Nivedita Jha

Krupanidhi Group of Institutions Amity University

The article is an study on employer branding strategies in Indian Manufacturing sector.

Today’s workplace is a confluence of technology and innovation which requires a committed workforce for long term sustainability. Two important generations which are the subject matter of the discussion among several HR practitioners are the present generation ‘Y’ and the future one ‘Z’. There are several studies on generational comparison in the l...

Purpose The purpose of this study is to provide human resource (HR) practitioners of multinational companies aspiring to invest in these two countries with guidelines for attaining organizational effectiveness through people. Design/methodology/approach This study develops and tests a multiple criteria decision-making model with data collected in...

A case study presented in the form of a background note. Please visit The Case Center for elaborated teaching note (product reference no. 420-0083-8).

The purpose of this study is to examine the impact of organisational support for career development (OSCD) on organisational effectiveness (OE). The research is limited to the IT companies in Bangalore city in India. It is a cross-sectional study based on responses collected from 252 millennial employees. The hypotheses on collected data were teste...

The study intends to investigate the impact of reciprocity in determining the relationship between team building strategies and employee engagement and its impact on organizational innovation. Design / Methodology/approach: The nature of the study is cross sectional. Online survey method was used to collect data to investigate the role of employee...

Purpose This study is based on social exchange theory and aims at understanding the role of employee engagement as a mediator between employee voice and organizational effectiveness. Design/methodology/approach Data was collected to test the mediating role of employee engagement between employee voice and organizational effectiveness. The responde...

Purpose The paper aims to highlight the challenges of engaging millennial workforce and proposing strategies to address this challenge. Design/methodology/approach It is a viewpoint paper that reflects the opinions of human resource (HR) practitioners across industries in India. The views were gathered through telephone and face-to-face interactio...

The main objectives of using renewable energy enables us to attain sustainable growth without compromising the future. India is on the 7th nation in generating renewable energy while USA, China and Germany is on 1st, 2nd, and 3rd respectively. Secondly, in case of Solar energy, the statistics are: India is on the 7th nation in generating solar ener...

Winning the mind and hearts of employees is essential for the success and growth of organizations. Various factors influence the journey of employees at the workplace, and flexible working arrangements influence employee productivity, helps in engaging employees and commitment (Plaskoff 2017). This study helps in understanding the challenges faced...

Impact of Human resource management practices is a much studied topic on different dependent variables such as employee turnover, organizational performance etc. But very insufficient studies have been conducted on its impact on organizational effectiveness. This study was undertaken to fill this obvious gap. The main objective of the study was to...

Shopping centres in India have thrived as of late. This has brought about a change of the Indian retail and transformation of buyer conduct. The shopping conduct is predominately affected by inspirations; accordingly, this article goes for stretching out the shopping inspirations hypothesis to the Indian market. This article goes for distinguishing...

Employee engagement refers to the state of mind where an employee is enthusiastic about his work and is so much absorbed in the organization that he continually takes action to further its reputation and interest. Today's workforce comprises of demanding and aware centennial population often referred as i-gen, cloud natives. The organizations of th...

Education system creates hope and it should never aim at creating mere hypes. Over a period of time many changes have occurred in different sectors of economy including the education system. Education sector unlike any other sector has seen many stages in its evolution. From Guru-Shishya system of conducting the class in open garden under the trees...

Patanjali ayurvedic ltd. is no more a new name in fmcg market. the company which began with a few medicines to be sold on the recommendation of Yog Guru Baba Ramdev has become a buzz word in business world. Swami Ramdev which has gained recognition in every household. Babaji is known for his yoga peachings in India and abroad. His promotion of PAL...