NJ Azmi

NJ Azmi
Universiti Sultan Zainal Abidin | UniSZA | unisza · Faculty of Languages and Communication

B.Comm (Hons), MA (Communication & Media Studies)

About

20
Publications
40,882
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79
Citations
Additional affiliations
March 2010 - present
Universiti Sultan Zainal Abidin | UniSZA
Position
  • Lecturer

Publications

Publications (20)
Article
Malay language literature is an essential component in language teaching and learning, and thus, the literature component is increasingly emphasized as an important subject in Malaysian secondary schools. Therefore, research indicates the need to determine students’ strategies for learning the Malay literature. This research aims to examine the str...
Article
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The dynamic characteristics of social media provide a vast space for society to obtain useful information including political information. This advancement of information dissemination must be benefited by every layer of society including the youth to increase their participation in issues regarding national politics. This research explores the sig...
Article
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Marketing and advertising messages are often designed to persuade and influence the consumers into purchasing the products or services usually designed based on market segmentation and target consumers. This segmentation may vary but the most common type of market segmentation is based on demographic information such as gender. In toy advertisement...
Article
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This study aims to examine the effectiveness of transportation sector in Terengganu, Malaysia. The study employed a qualitative approach in which interviews and document analysis were used. The data were analysed using inductive thematic analysis. The findings show that the majority of informants are satisfied with the transportation sector around...
Article
Full-text available
In 2000, the English literature component was incorporated into the English language syllabus in Malaysian secondary schools. This program still attracts interesting discourse amongst researchers, educators, and policymakers. Determining an appropriate approach to the teaching of English literature is crucial in achieving positive literature learni...
Article
Full-text available
Article History Keywords Teaching approach Classroom literature Malaysia Second language Secondary school Language syllabus Learning outcome. The English literature component was incorporated into the English language syllabus in Malaysian secondary schools in 2000. This component incorporates short stories, novels, poems, and drama. The component...
Article
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Students’ understanding of literature is often neglected, while curriculums are usually determined by educationists whose expectations might not suit the students’ ability. To achieve a positive learning outcome in the literature classroom, the students’ perceptions and interests must be accorded much consideration. Therefore, this study aims to de...
Article
Full-text available
The English literature component was incorporated into the English language syllabus in Malaysian secondary schools in 2000. This component incorporates short stories, novels, poems, and drama. The component has attracted interesting discourse amongst researchers, educators, and policymakers who tried to determine the most appropriate approach to t...
Article
This study aims to identify and analyse the figurative language that are used in newspaper advertisement slogans in The Star. Apart from that, this study also aims to identifythe types of industries that uses newspaper as their medium of advertising. A content analysis was used as a research method for this study. This study employs McQuarrie and M...
Book
Analects of Communication Studies is a highly engaging book covers wide disciplines in media studies. This book is a compilation of works by lecturers of Faculty of Languages and Communication (FBK), Universiti Sultan Zainal Abidin (UniSZA) and specially written chapters about communication in the modern world. It combines topics on traditional med...
Article
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Women in advertisements are no longer portrayed as having traditional roles. Instead, they are portrayed as dominant and powerful. This new marketing strategy is hoped to be more persuasive in reaching the target audience, especially the female buyers, thus increasing the sales in the market. This qualitative research aims to explore student-athlet...
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Obesity is a global phenomenon which is caused by unhealthy lifestyles. The rise of social networking site, such as Facebook, enables fitness trainers to easily reach out to the public and promote healthy lifestyles. This paper aims to provide insights into how fitness trainers, craft their posts on Facebook in persuading public to live a healthy l...
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One of the latest Disney princess movies is Frozen which was released in 2013. Female characters in Frozen differ from the female characters in previous Disney movies, such as The Little Mermaid and Tangled. In comparison, female characters in Frozen are portrayed as having more heroic values and norms, which makes it interesting to examine their s...
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Teaching can be challenging task especially when the students are categorized as reluctant readers, low self-motivated and lack of critical thinking skills. Therefore, this study focuses on a successful problem-based learning approach on university course called 'Literature for Language Purposes' taken by Bachelor of English with Communication stud...
Article
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This study is situated in the broader identity-construction literature. Bringing discourse community theory to examine teachers' postings on Facebook Timelines, we explored how teachers discursively construct socially desirable identities to fit into the Timeline community. Data were gathered from the Status updates and Comments on 29 Timelines bel...
Article
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The trend of internet marketing has taken advertising to a whole new level which challenges the typical mode of persuasion by using the online platform as the medium of communication. As advertising is part of a persuasion means, the advertisement itself employs various persuasive strategies in order to influence its target market. Six websites whi...
Article
Full-text available
The global climate change can affect human life and activities through the increasing amount of natural disasters, global warming and the melting of the icebergs. This study was conducted to analyze the Malaysian media's coverage of global climate change in four Malaysian mainstream newspapers. The data for this study were collected for two years,...

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Projects

Projects (4)
Project
To explore the multimodal elements in brand website.
Project
Gender and speech identification