Noelia Araújo

University of Vigo | UVIGO · Faculty of Business Sciences and Tourism

Higher education plays a vital role in supporting the implementation of sustainability initiatives, but the level of progress in the implementation varies among countries and institutions as well as in the curriculum of different studies. The training on the sustainability of professionals from the tourism sector is of great importance given that t...

Solo Travel es uno de los tipos de turismo que más está creciendo en los últimos años, a pesar de ello, continúa siendo un área de investigación poco explorada en el campo del turismo, la hostelería y los eventos. Con el objetivo de conocer qué quieren comunicar los diferentes actores que publican con el hashtag #solotravel, los autores han realiza...

Although Zipf's laws were deployed in various contexts, no previous research has investigated their adoption in tourism academic publications. This study aims to fill this gap by employing Zipf's laws as a content analysis method for analyzing tourism literature, with emphasis on the gamification subject. Employing the DB Gnosis software, the findi...

Este libro recoge aportes actuales al ámbito de confluencia del turismo, el marketing digital, la comunicación y la tecnología que ponen sobre la mesa las oportunidades y desafíos actuales a los que se enfrenta el sector turístico en el año 2021

The COVID-19 crisis has encouraged a major shift towards greater environmental awareness and sustainable consumption. However, in times of severe crisis, SMEs primarily look to return to normalcy and their own survival rather than implementing a sustainable agenda. This paper aims to contribute to the understanding of the learning problems faced by...

The safety-related contents in the travel advisories issued by the departments of foreign affairs stand out among the drivers of the perception of risk by international travellers. The aim of this paper is to identify keywords used in safety advice and to explore how such words are related to countries issuing the travel advice and to the risks ide...

Sustainability in tourism cannot be achieved without decent work, gender equality and empowerment of all women. Most of the workforce in the tourism sector is women, and although this sector offers great opportunities for empowerment and gender equality, there are many inequalities that occur in it. To find solutions it is necessary to have a great...

O Camiño de Santiago a través das súas diferentes rutas continúa a ser un dos principais reclamos turísticos de Galicia. Xa sexa por motivación relixiosa ou doutro tipo, cada ano seguen chegando a Santiago gran número de peregrinos, converténdose o Camiño nunha grande oportunidade turística para os concellos que están ao seu paso. Este estudo anali...

With the outbreak of the COVID-19 pandemic, an unprecedented global health and economic crisis started. This situation has had a devastating effect on all economic and social sectors, provoking either a decrease or cessation of business or profound changes in life habits. One of the most affected industries has been tourism, due to the resulting tr...

Los deportes de motor se constituyen como una de las modalidades deportivas con mayor número de adeptos. Los eventos automovilísticos en Galicia son reconocidos a nivel estatal por su excelente calidad, con un alto número de asistentes. Los rallies se establecen como la modalidad con mayor número de espectadores, lo que convierte a estas pruebas en...

Topic prominence is regarded as a recent indicator that reveals the present momentum of a certain topic by considering the citations, views, and CiteScore thresholds. Topic prominence has been examined in prior research within different contexts, however, there is no known study exploring this trend within tourism and hospitality literature. Theref...

Tourism destinations are traditionally dominated by small and medium-sized enterprises that provide a wide range of products to tourists such as accommodation, travel services, transportation, recreation and entertainment, and food and beverage services. New knowledge and global risks have emerged, and small and medium-sized tourism enterprises (SM...

The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the...

There has been a significant increase in the number of studies addressing smart experiences in the context of tourism (SET). Nevertheless, no previous work has systematically and critically analysed the literature on this subject. To fulfil this gap, this paper examines the evolution of SET as a research topic by mapping the scientific production o...

Well-being tourism is a $639 billion market. Spa tourism is considered the most important segment within this market. The present study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to analyse tourists’ purchase intentions regarding a thermal suite. The model was originally designed to analyse users’ acceptance of new t...

Topic prominence is regarded as a recent indicator that reveals the present momentum of a certain topic by considering the citations, views, and CiteScore thresholds. Topic prominence has been examined in prior research within different contexts, however, there is no known study exploring this trend within tourism and hospitality literature. Theref...

TV series have become one of the most successful types of audio-visual product. Their potential to cultivate massive loyal audiences makes them an excellent medium for promoting the places they depict, presenting them as attractive destinations, and inducing the phenomenon known as film tourism. The present study aims to shed light on the determina...

