Nils Magne Larsen

Nils Magne Larsen
UiT The Arctic University of Norway · Tromsø University Business School

Professor

About

28
Publications
42,012
Reads
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335
Citations

Publications

Publications (28)
Article
Full-text available
This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) purchased grocery using information conveyed via quick response (QR) codes. Results show that a healthy food label, and a good...
Preprint
As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors and guidelines for professional practice. The current paper investigates how different combinations of signals impact consumers’ c...
Preprint
Full-text available
Humans have a motivational system that influences cognition and behavior to minimize the risk of contact with pathogens whenever cues to disease emerge. The current research examines the relationship between cyberspace disease salience and mobility behavior at the macro and micro levels. Across three studies, we predict and find that people adjust...
Article
The effectiveness of eco-labels has dominated research on food signaling. Building on signaling theory, we investigate the impact of sustainability tags–unverified sustainability claims–compared to eco-labels–actual awarded eco-certificates–on consumer choice and the willingness to pay (WTP). We add to the underdeveloped “non eco-labels” literature...
Article
Full-text available
Operational efficiency in the retail business is vital in order to be profitable in a competitive environment. This paper investigates how environmental factors, firm size and time trends are linked to inventory performance. We use location data, demographic data and 16 years of financial accounting data from small and medium-sized home improvement...
Article
Full-text available
Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers on a company's Facebook page prefer to be treated. We...
Article
Full-text available
Abstract Research on in-store behavior has largely focused on shoppers with carts. In a study involving 15 stores and a total of 3,540 shoppers, we document that only 20 percent of shoppers actually use shopping carts, while 28 percent use baskets and 51 percent use no carrying equipment. To better understand the role of carrying equipment, we coll...
Article
Full-text available
Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signal...
Article
Full-text available
Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. A conjoint study (n=111) shows that price, brand, and country of origin had a relatively higher impact on choice than health fo...
Article
Full-text available
Social media platforms constitute a new frontline for brands to build relationships with their customers. Nevertheless, the literature on social media engagement behavior is unidimensional, as it focuses on customer engagement while neglecting the customer's influence on managerial decisions. The current paper goes a step further by applying the th...
Article
Full-text available
Efficiency has emerged as an important consumer value and thus has increased the importance of the in‐store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the consumers' in‐store efficiency ratios and the retailers' natural sources of resistance to offer ef...
Article
Airlines are increasingly using social media for initiating and sustaining consumer brand engagement through interaction and sharing. This study introduces a conceptual model on brand post engagement on social media and contributes to extant knowledge on the effectiveness of the determinants of such engagement in the airline industry. Facebook bran...
Article
Full-text available
Shopping carts, dating back at least to 1936, are not only used as an aid for shoppers to increase sales but are now being further developed and tested in relation to healthy food selection. To improve retailers’ ability to discover, generate, and capture the value related to both current practice and future innovations; such as consumers using sma...
Article
Full-text available
Mobile apps show a heavy usage pattern and compelling growth figures. This study seeks to examine consumers' attitudes toward in-mobile advertisements in terms of mobile advertising value. The samples are from the United Kingdom (UK) and India because the nationals of these countries exhibit a high degree of dissimilarity in a number of Hofstede's...
Conference Paper
Full-text available
The rapidly changing digital environment has redefined the way most companies interact with their customers. With consumers increasingly adopting digital technologies, a successful digital marketing strategy requires a thorough understanding of how and why consumers behave as they do. The purpose of the study is to explore the possibility of unders...
Article
Full-text available
The store is the main laboratory for in-store experimental analysis. This article provides an introduction to a research program aimed at improving research practices in this laboratory, particularly emphasizing the importance of behavioral data and the new opportunities that technology offers. This complex modern-day Skinner box has sets of well-s...
Article
Full-text available
Although the literature establishes the importance of pricing in relation to traditional retailers and e-commerce, few studies consider its importance in social commerce. This study uses eye tracking to examine observational behavior as fixation time on price and the total fixation time on a Facebook page that displays clothing products. This study...
Chapter
Full-text available
Despite consumer behavior analysis in the offline world, researchers have done rather few studies on online consumer behavior from a behavioral perspective. This is rather unfortunate given the enormous opportunities for experimentation and data gathering in an online environment. We will go through the limited online literature and discuss the opp...
Article
Full-text available
The present study examined how product placement and in-store advertisement affect food selections of approximately 100,000 customers across 2 different stores using an alternating treatments design embedded in a multiple baseline design. Our results documented a substantial increase in the sales of healthy food products and a concurrent decrease i...
Article
Full-text available
The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This artic...
Article
Full-text available
The importance of entrepreneurial orientation on performance is widely recognised, but little is known about the relationships between the individual dimensions of entrepreneurial orientation and firm performance. The present paper investigates how the dimensions (innovativeness, proactiveness and risk taking) of entrepreneurial orientation vary an...
Article
Full-text available
Although there is general agreement on the health benefits of eating fruits and vegetables (F&V), consumers still do not eat enough. Numerous interventions and government guidelines have been undertaken to promote consumption, but with somewhat misfiring results. Research has identified diverse barriers to increased F&V consumption, which include t...
Article
Full-text available
Prior research on pricing in behavioural economics in closed settings has traditionally delivered positive decelerating demand curves. In consumer behaviour analysis, the effects of price on consumer choice has been analysed with both panel data and in-store experiments. These studies have not only found downward sloping demand curves, but also neu...

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Projects

Project (1)
Project
To examine shoppers’ choice of in-store carrying equipment and how choice of carrying equipment affects in-store behavior.