon of sports and athlete brand development. The Mo Salah brand has been emerging as an ic...

Islamic marketing and halal branding are research domains that are gaining momentum in different circles in the broader marketing ecosystem, including halal certification agencies, sociologists, anthropologists, Islamic marketers, cultural strategists, among others. The book Halal Branding addresses a market void and speaks eloquently yet simply to...

While the Dominant Social Paradigm (DSP) views social and ecological issues as constraints to economic growth, several academics assert that achieving social, environmental and economic progress can be realized simultaneously via the “triple bottom line” approach. This chapter examines the role of businesses, specifically marketing, in accomplishin...

While the Dominant Social Paradigm (DSP) views social and ecological issues as constraints to economic growth , several academics assert that achieving social, environmental and economic progress can be realized simultaneously via the “triple bottom line ” approach . This chapter examines the role of businesses, specifically marketing , in accompli...

The previous literature has focused on studying entrepreneurial cognition and how entrepreneurial scripts drive entrepreneurs to create their ventures and become a part of the market. However, with regard to sustainable entrepreneurship, the literature has focused on how intentions are positively related to sustainable entrepreneurship without much...

Purpose Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested in examining positive relationships between these forms of consumption. The current research aims at conceptualizing the synergies and contradictions between sust...

Purpose: the main purpose of this paper is to study the interrelationships between consumer religiosity, luxury purchase intention and counterfeiting purchase intention among Egyptian consumers. The proposed conceptual framework studies the effect of religiosity as an added component to the Theory of Planned Behavior (TPB) on both luxury purchase i...

Ever wondered what the world will be like in 2050? How would the pressing global challenges then affect management scholarship? Through a review of the relevant literature, this paper aims at reviewing the megatrends that will shape the future, a little more than three decades ahead; i.e. in 2050. The paper outlines 20 megatrends that are likely to...

This research aims at exploring the status of integrating Education for Sustainable Development (ESD) in higher management education in the Arab region. The universities in the Arab region have lately emphasized internationalization in their educational policies, aiming at improving their regional and global presence, as a major part of their natio...

Wellbeing of end-users is a growing concern in services research. The growth of Transformative Service Research (TSR) and Evidence-Based Design (EBD) highlights the need to focus on hospital patients to improve their wellbeing state. This study combines the two fields to propose a conceptual model for the perceived servicescape of hospitals with fo...

Purpose: The aim of the present research is to explore the concept of Corporate Social Responsibility communication. This paper specifically aims at introspecting into CSR communication patterns in the Egyptian context, where the top ten companies in the Egyptian Stock Exchange – Environmental, Social, and Governance Index (ESG-EGX) are sampled Met...

• Purpose: The purpose of this conceptual note is to draw Islamic marketing researchers’ attention to the potentials that historical nostalgia has for Islamic marketing research. • Design/methodology/approach: The paper is conceptual in its approach drawing on extensive literature review on the origins of nostalgia in general, and historical nosta...

Purpose The main research attempts guiding questions about management research agendas had been relevance questions versus rigor questions. Researchers have also attempted to set management research agendas in particular sectors. To the best of the authors’ knowledge, no research, however, has addressed the infrastructural and foundational question...

Purpose Taken from an institutional theory perspective, the purpose of this paper is to explore the effects of organizational-level factors, specifically diversity and corporate governance structure, on the corporate social responsibility (CSR) reporting practices of corporations operating in developing and developed country contexts, namely, Egypt...

The topic of sustainability marketing and its relation with macromarketing has vastly developed and gained attention by many researchers. The purpose of the current study is gaining a better understanding of the relationship between macromarketing and sustainability marketing and how it cascades on different stakeholders. There are no studies that...

Transition of the energy sector compassing a shift to renewable energy use, higher energy efficiency and a decline of overall energy demand is one of the major goals regarding climate protection and transformation towards sustainability. Analyses of socio-technical changes in early industrialised countries point out that this kind of technological...

