Nimit Chowdhary

• BE (Mech), MBA, PhD
• Professor & Head at Jamia Millia Islamia

This study explores the dynamic interplay between authenticity and commercialisation in rural tourism, focusing on Mawlynnong, India, acclaimed as Asia’s cleanest village. Using a netnographic analysis of 359 TripAdvisor reviews from 2012 to 2024, the research investigates tourists’ perceptions of authenticity and commercialisation and develops a f...

This study explores and analyses the tourists’ experience at dark tourism sites and provides a theoretical framework that captures how tourists perceive, emotionally engage with, and cognitively process their experiences. This research delves into the tourists’ experience of two prominent dark tourism sites in India –Jallianwala Bagh and Cellular J...

Purpose-This paper aims to explore the intricate relationship among urban tourism, sustainability and the contributions of natural environments to the quality of life and convivial atmospheres in urban destinations. The purpose is to provide a comprehensive synthesis of existing knowledge, exploring the nuances of how natural environments impact th...

This article explores the Indian entrepreneurial spirit with a focus on the Jugaad phenomena, a unique approach to problem-solving characterized by innovative thinking and resourcefulness. Jugaad, which is rooted in the culture׳s resilience and adaptability, turns limitations into opportunities, creating an unconventional mindset among Indian entre...

This paper investigates the experiences of tourists visiting a cremation site, an unconventional tourist destination. By analyzing online reviews collected from TripAdvisor, using text mining and natural language processing (NLP) techniques, the study aims to fill the gaps in the literature on tourists’ experiences at cremation sites. The study exp...

Although tourism is commonly regarded as less damaging to the environment than other industries, its widespread presence and size have already resulted in negative impacts. However, the COVID-19 pandemic has provided an opportunity to shift the consumption mindset toward mindful tourism. By promoting responsible tourism growth, mindfulness-driven t...

The Om Banna Temple (also called the Bullet Baba Temple) is a remarkable site in Rajasthan’s arid Pali district. It defies traditional spiritual norms, merging supernatural tales with the world of motorcycle enthusiasts and explorers. The temple honours Om Banna, a local deity and guardian for bikers. Om’s story began with a tragic motorcycle accid...

This chapter relies on descriptive case studies from various regions around the world to better explain critical elements for the effective marketing of destinations. The authors put forward a theoretical framework, entitled the destination marketing triangle (DMT), that sheds light on the complex relationships and on the interconnectedness of thre...

Purpose During the COVID-19 pandemic, many working mothers in India adopted involuntary telecommuting work option for the first time. However, no research explored their adjustments and experiences in the new work setting. This paper aims to gain an in-depth understanding of Indian working mothers' lived experience of involuntary telecommuting. De...

The ramifications of the Covid-19 pandemic have manifested adversities not just to the physical health of the people but have severe consequences on their psychological well-being. The earlier research bespeaks the ministration of spirituality and religion in the life of a psychologically troubling human as an efficient way of adding to their copin...

Over the last two decades, women's entrepreneurship has drawn attention because of its noteworthy socioeconomic impact in every field including tourism industry. However, despite the well-documented benefits of women's involvement in entrepreneurship, they continue to confront challenges that restrict them from achieving heights. The existing liter...

This study highlights post-COVID-19 trends in tourism education within the context of Transformational Learning Theory (TLT). This theory represents a transition in an individual's consciousness and the world's beliefs and is usually applied in the traditional educational system context. As the current educational system is changing from traditiona...

The detrimental impact of the COVID-19 on the world has ensued unrest amongst people. The reverberations of the life-threatening virus are conspicuous in all realms of life culminating in physical and psychological disturbance. The fear of loss of life, threatened livelihood and enforced seclusion has resulted in psychological morbidities. The exis...

Purpose This study aims to explore the good crowding effect among Indian domestic travellers during the COVID-19 pandemic in the context of the city destination. This study uses the framework of social motivation theory to achieve the objective. Design/methodology/approach This study adopted a qualitative research design by taking the case of Shim...

