Nkosivile Madinga

• PhD
• Professor (Associate) at University of Cape Town

This study aims to investigate the perceived sacrifices associated with visiting an LGBT-friendly destination and its impact on customer value. Specifically, we sought to explore the relationship between customer value, tourist loyalty, and willingness to pay among LGBT tourists. Using a self-administered electronic questionnaire, we collected data...

Purpose This study aims to investigate the factors influencing consumer attitudes towards purchasing sustainable fashion. In particular, the authors examine the impact of self-transcendence and self-enhancement values on consumer attitudes towards purchasing sustainable fashion. The authors also examine the enablers (environmental concern, durabili...

Purpose This study aims to explore the factors that influence millennials’ attitudes toward organic personal care products, focusing on the role of health consciousness, environmental concerns and quality perceptions. Design/methodology/approach An electronic, self-administered survey was used to collect 377 responses. The data analysis utilized p...

Purpose In the wake of lockdown regulations and limited mobility during the COVID-19 pandemic, dining habits shifted towards usage of food delivery apps to avoid physical interaction. Nonetheless, it is unknown whether the COVID-19 pandemic had an influence on the adoption of food delivery apps. Therefore, this study examined factors influencing th...

Lesbian and gay-themed advertising hold great potential for marketers and brands, yet an understanding of how these advertisements influence heterosexual consumers is still a question of debate. This study examined the developmental factors and traditional culture of consumers, which are critical in understanding tolerance of homosexuality. It furt...

This study provides an analysis of consumers sentiment regarding online and ‘brick and mortar’ retailers in South Africa. The research provides insight into consumer online conversation by examining views as expressed about retailers from 15417 mentions on Twitter, Facebook, and Instagram. The results indicate that customer service, shopping portal...

The potential economic contributions of the LGBT tourism market have received the attention of scholars, destination marketing practitioners and tourism businesses, highlighting the LGBT society as a lucrative market, while also signifying the distinctive needs of the LGBT community. This study investigates the impact of customer value on behaviour...

The spread of COVID-19 over the span of over two year is a strong testament to the fact that we live in a truly integrated global community. The estimation of the negative impact of the COVID-19 pandemic is at an early stage but is significant, even catastrophic, for many emerging economies. The precise economic impact of the COVID-19 pandemic and...

Purpose – The purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user attitude and intention to purchase. Design/methodology/approach – This study adopted partial least squares structural...

There has been an increase in lesbian and gay-themed advertisements in mainstream media in South Africa. This suggests that brands are starting to acknowledge LGBTQ consumers as an important consumer market needing representation in advertisements. However, to date little empirical research has examined the response of heterosexual consumers to les...

From presidential campaigns to social awareness campaigns, celebrities have gradually become central fixtures in modern politics. They tend to be information platforms for candidates and parties they either clearly support or officially endorse. South African political parties raised eyebrows when they rallied the country's popular celebrities to p...

In today's postmodern era there is a remarkable increase in the use of smartphones, GPS and the internet. This, in turn, has influenced businesses to adopt mobile commerce applications. The study sought to examine the impact of social influence, perceived convenience, facilitation conditions, and price value on the intention to the use the Uber app...

Background: Online social networking websites have revolutionised communication in the postmodern era of today. Specifically, Instagram has witnessed a phenomenal growth, and the site is particularly popular with young consumers in South Africa. Instagram is seen by this cohort as a source of information to determine their tourism destinations. Ob...

This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses. SEM using the Smart PLS software, version 3, was used to test the hypotheses. The findings uncovered that fashion consciousness and consumer confor...

The purpose of this article is to explore apparel store choice behaviour of female Generation Y student shoppers and analyse factors that influence their choice of apparel store. Generation Y female consumers have been identified as an important segment, particularly for apparel. A total of 370 Generation Y female students provided usable responses...

Orientation: In the contemporary business environment, employee mental health is neglected, especially in mental health research and practice in African Small and Medium-sized Enterprises (SMEs). This occurs even though this sector is the largest contributor to developed economies. This study highlights the importance of psychological well-being i...

Orientation: In the contemporary global business environment, online trading is a new distribution channel and trading platforms are products of investment and financial services companies. Research purpose: This study determined the influence of perceived risk elements on investor trust and the intention to invest in online trading platforms amon...

This study sought to determine the influence of store reputation, social influence, store atmospherics and store convenience on store patronage and apparel purchase decision on store attachment among the Generation Y female cohort in Johannesburg, South Africa. The aim of the study is to identify which independent variable is the most effective at...

This study investigated the influence of multisensory dimensions on place satisfaction and attachment in the African tourism context. Using a data set consisting of 151 tourists who had visited the Victoria Falls of Zimbabwe, the study examines the relationships involved. All the posited six hypotheses are supported. The results indicate that the r...

Background: This investigation breaks new ground by examining an inventive monetary approach (the utilisation of technology-based self-service banking, borrowing financial literacy and budgeting financial literacy) that, if embraced by rural small and medium-sized enterprises (SMEs), can enhance business performance. Despite the expanded readiness...