The continuous growth of e-commerce, combined with new trends in the tourism sector, creates an imperative to conduct analyses and establish suitable models for improving the experience of users who seek tourism products online, using search and metasearch engines. However, few studies analyze web design variables and their impacts on the user expe...

There is no general agreement within the academic community regarding where medical tourism fits within tourism types and segments. Considering this scenario, the present work conceptualises medical tourism as a sub-segment of health tourism. Medical tourism is generally not well developed, and consequently, not enough studies have addressed it in...

The whole world is going through an unprecedented health crisis, which has affected all sectors of global economy. In actual context, the tourism industry is particularly affected by COVID-19. In this context, the present chapter focuses on one specific subsector: travel agencies. These companies have not only stopped booking new trips, but also ha...

This study focuses on the effects of COVID-19 on independent restaurant operators in small cities. Proposals for recovery are assessed both in terms of business operations and service provision and in terms of the governance measures demanded by restaurateurs. Semi-structured open-ended interviews were conducted with 38 restaurateurs in Ourense (Sp...

Spa tourism is considered one of the most important segments of the $639 billion wellness market. The literature refers to two types of spa tourists: wellness tourists and healthcare/medical tourists. However, virtually no studies have compared spa choice models between these two segments. The present study uses the Cognitive-Affective-Normative (C...

El turismo de reuniones o MICE constituye una interesante alternativa para los destinos urbanos, ya que repercute positivamente en la economía local y contribuye a la desestacionalización de la actividad turística. España ha conseguido posicionarse mundialmente como destino MICE, incrementándose durante los últimos años la celebración de congresos...

Technologies have massively burst into all fields, including Higher Education. The current students have grown up surrounded by technologies, which is reflected in their behavior. For this reason, universities have adapted by integrating digital competence into their training offer, improving learning processes and adjusting to the university profi...

The present study analyses the interest of both experts and the general population in the economic-financial crisis that has affected Spain up until 2019. To examine the interest of the general users, Google searches were analysed through the Google Trends tool. Meanwhile, the interest of scholars was assessed through the analysis of academic paper...

In the post-Covid-19 era, tourism impacts and the role played by sustainable planning on the long-term success of destinations have gained renewed importance. Understanding the image and perceptions tourists hold of a destination is vital for tourism planning, as they play a key role in tourists' decisions. Considering the importance of these two k...

El presente artículo tiene como objetivo principal evaluar la imagen top of mind del destino (ciudad) Viana do Castelo durante el Festival Vodafone Paredes de Coura, así como la imagen del propio festival. A través de un cuestionario (n= 395) de preguntas abiertas a los festivaleros se recogen las palabras evocadas sobre 11 criterios y se perfila l...

Abstract The image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. Today, the use of information and communication technologies (ICT) are part of virtually all areas of society, being also useful and fully adopted in tourism image projections (mainly through social netwo...

Religion has always played a significant role in many aspects of society, including travels and travellers’ behaviour. In fact, throughout most of human history, religion has been the main reasons for people to travel, and to this date, it is still the main motivation for many journeys. Such journeys are referred to as religious tourism or pilgrim...

Al día de hoy, el COVID-19 es un virus conocido por todos, dada la situación de pandemia que se ha declarado a nivel mundial. Se trata de una crisis sanitaria sin precedentes en la historia actual, la cual ha obligado a los gobiernos de numerosos países a tomar medidas restrictivas referentes a la actividad empresarial y movilidad de ciudadanos. La...

In the current competitive context of the global tourism marketplace, it is essential to understand how a destination is seen by its target market. Therefore, destination image evaluation has shown to be an effective tool for the formulation and adaptation of destination branding strategies. Given the importance of such technique, the present study...

The present study addresses the case of Destination Brand Gnosis (DBGnosis), a purpose developed software for analysis of Big Data related to tourism destinations, especially to destination image studies. DB Gnosis was purposefully developed to carry out the research tasks of the Tower of Babel project, which analyses destination image formation th...

In the context of postmodern tourism, active tourism has acquired great importance. This type of travel fits the tastes of the new tourist, who seeks new and differentiated experiences that deliver a diverse range of sensations. The present works aims at in depth exploring the profile of active tourists, with emphasis on the reasons that lead them...

Professional and academic congresses play a relevant role on what came to be known as meetings tourism or business tourism. This market has grown significantly in the last years, and is expected to maintain, or even increase, such growth rate in the short range. Moreover, congress tourists consume complementary activities, as well as accommodations...

The present work aims at analysing the awareness and prevention in the management system of companies in the electricity sector, in order to detect the main shortcomings, seeking to improve in terms of occupational risk prevention. After collecting and analyzing a sample of 180 surveys, numerous shortcomings have been detected in the sector of elec...

