About
2
Publications
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Introduction
With a background in political science, anthropology and qualitative market research, my current PhD research adopts an interdisciplinary perspective to question consumers' experiences and cultures. My research interests are inspired by the Consumer Culture Theory (CCT) and the Transformative Consumer Research (TCR) and the focus of my PhD is on consumers' experiences of silence.
Current institution
INSEEC Bordeaux
Current position
- Professor (Assistant)
Publications
Publications (2)
Consumer identity work refers to the reflexive and ongoing process by which individuals create, manage, and communicate their sense of identity through consumption. Although the literature highlights the strategies by which consumers engage with marketplace resources, less is known about the more internal and reflexive aspects of identity work. In...
Despite the pervasiveness and ambivalence of silence in consumption experiences, consumer research on silence is still scarce and draws mostly on a static and organizational perspective of the consumer experience. Drawing on the review of existing perspectives in the multidisciplinary literature, the contribution of this article is threefold: first...
