Ninya Maubach

Ninya Maubach
University of Otago · Department of Marketing

PhD

About

25
Publications
6,122
Reads
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452
Citations
Additional affiliations
January 2004 - January 2009
Massey University

Publications

Publications (25)
Article
Full-text available
Objectives Although aware that smoking while pregnant presents serious risks to their unborn children, some women continue to smoke and rationalise their dissonance rather than quit. We explored metaphors women used to frame smoking and quitting, then developed cessation messages that drew on these metaphors and examined the perceived effectiveness...
Article
Full-text available
Many stakeholders support introducing an interpretive front-of-pack (FOP) nutrition label, but disagree over the form it should take. In late 2012, an expert working group established by New Zealand government recommended the adoption of an untested summary rating system: a Star label. This study used a best-worst scaling choice experiment to estim...
Conference Paper
Full-text available
Many stakeholders support introducing an 'interpretive' front-of-pack (FOP) nutrition label, but disagree over the form it should take. An expert working group recommended a star rating system to the NZ government, but this alternative remains untested. A best-worst scaling experiment compared this Star label to the Multiple Traffic Light (MTL) and...
Article
Full-text available
An online survey of 414 smokers and 414 non-smokers found strong support among New Zealanders for more tobacco control interventions. In particular, support for interventions that will protect children--smokefree playgrounds and smokefree cars when children are in them--was very high among both smokers and non-smokers. Predictably, non-smokers were...
Article
The New Zealand government’s announcement that it will bring in legislation for plain cigarette packs is a welcome public health development.1 2 However, the fine print says that the government will wait to see what happens with Australia’s legal cases, so enactment of this …
Article
Full-text available
Background: The New Zealand government's goal of achieving a smoke-free society by 2025 reflects growing interest in 'endgame' solutions to tobacco smoking. However, tobacco companies have framed 'endgame' strategies as contrary to individual freedoms and 'choice'; these claims heighten politicians' sensitivity to 'nanny state' allegations and may...
Article
Background Although social smoking has increased among young adults, it remains a poorly understood behaviour. The authors explored how young adult social smokers viewed and defined smoking and the strategies they used to reconcile their conflicting smoker and non-smoker identities. The authors also examined alcohol's role in facilitating social sm...
Article
Aim: As well as providing mandatory nutrition information, some Australian and New Zealand food manufacturers insert additional nutrient details on the front of product packages. However, the format and content of this optional information has been questioned, as have its effects on consumers. This research explored parents' reactions to industry-l...
Article
A qualitative study explored factors that influence parents' food purchasing behaviours in supermarkets and away-from-home settings, particularly the role played by nutrition information. Individual in-depth interviews were conducted with 15 parents of young children in a provincial city in New Zealand. A semi-structured protocol was used to elicit...
Article
Full-text available
This research explored whether direct-to-consumer-advertising of prescription medicines (DTCA) increased disadvantaged consumers' knowledge of important health issues and encouraged those with lower health knowledge to consult their doctor (as has been argued by supporters of DTCA). A mail survey of 1042 New Zealanders was undertaken between Octobe...
Article
Purpose To explore how a “harm chain” analysis could identify and address stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines (DTCA). Design/methodology/approach The paper analyses the development of stakeholder theory before exploring and discussing the tension between normative and instrumental logic. The author...
Article
Full-text available
To explore the range of opinions held by a sample of New Zealand general practitioners (GPs) toward direct-to-consumer advertising (DTCA) of prescription medicines. Depth interviews were conducted with 20 GPs. The interview protocol examined several aspects of the debate over DTCA, including its appropriateness, informativeness, and effect on docto...
Article
Full-text available
Placing nutrition information on food packages assumes consumers have the motivation and ability to use this, and that they will act on the information provided. However, because its format is not easily accessible, even skilled consumers often do not use nutrition information. This study used an online stated preference choice experiment to explor...
Article
Policy makers are considering whether enhanced on-pack nutrition labelling, such Percent Daily Intake and Traffic Light Labelling, could improve consumers' diets and thus reduce obesity rates. The Elaboration Likelihood Model was used to test whether these two new communication formats affected consumers' product evaluations, relative to the curren...
Article
Interest groups keen to advance their own particular perspective have dominated debate over direct-to-consumer-advertising (DTCA) of prescription medicines. Until recently, the professionals arguably most affected by DTCA, general practitioners (GPs), have not featured strongly in this debate. Unfortunately, research undertaken to explore GPs' perc...
Article
Full-text available
Although the proportion of young people smoking is generally declining, many still experiment with tobacco. Currently, all cigarette packages contain print warnings about the negative consequences of smoking. Several countries, including Australia and Canada, have complemented these warnings with images that reinforce the warning statements. These...
Article
Full-text available
Policy makers are considering whether enhanced on-pack nutrition labelling could improve consumers' diets and thus reduce obesity rates. While some manufacturers have voluntarily placed Percent Daily Intake (PDI) nutrition labels on the front of their products, health and consumer lobbyists have advocated for Traffic Light Labels (TLL) to become ma...

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