The term “smart” is increasingly being applied to aspects of our daily lives. It is linked mainly to technology that makes routine tasks easier for us. Also, in the case of tourism, its emergent application has a consequence of the evolution of the sector, and a result of the current needs and consumption habits of tourists. Technology already play...

Scopus is recognized by experts as one of the best, most rigorous, and most complete bibliometric databases. The present work used Scopus-based bibliometric analysis and Pearson correlation coefficients to analyse the research output of three universities in the Galicia region of Spain and three public universities of North of Portugal. The purpose...

In recent years, the Destinations Marketing Organizations (DMOs) have started to include in their destination-marketing plans, as a product creation and image promotion, the films that are being shot in their territories. Two studies were conducted in the present research: First, at the International Cultural Tourism Trade Fair, in-depth interviews...

New technologies have helped to improve the tourism sector and to develop strategies that resulted in the so-called smart destinations, underpinned and transformed by modern information and communication technologies (ICTs). Besides, tourism is a global market that continuously seeks mechanisms to grab tourists' and visitors' attention. In view of...

To survive and remain competitive in a constantly changing environment, companies need to develop adaptive capabilities, that is, to become more resilient. Some authors argue that including young employees in the company's decision-making process contributes to enhance their organizational resilience. The present study aims to further investigate t...

Resumen: La interpretación del contenido de un vídeo promocional, la forma en que sus frames están ordenados, permite entender cómo el mismo induce imaginarios sobre el destino expuesto. Tal inducción es el punto central de la promoción de destinos turísticos a través de vídeos promocionales, una vez que se define cómo estos afectan a la imagen del...

A dicotomia inerente ao conceito de destino (ótica da oferta versus ótica da procura), repercute-se na formação de dois tipos de imagem de destino: uma imagem projetada pelos gestores do destino versus uma imagem percebida pelos consumidores, que agrega aspetos da imagem induzida e conteúdos orgânicos derivados da experiência pessoal e de múltiplas...

De la unión de las TIs (tecnologías de la información) y el turismo surge el concepto de e-tourism, que se centra en la informatización y virtualización de los intercambios turísticos en la exploración de las cadenas de valor; y enfatiza la conexión de los atributos físicos de un destino, abarcando todas las fases de la experiencia turística (antes...

O turismo rural é un modelo turístico, afastado da masificación, que se desenvolve no ámbito rural. O obxectivo desta investigación céntrase en determinar cal é o grao de desenvolvemento do turismo rural en Galicia, así como matizar cal é a oferta complementaria a este tipo de turismo máis solicitada, buscando sinerxías con outras empresas dos medi...

Abstract: Di�erent spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. Th...

Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collect...

En un momento en el que el turismo en España comienza a identificarse como un sector estratégico, este libro -por medio de los diecinueve capítulos que integra-aporta las claves para mejorar la competitividad de los destinos y la mejora de la eficiencia de las empresas turísticas a través de la innovación. No obstante, lejos de limitarse a la persp...

The present study explores the imagery of mountain tourism destinations. The research is based on customer-based brand equity and destination choice models, and addresses destination imagery through the concepts favourite destination (FD) and autobiographical memory. Through an online, multilingual survey, 711 responses, consisting of words, associ...

One of the strategies to be followed by companies in the global market is internationalisation, especially if they want to expand and become more competitive. For this, they must concentrate on products and services with higher added value. The incorporation of technological content is critical in this process. Therefore, the technology sector is o...

RESUMEN El concepto de gamificación forma parte en la actualidad de diversas disciplinas, ya que se puede aplicar a campos como la educación, salud, bienestar o turismo. Ante la actual sociedad digitalizada, su uso se convierte en una solución que motiva y mejora la experiencia de los usuarios, llegando a ser un campo emergente multidisciplinario....

Turismo y eventos no son un fenómeno reciente, lo que es novedoso es la importancia y la influencia de los eventos en la imagen del destino. Los eventos estimulan el desarrollo de los destinos, son instrumentos de construcción de imagen de un territorio, aumentan la visibilidad turística y complementan la promoción turística. En la oferta de evento...

Purpose Over the last two decades, the concept of destination imagery (DY) has gained relevance in the academic literature due to its central role in the tourists’ destination choice process. However, there is still much to be explored within this topic, especially concerning DY processing. More specifically, the way external stimuli are processed...

