Nimet Uray

Nimet Uray
Kadir Has University | KHU · Department of Business Administration

Professor of Marketing

About

57
Publications
36,093
Reads
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403
Citations
Citations since 2017
13 Research Items
223 Citations
20172018201920202021202220230102030405060
20172018201920202021202220230102030405060
20172018201920202021202220230102030405060
20172018201920202021202220230102030405060
Additional affiliations
January 2018 - present
Kadir Has University
Position
  • Professor
January 2018 - present
Kadir Has University
Position
  • Professor
April 1992 - January 2018
Istanbul Technical University
Position
  • Professor

Publications

Publications (57)
Article
ABSTRACT Electricity sector liberalization is moving forward with the purpose of efficiency, better customer service, and lower prices; however it has not fully succeeded yet, neither in Europe nor in the rest of the world. While service provider switching is an indicator of successful liberalization, it also means customer loss and acquisition fro...
Chapter
Full-text available
Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers' continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and...
Chapter
Full-text available
Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as a result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and t...
Chapter
Sustainable healthcare policies and a developed healthcare industry are vital to countries’ competitiveness and productivity. The ongoing transformations in healthcare services and advances in health technologies and analytics make it clear that there is a pressing need for more collaborative and interdisciplinary efforts in the industry. This stud...
Chapter
Full-text available
Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been specially accelerated as the result of the pandemic, is not likely to end or reduce after the Covid-19 passes, increasing volume and...
Article
The purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative methodology through the implementation of a two-stage study based on surveys. Study 1 examined the impacts of assertiveness,...
Article
Full-text available
This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an indicator of social media effect...
Article
Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with is...
Article
Full-text available
Günlük hayatın ve insan benliğinin ayrılmaz birer parçası olan duygular, pazarlama bilimi içerisinde çeşitli bağlamlarda çalışılmıştır. Bu makalenin amacı, duygu ve duygu durumu kavramlarının pazarlama bilimi içerisinde çalışıldığı genel bağlamlar olan bilişsel süreçler, satın alma davranışı, ürün ve hizmet değerlendirmesi ile marka-tüketici ilişki...
Article
The demand in the healthcare industry is increasing exponentially due to aging population of the world and this is leading to a rapid increase in the cost of healthcare. The emergency departments of the hospitals are the frontline of health care systems and play an additional critical role in providing an efficient and high-quality response for pat...
Article
Full-text available
ÖZET Bu pilot çalışmanın amacı, duygu durumunun tüketici şikâyet davranışı üzerindeki etkisini incelemek ve oluşturulan kavramsal modelin ön testini yapmaktır. Çalışmanın kavramsal modeli, algılanan marka değeri, algılanan risk, duygu durumu ve tüketici etkileşim stilleri olan kendinden emin olma ve agresiflik değişkenlerini içermektedir. 2x2 faktö...
Article
Full-text available
ABSTRACT Purpose - Nowadays, customers expect from the brands to build customized and long-term relationships with them. Hence, it has become evident that managerial approaches like Customer Relationship Management are important, but not sufficient to understand and manage the relationships with customers. It has been well recognized that companies...
Article
Full-text available
ABSTRACT Purpose- Consumer complaining behavior (CCB) is an extensively studied subject in the literature. Many personal and situational factors have been identified as antecedents of CCB. However, previous research has relatively been less focused on the impact of perceived risk, assertiveness and aggressiveness on CCB. The purpose of this study i...
Article
Purpose - Securing a sustainable competitive advantage is crucial in today’s highly turbulent market environment. One of the requirements for achieving this objective is understanding the interrelationships between marketing activities and business performance through the use of a suitable method of marketing performance assessment. Accordingly, th...
Chapter
Full-text available
Increasing paradoxical effects of globalization resulted in the increased homogenization and heterogenization of international markets. Globalization with its varying effects also increased the significance of international market segmentation over the last few decades. Despite the increased presence and usage of international market segmentation,...
Article
Full-text available
İletişim kanalları, marka değerine katkı sağlayan önemli araçlardır. İçinde bulunduğumuz milenyumun önemli pazarlama iletişimi kanallarından olan websiteleri aracılığıyla, firmalar, tüketicilerle sürekli iletişimde olarak ürünlerin marka değerlerini sanal ortamda da arttırmaya çalışmaktadır. Bu noktadan yola çıkarak, çalışmada, websitesi kalitesini...
Chapter
Full-text available
Increasing paradoxical effects of globalization resulted in the increased homogenization and heterogenization of international markets. Globalization with its varying effects also increased the significance of international market segmentation over the last few decades. Despite the increased presence and usage of international market segmentation,...
Article
Full-text available