The current study aims to investigate the impact of guerilla marketing strategies on the business performance of retail SMEs in the Johannesburg Metropolitan. The study utilized a quantitative research design. Data was collected from 200 retail SME managers, SME owners and heads of marketing departments. SPSS and AMOS software was used to analyses...

In the past few years, social networks have become one of the most popular communication platforms for both individuals and businesses. Generation Y consumers tend to spend a significant amount of their time on social networks. Hence, they are known as digital natives. Through social networks, generation Y consumers are empowered to share business...

This article presents raw inferential statistical data that determined the impact of exclusivity, materialism, perceived quality and brand consciousness on luxury consumption. The data were collected from consumers within the Cape Town metropolitan area. A quantitative research method was used to analyse the data. Structured questionnaires were dis...

The modern concept of open innovation highlights the role of technology transfer from universities to the business environment. An increase in technology transfer efficiency is one of the tasks assigned to Ukrainian universities by the state. The nature of technology transfers in the world and the role of universities in this process call for revis...

Considering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm. Focus group interviews were selected as the method of data collection. Focus group members ranged from sev...

Consumer purchasing behaviour necessitates understanding the factors that encourage purchases. Existing literature demonstrates that reference groups have significant influence on consumers’ purchasing behaviour. However, the existing literature is limited. The purpose of this study is to provide an overview of existing knowledge on the role of...

Buying expensive and fashionable brands to portray social status is increasing rapidly among South African township youth. The South African youth mainly spend their income on status-depicting clothing in order to conform to social settings and groups and to be noticed by their community. This study investigates the factors influencing the need to...

This study aims to examine why entrepreneurs choose to join the incubation programme in urban areas, South Africa. The study utilised a quantitative method approach to collect data by way of questionnaires. The data was collected using structured questionnaires. The research participants for this study were limited to entrepreneurs in the incubatio...

Shopping cart abandonment is pervasive and impacts profoundly on retail business profits. Generally, shopping cart abandonment presents problems for retailers. Research on in-store shopping cart abandonment has remained limited. In order to fill this gap in literature, the present study examines in-store shopping cart abandonment at retail stores b...

Living with a physical disability can interfere with an individual’s ability to participate actively in economic and social life. It is imperative to comprehensively understand the entrepreneurial barriers hindering the development of entrepreneurs living with physical disabilities. In spite of the increasing research on entrepreneurship, there see...

Living with a physical disability can interfere with an individual’s ability to participate actively in economic and social life. It is imperative to comprehensively understand the entrepreneurial barriers hindering the development of entrepreneurs living with physical disabilities. In spite of the increasing research on entrepreneurship, there s...

In South Africa, small tourism enterprises lie at the heart of the industry and form a major part of the tourism sector. There are the cornerstones of tourism development in local economies. This study assessed the influence of relationship proneness on relationship satisfaction and relationship commitment among domestic tourism clients within the...

This study examines the influence of ease of use, security concerns and attitudes on South African consumers’ satisfaction with ATM banking services. Participants of the study were solicited through electronic mailing list of ATM users in South Africa. These participants were provided with a website link that directed them to an online survey hoste...

In as much as entrepreneurial action fosters job creation and economic growth, entrepreneurs encounter the significant risk of failure, and community bears the brunt. Though business incubators were designed to provide support and hope to ailing businesses, evidence suggests that not all on these programs succeed. Going on the assumption that even...

Business incubators (BIs) are a significant tool in promoting the development of entrepreneurial firms, technology-based growth firms and economic growth in South Africa. The study reviewed the current literature on business incubation in South Africa. BIs in South Africa emerged as a popular strategy in the 1990s and most of the current literature...

South Africa is one of the most important countries in the status goods market. In addition, it has the biggest share from the status consumption market in Africa and it is amongst fastest growing countries worldwide in status consumption. The growth in status consumption in South Africa is attributed to the growth of the high-income and middle-inc...

This paper sought to determine the impact of incubation programme to Small and Medium size Enterprises (SMEs) development in the Western Cape Province, South Africa. The study utilised a quantitative method approach to collect data by way of closed and open handed questionnaires. The Statistical Package for the Social Sciences (SPSS) software was u...

This qualitative study investigated the challenges that are faced by entrepreneurs living with physical disabilities in the Sebokeng Township of South Africa and the objectives were to pinpoint and recommend solutions for the challenges. The researchers collected qualitative data through semi-structured interviews, focus groups and observations. Th...

In as much as entrepreneurial action fosters job creation and economic growth, entrepreneurs encounter the significant risk of failure, and community bears the brunt. Though business incubators were designed to provide support and hope to ailing businesses, evidence suggests that not all on these programs succeed. Going on the assumption that even...

Repeat purchasing is critical as well as imperative for the survival and success of any retail outlet. This study complements the growing body of literature by having a critical analysis of buyer’s remorse and its effect on the consumer’s repeat-purchase intention of Generation Y apparel student consumers within the Vaal Triangle. In order to solic...