The paper explores the menace of drug tourism on the hummus trail of India. The study unfolds Israeli tourists’ socio-psychological background, motivations for escape and transformation, and drug use behaviour in India. A qualitative research design was applied to understand travel experiences. The finding highlights three significant themes suppor...

This chapter aims to analyse the evolution of research in the Indian tourism and hospitality domain from 1976 to 2021. By employing the bibliometric and systematic literature review, the chapter highlights the prominent authors, institutions, methods, emerging and explored research themes in the tourism and hospitality field. Accordingly, the autho...

Indian Tourism brings together leading experts from all over the world to assess the challenges and opportunities of the tourism sector in India and its correlation to the country’s economic performance and prospects.

India is famous for religious festivals and sites that attract millions of people worldwide. One such festival is the Kumbh festival. It is also considered one of the world's largest human gatherings that takes place in India. The festival faced large-scale criticism from India and abroad for being conducted amidst the COVID-19 pandemic. Thousands...

Purpose The investigation of the relationship between the future of humanity and the future of ecology is a pertinent issue. In this context, the study aimed to explore people's travel experience in the Himalayan region of India for transformation and well-being and how transformation induces their involvement in regenerative practices. The authors...

Published by 𝙂𝙤𝙤𝙙𝙛𝙚𝙡𝙡𝙤𝙬 𝙋𝙪𝙗𝙡𝙞𝙨𝙝𝙚𝙧𝙨, 𝐎𝐱𝐟𝐨𝐫𝐝, 𝐔𝐊, ɪɴᴛᴇʀᴘʀᴇᴛᴀᴛɪᴏɴ ᴀɴᴅ ᴛᴏᴜʀ ʟᴇᴀᴅᴇʀꜱʜɪᴘ: ᴘʀɪɴᴄɪᴘʟᴇꜱ ᴀɴᴅ ᴘʀᴀᴄᴛɪᴄᴇꜱ ᴏꜰ ᴛᴏᴜʀ ɢᴜɪᴅɪɴɢ a complete manual to tour guiding that is based on the authors’ first-hand experience of training thousands of tour guides. With a solid theoretical base, it applies the theory to the practice with a hands-on focus and guides...

The study attempts to understand students' apprehensions, satisfaction, and experience concerning online hospitality and tourism education (HTE) during the COVID-19 pandemic. Focused group discussions were conducted to gather student experiences implementing ICT in hospitality and tourism education. The group discussions were recorded, transcribed,...

The concept of Halal tourism is getting support from Muslim as well as non-Muslim destinations along with substantial influx in the number of Indian Muslim travelers towards Halal tourism destinations across the world. This paper aims to study sensitivities and acceptance o f t h e expectations placed on the Halal Tourism as a theoretical managemen...

The unprecedented growth of the tourism and hospitality sector globally correlates with the advancement of digital media and technological tools. The dominance of information and communication technology is prevalent at every stage of travelers’ decision making process (i.e., from searching for a suitable destination to posting feedback on social m...

The chapter puts emphasis on the issue of overtourism from the Asian perspective, as it was overlooked in earlier studies. The problem of overtourism is different in Asia as compared to the Western countries like Amsterdam, Croatia, Venice to name a few. In Asia, residents’ quality of well-being is not being hampered due to excessive tourism, as to...

The understanding of spirituality has come far from the traditional viewpoint of being a subset of religion. Consequently, contemporary spiritual tourism includes a vast realm of experiences to cater to heterogeneous spiritual tourists. Young travellers worldwide are increasingly attracted to spirituality. The research’s principal objective is to d...

Volunteering has long been an integral element of society. With the onset of globalization, its powerful presence is evident in the tourism industry. The increasing popularity of volunteer tourism (VT), volunteerism or voluntourism is evident in academic literature, press, and global trends (Eckardt, Font & Kimbu, 2019; Sin, 2009; Wearing & McGehee...

The World Health Organisation declared the novel coronavirus disease as a pandemic in March 2020. The outbreak of the novel coronavirus restricted global mobility as cities and countries started to impose complete lockdown to curtail the spread of the deadly virus. The restricted movement of people and transport worldwide resulted in a metamorphosi...