With the increasing role of globalization, international market segmentation has become a critical success factor for global companies, which aim for international market expansion. Despite the practice of numerous methods and bases for international market segmentation, international market segmentation is still a complex and an under‐researched a...
Article
Full-text available
Günümüzde artan küreselleşme ve küreselleşmenin etkileriyle birlikte tüketici kimliği daha ön plana çıkan bir değişken olmuş, ancak tüketici kimliği çalışmaları pazarlama yazınında yeterli düzeyde yer bulamamıştır. Tüketici kimliği, tüketimin birçok aşamasında en etkili faktörlerden biri olmasına rağmen, özellikle küreselleşmenin artışı ile önemi d...
Article
Full-text available
This study was conducted to profile customers according to the level of satisfaction with the service attributes of maritime public transport provided by Seabus Service Company (SSC), the sole provider of maritime transport in Istanbul. Such analysis needs to be conducted by considering market segments in terms of maritime transportation usage and...
Conference Paper
Globalleşmenin artan rolüyle birlikte, uluslararası pazar bölümlendirme global işletmeler açısından uluslararası pazarlarda genişleme ve büyüme için kritik bir faktör haline gelmiştir. Ancak bugüne kadar uluslararası pazar bölümlendirme alanında birçok yöntem ve değişken kullanılmış olmasına rağmen, uluslararası pazar bölümlendirme hali hazırda son...
Conference Paper
In the age of high level of globalization, there is also an ongoing debate on globalization without an agreement about whether consumers and their consumption are globalizing, glocalizing (hybridizing) or localizing. As a result of confusing and paradoxical process of globalization, there is a strong need for new research in order to understand the...
Chapter
This study extends Park et al.’s (1994) model of Consumer Knowledge Assessment to the previously unexamined antecedent of needfor- cognition. The cross-national applicability of the extended model of Consumer Knowledge Assessment was tested further with student samples drawn from Turkey and New Zealand. The findings of this study confirmed the resu...
Chapter
This study was designed to replicate the study of Grewal et al. (1996). For this reason, the following two hypotheses was further tested with two consecutive experiments.
Chapter
We have been recently witnessing in marketing a growing interest in the study of organizational search behavior (e.g., Bunn 1994; Dholakia et al. 1993; Doney and Armstrong 1996; Heide and Weiss 1995). As Moorthy et al. (1997) have argued, understanding consumers' information search behavior is crucial to firms' strategic decision making. Correspond...
Article
Full-text available
Purpose – The aim of this study is to develop an applicable and detailed model for customer lifetime value (CLV) and to highlight the most important indicators relevant for a specific industry – namely the banking sector. Design/methodology/approach – This study compares the results of the least square estimation (LSE) and artificial neural networ...
Article
Full-text available
Pazarlama stratejisinin en önemli unsurlarından biri olan pazar bölümlendirme, küreselleşmenin etkisiyle birlikte, uluslararası nitelik kazanmıştır. Ancak ilk zamanlarında daha çok ülke düzeyinde yapılan uluslararası pazar bölümlendirme çalışmaları, pazarlama araştırmacılarının ve uygulayıcılarının birçok ihtiyacına cevap verememeye başlamıştır. Da...
Article
The general aim of this study is to provide a guide to the future marketing decisions of a firm, using a model to predict customer lifetime values. The proposed framework aims to eliminate the limitations and drawbacks of the majority of models encountered in the literature through a simple and industry-specific model with easily measurable and obj...
Chapter
With the increasing globalization of the business world, websites have become ever more important tools in international business. After the invention of websites, researchers have begun to analyze the websites as they have for traditional communication channels. Websites, as the communication medium of global firms, are not culturally neutral medi...
Conference Paper
The aim of this paper is to analyze the impact of country selection in EU, on the relation between marketing motives for outward foreign direction investment (OFDI), and degree of internationalization (DOI) and marketing performance of Turkish MNCs. The results indicate that all of marketing motives for OFDI directly affect most of the dimensions o...
Technical Report
Hızla küreselleşen dünyamızda, ülkelerin pazar bölümleri olarak kullanılmasının önemi her geçen gün azalmaktadır. Dünya, hızla sınırların kalktığı bir ortama doğru ilerlerken, tüketicilerin tutum ve davranışlarında önemli değişiklikler meydana gelmektedir. Bu değişimlerin en temel tetikleyicilerinden birisi de uluslararası pazarlama faaliyetleri ve...
Chapter
With the increasing globalization of the business world, websites have become ever more important tools in international business. After the invention of websites, researchers have begun to analyze the websites as they have for traditional communication channels. Websites, as the communication medium of global firms, are not culturally neutral medi...
Article
Full-text available
The purpose of this study is to develop a methodology to guide managers in determining the optimal promotion campaigns to be directed towards different market segments in order to maximize the value of customers. For the purposes of this study, a two-step methodology is used, based on stochastic dynamic programming and the classification and regres...
Chapter
