Nindyta Aisyah Dwityas

• PhD student
• Head of Department at Institut Pariwisata Tedja Indonesia

This study investigates how Indonesian women, particularly housewives, use social media to achieve economic empowerment. Utilizing a qualitative case study approach, the research identifies three key strategies employed by women: community attachment, platform management, and identity construction. These strategies are explored within a multidimens...

Objectives: The rise of digital entrepreneurship has transformed women's economic participation, particularly among stay-at-home mothers who leverage social media platforms such as Instagram, TikTok, and YouTube for income generation. These platforms offer low-barrier entry into entrepreneurship, enabling women to monetize content, engage in brand...

Film is a form of communication that has the power to persuade viewers to alter their perceptions and actions in order to support the communicator's chosen media agenda.

Digital activism, commonly referred to as online activism, is the practice of using electronic communication tools as a type of activism aimed at fostering the development of community movements. Digital activism is connected to online discourse through various mechanisms, including social media platforms, connectivity actions and the discursive co...

The aim of this study is to investigate the audience reception of acculturation in parenting style on the Indonesian-Korean YouTube channel "Kimbab Family". Parenting is an activity aimed at helping children to meet challenges from the environment as well as developing. This study focuses on the interpretations of young adult audiences on the YouTu...

The problem of corruption in Indonesia is still not completely resolved, even though there have been so many efforts to resolve it. Indonesia is even currently in the order of the most corrupt countries among the G 20 countries. Indonesia has a score of 37 on a scale of 0 -100, which is starting to be corrupt ( 0 ) and very clean. State losses due...

The coffee industry has evolved in several waves which resulted in coffee culture among a culturally diverse society. Drinking coffee culture has taken part in consumers’ daily life not only as cultural drinking, and routine but also as a medium for interaction and communication. Millennials are seen as a group of society who consume coffee on a da...

Abstract This study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries...

Purpose: The purpose of this study is to measure the effect of electronic word of mouth on the decision-making process of transactions using the LinkAja application. Design/Methodology/Approach: This study was conducted with an explanative quantitative approach. Findings: The result of the study shows that the electronic word of mouth variable ha...

Educational activities about digital consumer insight to build SME promotions in the Tangerang City environment are carried out to help micro and small-scale businesses in the Tangerang City environment to develop the businesses they run. This activity was attended by 22 participants and was held in Cibodas Village in March 2020. The method used is...

This study aims to determine the communication strategy of the Account Executive PT. Doxadigital Indonesia in getting new clients in the 2019 period. Doxadigital Indonesia, which is one of the full service agencies in the digital marketing sector that has handled promotional activities for major brands in Indonesia and has increased cooperation wit...

This study aims to determine the marketing communication strategies, especially the use of conventional advertising and personal sales carried out by the company in the digital era. Amidst the widespread use of the latest and most sophisticated communication channels, Indonesia's property company is still consistent in using conventional promotiona...

Purpose: The purpose of this study is to investigate the implementation of digital marketing communication strategy employed by Kompas Media Nusantara the Indonesian biggest news company in increasing the number of paid news portal users for Kompas.id. Design/Methodology/Approach: The methodology used a case study by adopting the qualitative approa...

Penelitian ini dimulai dari penemuan karakter blackface di iklan Bukalapak Pengakuan: Pengakuan: Awalnya Coba-Coba, Jadi Untung Terus. Iklan ini ditayangkan pada tahun 2018 dan dianggap rasis dan menyerang komunitas kulit hitam karena menggunakan wajah hitam dalam ceritanya. Penelitian ini bertujuan untuk melihat bagaimana blackface terwakili dalam...

Purpose of the study: This research was conducted with the aim of finding the pattern or model of the consumer journey, particularly the consumer decision-making processes for culinary products among the JKTFoodbang community on Instagram. Methodology: The method used in this research is a qualitative method in which this research emphasizes the me...

The purpose of this research is to analyze how the innovations are done in the film restoration process because each celluloid film has a different character. Methodology: Methodology in this research is a case study by using data collecting technique of interview and observation. Main Findings: The research results obtained that the film restorati...

Students have to have the sector-wide vision. They can get the vision from among other reading news published in various media. This research aims to identify media uses, news needs and news satisfaction on online media. The variables in this research were media uses, needs of news and news satisfaction. The method used in this research was the qua...

Fast technological development has impact to smartphone technology. The smartphone users unconsciously become dependent to the technology. Media literacy to adolescents is important and it will give critical analysis in the access of media messages and create messages by using the media. This research aims at knowing media literacy to the uses of s...

Tourism is important because it can revive economically a community around tourist attractions. North Sumatra Province, which includes Medan, shows great potential for the development of marine tourism. However, it is not run optimally. Moreover, poor quality infrastructure and human resources are also a threat to marine tourism in Indonesia. This...

This research sees comedy film being mostly produced in Indonesia and an important part in Indonesia's cinema history. From the viewpoint of cinema practitioners, comedy film is one of the main chosen film for producers due to potential profitable, and low budget costs in the movie production. The analysis will focus on narrative elements of each f...

Travel and tourism is one of the most promising sectors in the world, and information is extremely important in this industry. These days, the way of traveler in utilizing this information throughout their travel decision making process has changed. The broad development of Information and Communication Technology especially in tourism industry is...

Web 2.0 is one of the platforms that provides interactivity to users; and social networking sites are the most popular online sites on the internet. This second generation of web-based services is characterized by consumer-generated content (CGC), which allows people to share information. This study analyzes the CGC on one of the largest tourism co...

Dari sudut pandang praktisi perfilman di Indonesia, film komedi dipercaya dapat menghasilkan keuntungan yang besar dan meminimalisir biaya produksi film. Pendekatan cerita komedi dapat dibagi dalam lima kategori utama yaitu, slapstick, deadpan, verbal comedy, screwball, dan black/dark comedy. Penelitian ini bertujuan mengklasifikasikan film komedi...