La comunicación es una herramienta clave para hacer llegar la información de los productos y servicios al consumidor. Además, ésta debe adaptarse a las nuevas tendencias del consumidor, inmerso en el mundo de Internet y de las nuevas tecnologías. Aparece así el concepto de comunicación 2.0 y las herramientas que integran dicho término: páginas webs...

Green jobs have been introduced in different industries and sectors as a result of the current sustainable trend. These seek both social and environmental improvements, while its implementation generates new jobs. The construction industry has been the first specific sector of the economy that was addressed in the Green Jobs initiative of the Inter...

El sector turístico y de la hostelería está muy presente en los ámbitos de estudio de comidas y bebidas, ya que el turismo depende de los segundos (Wood, 2007). Los turistas podrían viajar sin visitar un monumento o un lugar, pero nunca sin comer. Además, la literatura de motivación de viaje defiende que los turistas tienden en general a estar en c...

La comunicación es una herramienta clave para hacer llegar la información de los productos y servicios al consumidor. Además, ésta debe adaptarse a las nuevas tendencias del consumidor, inmerso en el mundo de Internet y de las nuevas tecnologías. Aparece así el concepto de comunicación 2.0 y las herramientas que integran dicho término: páginas webs...

Green jobs have been introduced in different industries and sectors as a result of the current custainable trend. These seek both social and environmental improvements, while its implementation generates new jobs. The construction industry has been the first specific sector of the economy that was addressed in the Green Jobs initiative of the Inter...

In the recent context of environmental sustainability awareness, a new trend has emerged in the construction industry: the use of green energy and green jobs. Such practices are particularly frequent in the mentioned sector, precisely because it is amongst those with the greatest energy use and workforce demand. Such a trend characterizes the green...

Nanoparticles are increasingly present in a greater number of sectors, from construction, medicine or pharmacy to the textile or automotive sector. Their use is increasing due to their special properties and benefits, but their negative effects on human health and the environment must not be ignored. Therefore, it is necessary to use specific envir...

El World Travel and Tourism Council ya en 2014, alertó sobre el impacto del análisis de los big data en la industria de los viajes y del turismo, y, destacó, que los big data no substituyen la creatividad, pero nuevas competencias deben ser adquiridas para sacar el máximo partido a éstos. Realmente, en la actualidad, el análisis de los big data cen...

Los destinos turísticos ofrecen actualmente una oferta turística cada vez más variada y atractiva, buscando así ser competitivos en el actual mercado global que es el turismo. Pero esto no es suficiente, es necesario dar a conocer y difundir dicha imagen, por lo que los destinos intentan elaborar estrategias comunicativas que lleguen al mayor númer...

La literatura científica vinculada al área de contabilidad abarca numerosas líneas de investigación. Entre todas ellas, la presente investigación se centra en la contabilidad ambiental. Por una parte, ante la actual preocupación social ligada a la sostenibilidad y preservación de los recursos para generaciones futuras, y por otra, ante la inclusión...

Turismo y eventos no son un fenómeno reciente, lo que es novedoso es la importancia y la influencia de los eventos en la imagen del destino. Los eventos estimulan el desarrollo de los destinos, son instrumentos de construcción de imagen de un territorio, aumentan la visibilidad turística y complementan la promoción turística. En la oferta de evento...

Es costumbre decir que una imagen vale más que mil palabras. Pero, en el presente libro, un conjunto de 18 investigadores, portugueses y españoles, ¡ha necesitado escribir más de 70 mil palabras para analizar y describir la imagen de destino y su papel en la promoción turística! Es cierto que no se trata únicamente de la imagen de destino stricto s...

Este artículo muestra la importancia que puede tener el sector audiovisual como herramienta promocional del sector turístico. Por tanto, se analiza un caso concreto de actualidad, la serie Juego de Tronos, con el objetivo de conocer de qué manera influye sobre los destinos que sirvieron de escenario para su rodaje. La metodología empleada es la téc...

Este artículo tiene como fin analizar las bases teóricas y las tendencias actuales de la estrategia de comunicación de una ciudad y ofrecer una visión global acerca de la estrategia de comunicación de un caso concreto: Ratisbona (Alemania). Para ello, se ha utilizado la encuesta como instrumento de recogida de datos primarios; la población objeto d...

En la presente investigación se pretende identificar diferencias significativas en los patrones de evaluación online que realizan los distintos perfiles de clientes de establecimientos hoteleros del servicio de alojamiento recibido y de los diferentes atributos o ítems que lo caracterizan, en función de la categoría y la zona donde se localizan. Pa...