Purpose – The main aim of this chapter is to identify the factors that motivate outward Foreign Direct Investment (FDI) from Turkey to EU countries, looking into the problem at the firm level with a marketing focus, trying to understand whether or not there are any Turkey-specific prevailing marketing-related drivers. Design/methodology/approach –...
Conference Paper
Full-text available
It is a well-known fact that emerging country multinationals (EMNCs) have become eminent global players through outward foreign direct investments (OFDI) they make in developed countries. However previous literature has been established mostly by analyzing developed country MNCs making OFDI in developing countries. Therefore this research aims to e...
Technical Report
Bu rapor COST (European Cooperation in Science and Technology) tarafından COST Action IS0905 kodlu "The Emergence of Southern Multinationals and Their Impact on Europe" adlı projenin Türkiye ayağı olarak TÜBİTAK (Türkiye Bilimsel ve Teknolojik Araştırma Kurumu) tarafından desteklenmiş ve Prof.Dr. Nimet URAY tarafından yürütülmüştür.
Conference Paper
After 1990s a new era has started in the internationalization history, as more and more emerging country multinationals (EMNCs) started to get engaged in foreign direct investments (FDI) in developed economies and began to play a major role in the world trade. However, existing internationalization literature was based on findings derived from deve...
Article
Full-text available
Changes that are taking place in the world economy and in the area of international marketing have accelerated the process of internationalization of emerging country multinationals (EMNCs). More and more EMNCs started to engage in foreign direct investment (FDI) and began to play a major role in the world economy, heralding a new era in internatio...
Article
Purpose – The purpose of this paper is to empirically explore how prior exchange relationships may impact a local firm's decision to participate in a supply chain international joint venture (SC‐IJV). Design/methodology/approach – An exploratory study of the influence of prior working relationships using a sample of 32 US and European‐based SC‐IJV...
Article
Today, contemporary management is beginning to understand the importance of logistics in winning and keeping customers and gaining competitive advantage. In order to ensure superior performance in logistics activities, an appropriate organizational structure and the commitment of management to the integration of logistics activities are indispensab...
Article
Supply chains, supported by effective information technology usage, represent a major force driving industrial progress and structural changes, enabling both countries and companies to become more competitive and to increase their share of international trade. The aim of this study is to determine the extent of Turkish firms' usage, within their su...
Article
The aim of this study was to examine gender role portrayals in Turkish television advertising. For this purpose, a content analysis of the advertisements that aired on the selected 6 television channels was carried out. Three hundred fourteen independent advertisements were coded according to general characteristics of the advertisements and demogr...
Article
The study reported here aims to determine the current status of Turkish clothing exporters in terms of organizational/attitudinal characteristics and marketing mix policies as well as to evaluate the problems, expectations and perceptions related to some situational aspects. Another main aim of this study is to determine the characteristics related...
Conference Paper
Full-text available
This study revisits organisational search activity in high technology markets. The proposed model examines the effects of the buyer’s competitive environment (i.e., industry concentration, demand uncertainty, competitive price intensity, communication openness) on search effort and the duration of the search process. A sample of 81 Turkish industri...
Article
Full-text available
The primary objective of this paper is to explore how the companies in Turkey plan, manage, carry out and improve their logistics processes and, thus, provide a preliminary analysis to explore the current status of logistics in Turkey. For this purpose, a structured-disguised survey was conducted with the top 250 firms of Istanbul Chamber of Commer...
Article
Early adopters or innovators play an important role in the life cycle of a new product by providing feedback information and a positive cash flow for the company, raising barriers to entry that prevent other firms from easily entering the market and making later adopters use the product, spreading word-of-mouth communication. If innovators are iden...
Article
Full-text available
The literature includes many studies on consumer attitudes toward marketing and/or business practices, and consumerism. Since such research hsa either developed/validated scales/instruments or used the scales in previous studies without any change, their cross-cultural generalizability requires further research. Consequently, this study deals with...

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Projects

Project (1)
Archived project
The main aim of the proposed research was; to develop an econometric model where marketing resources and capabilities act as antecedents in the development and execution of marketing activities, which in turn affect organizational outcomes through the mediation of customer satisfaction. Customer satisfaction, one of the ultimate goals of marketing programs and related activities, was treated as a consumer-based factor in the model. This project was funded by THE SCIENTIFIC AND TECHNOLOGICAL RESEARCH COUNCIL OF TÜRKİYE (TUBITAK) and completed successfully. The project team consists of Prof.Fusun Ulengin, Prof. Burc Ulengin, Research Assistant Hidayet Beyhan, Research Assistant Kubra Sirkeci