Pandemia COVID-19 spowodowała radykalne zmiany w codziennym życiu ludzi oraz funkcjonowaniu gospodarek. Uważa się, iż zmiany te mają charakter ewolucyjny i zapoczątkują nową fazę transformacji, jednak praktyki stosowane obecnie zarówno przez osoby prywatne, jak i przez firmy mogą zostać zaniechane, gdy kryzys dobiegnie końca. W kontekście podróżowa...

COVID-19 has caused radical changes in the lives of people as well as economies. These changes are deemed as evolutionary and would bring a new phase of transformation. However, current practices of both people and businesses might cease once the crisis disappears. In the tourism context, going back to unsustainable and irresponsible practices woul...

The world is witnessing the entry of Generation Z as new members of the global workforce. Even the market is welcoming its new segment of customers in form of generation Z, as every new phenomenon deserves sights and investigation from the research community, it becomes crucial to understand Generation Z and its characteristics. This study enhances...

The study explored people’s life experiences, mental health, and well-being during the lockdown phase of the coronavirus pandemic. It discusses people’s inclination and motivation for travel post-COVID-19. Narrative inquiry was used as a qualitative research design. Thematic analysis and sentimental analysis were applied to assess study participant...

The paper is based on case studies of 30 small hospitals in the state of Rajasthan, India. The cases outline the human resource management in the selected hospitals. An analysis of the cases result interesting observations based on the logic of analytical replication of patterns. The study reveals that while a large number of caseloads appreciated...

With the expansion in tourism-related activities, the issue of overtourism has gained impetus rapidly in media and academic discourses. Many scholars believe that the concept is not novel and is rather associated with the familiar concept of carrying capacity of a tourist destination. The carrying capacity concerns have been raised earlier in recre...

Overtourism is a problem of social and psychological perspective which is aggravated by the mismanagement of the destination. It can also be understood as an umbrella term that incorporates the unfavourable conditions created by means of several tourism activities. The present scenario of overcrowding by tourists, displacement of local population a...

The functioning of the world has come to an abrupt halt due to the outburst of the Covid-19. Business failures, irrespective of the reasons, have a devastating financial and psychological impact on the owners, employees, their families, and the community as a whole. There is very little research conducted on the psychological impact of the pandemic...

A UNESCO world heritage site since 1983, the Taj Mahal, located in the city of Agra in India is an important contributor to tourism in India. In the year 2018 alone, approximately 280 million tourists visited the monument. However, the popularity of the site has several negative impacts such as yellowing of the structure, pollution and overcrowding...

Though a lot of studies have analysed the impact of the pandemic on the tourism industry and several suggestions have been made to revive the sector, tourism education is largely overlooked. Tourism and cognate courses offered by higher educational institutions are essentially a part of the tourism system. This study aims to emphasize the perspecti...

Many research scholars, especially those in developing countries, still view researching as their worst nightmare. Many believe that conducting research should be the responsibility and the task of senior professors who tend to have more expertise in conducting research and disseminating research findings compared to themselves. Many junior scholar...

Introduction-Tourists these days are motivated to experience the rurality of the countryside. It has led to the emergence of rural tourism, agritourism, etc. Academic research is inundated with the scientific document on rurality-based tourism. However, debate and discussion on the rurality in various tourism sub-field continues. Purpose-The purp...

With initiatives such as Principles of Responsible Management Education (PRME), educational institutions have assumed the role in contributing towards a sustainable world. With effective implementation of the six principles in tourism education, it is expected that graduates would develop responsible attitude and take decisions in consideration wit...

Rural tourism in India is increasingly becoming competitive. Customers expect better services and unique experiences. It is, therefore, essential for the service providers to better understand the expectations of the visitors and carefully match their offers. Segmentation and targeting of the market are an accepted principle of business and there h...

Ensuring sustainability at a tourist destination is a challenge which is faced by many nations. The challenge compounds since short term monetary gains often blind the desire for sustainable development. The term overtourism has gained popularity during the last few years as instances of anti-tourism reactions have been reported from several cities...

Human survivability and creating a better life are inseparably linked to human transformation, which can be achieved through travel and tourism. Travel and tourism can transform one's journey and help to make the future better. There are travel styles and products of the highest quality that heal rather than harm our global ecological, socio-cultur...