This book focuses on Islamic tourism, including halal tourism and religious tourism and pilgrimage. It covers the theoretical framework and development of Islamic tourism, as well as the management and marketing of destinations. Global case studies are presented, highlighting the challenges and issues in Islamic tourism. The book has 18 chapters an...

The institutional embeddedness of corporate social responsibility (CSR) in the societal fabric has great influences on the degree of embracement of social responsibility practices. This study illustrates how institutional contexts can influence the dynamics of interaction between organizational-level factors and CSR. In developing countries, where...

Given that materialism is concerned with the accumulation and consumption of material resources while environmentalism revolves around resource conservation and long-term sustainability, materialism and environmentalism are argued to be two mutually opposing constructs. The study aims to investigate the relationship materialism and high involvement...

Conspicuous consumption is “the act of purchasing and using certain goods and services, not in order to survive but rather to identify oneself to others as having superior wealth and social standing” [1]. The consumption of certain goods demonstrates belonging to certain social groups and distinction from others [2]. Conspicuous consumption varies...

The main purpose of this research is to gain a better understanding of the relationship between consumers’ emotional brand attachment and sustainable consumption and how it pertains to anti-consumption and consumer well-being. Relevant literature was used to develop a conceptual model depicting the relationships between constructs at hand. The empi...

The aim of the present research is to explore the concept of Corporate Social Responsibility communication. CSR communication is crucial to the success of companies, regardless of business size, industry, or culture. However, the majority of the studies conducted on this particular topic took place in the United States and Europe; hence, few insigh...

Patients look carefully for detailed information pertaining to their expectations before selecting a healthcare service provider. In order to meet these expectations and achieve patient wellbeing, healthcare service providers should understand more the importance of sustainable hospital servicescape designs for their patients jointly with the commo...

Purpose The purpose of this research is to delve into the intricate relationships between hijab culture and consumption. The research questions whether the hijab consumption phenomenon is an icon of fashion or an authentic blend of religious and cultural tenets. Design/methodology/approach The research utilizes a netnographic approach in a quali...

The purpose of this chapter is to delve into exploring the status of halal products between the East and West through a qualitative introspect from the view point of a Muslim traveler. The research takes an exploratory interpretivist approach by employing a comparative study utilizing observation and content analysis of visuals related to halal bra...

The current research aims at conceptualizing the multi-faceted relationship between conspicuous consumption and the associated social and psychological transformation processes. The study aims at expanding the understanding of the compensatory account of conspicuous consumption and the role of self-compassion as a coping mechanism against experienc...

Purpose – The purpose of this paper is to outline the parameters of Islamic marketing and the implications that this has on Islamic marketing education; a topic that is largely marginalized in mainstream marketing education and literature. Method and sample – This is a conceptual article that puts forth a comprehensive course outline for instructor...

Leadership is a trait of great men and women who are, through internal motivation, well able to exert positive influence on their communities and leave a mark in the human world. This mark transcends the boundaries of space and time. Leaders possess traits of heart and mind that make them stand out in the crowd. They are able to balance their righ...

Purpose – The current research aims at conceptualizing the multi-faceted relationship between conspicuous consumption and the associated social and psychological transformation processes. The study aims at expanding the understanding of the compensatory account of conspicuous consumption and the role of self-compassion as a coping mechanism against...

The aim of this study is to identify consumers’ salient behavioral, normative and control beliefs for buying solar energy system for their home in the coming year. An elicitation study is carried out to identify salient beliefs for installing solar energy systems for residential homes in Egypt among higher social classes. Content analysis was perfo...

Purpose: This paper investigates the role of demographics and sector type in determining consumer preferences of Islamic micro-credit products; namely Musharka and Murabha, vs. conventional micro-credit financing in Egypt. Design/Methodology: This research is a quantitative study that employs surveys on 1,125 current micro-credit consumers in Cair...

Purpose The purpose of this study is to combine the two fields of transformative service research (TSR) and evidence-based design (EBD) to improve the healthcare service provided in hospitals. TSR and EBD are two separate research fields that aim to improve the well-being of consumers within the service sector. Research propositions for making chan...