We can offer customised TOUR LEADER training for TOURIST GUIDES (6-7 days) and TOUR MANAGERS (4-5 days) at client site. Onsite training. Training customized to client’s need and situation. Authors of leading books on subject as trainers Trainers with experience of training thousands of tourist guides and tour managers. Affordable price.

This is one of its kind books on handling group tours. A must read for those who aspire to eb tour leaders/ managers/ escorts.

Service organizations face various issues and challenges. Berry (1981) has proposed the term Internal Marketing as a solution to multidisciplinary problems i.e. marketing, human resources and operations. This paper evaluates how different environmental settings have different interpretations of internal marketing. 70 research papers and reports, bo...

Internal marketing is a concept where firms apply marketing tools to attract and retain the best employees that will later affect business performance in monetary and nonmonetary terms. This article deals with the effect of internal marketing in hotels on their performance, based upon data obtained from India. Researchers identified the constructs...

There has been a huge gap in defining the core concept of the destination, performance and its marketing / management organisation. The review paper intends to study the aforesaid gap and aid the concept in defining it from different perspectives. The chosen study also highlight the burning need of the researchers and alike students in serving the...

Internal marketing is a concept where firms apply marketing tools to attract and retain the best employees that will later affect business performance in monetary and nonmonetary terms. This article deals with the effect of internal marketing in hotels on their performance, based upon data obtained from India. Researchers identified the constructs...

As tourism becomes more important across the world, so does destination competitiveness with destination managers executing every detail of the services offered, leaving none to chance. In this case, one of the most important roles of a tour guide is to take, lead, and accompany a tourist while visiting an unknown territory. Hence, to a large exten...

Hotel industry market is developing rapidly, that is why only this industry has been transmuted to one of the biggest fields of professional activities in the world. Managers in the industry should be provided the option of utilizing potential opportunities for themselves with intelligence and improve their organisational performance. In this insta...

At Indian Institute of Tourism and Travel Management (IITTM) we have a long experience of training tour guides. We have standard and customised tour guide training programmes. I have tried to document the knowledge so created into this handbook. This handbook uses a clinical approach to tour guiding. 32 chapters of the book address several importan...

Paper tries to be effective in the perspectives of policy makers and managers of tourism organisations and destinations. It will define ways, means and solutions for destination managers for developing cultural tourism. The culture is having a vast impact on tourism and tourism development. This paper illustrates the consequence and value of touris...

Subject area Pharmaceutical marketing, brand protection. Study level/applicability It could be used with the pharmaceutical marketing students and MBA students for analysing counterfeit medicines' menace in developing countries and positioning of a disruptive technology. The case could be used for marketing consultants, Brand managers and executiv...

Subject area Marketing strategy, product positioning, brand building, and economies of scope. Study level/applicability MBA groups, marketing consultants and business management students of undergraduate and postgraduate level. Case overview Abhishek Industries Limited (ABIL) is an entrepreneurial venture of Mr Abhishek Batra that came into being...

Internal marketing is having main focus on acquiring and retaining customer-oriented

Intrigued by the difference in enrolment for tour guide training programme this paper tries to identify concerns that are important to trainee tour guides from northern and eastern regions. Paper is based on response from a sample of trainees who attended RLGTP programme. Study identified 6 broad factors of concerns to individuals who are consideri...

The paper is based on case studies of 30 small hospitals in the state of Rajasthan, India. The cases outline the human resource management in the selected hospitals. An analysis of the cases result in interesting observations based on the logic of analytical replication of patterns. The study reveals that while a large number of the case leads appr...

Guides play a vital role in this process bringing satisfaction to tourists visiting a country or region/state. The opportunity of direct interaction with the tourists makes them all the more responsible for projecting the correct image of the country/region, giving factually correct information about the destination, ensuring the safety and well be...

This paper investigates the less than acceptable performance of rural entrepreneurship development programmes in the state of Rajasthan (India). A case study method of research was deployed seeking feedback of participants of three entrepreneurship development programmes. Feedback was obtained from two audiences-those who completed the programme an...