Nikos Kalogeras

Nikos Kalogeras
Wageningen University & Research | WUR · Commoditidy Risk Management Expertise Center (CORMEC), Dept. of Marketing & Consumer Behaviour

PhD in Strategic Marketing-Finance
CORMEC Associate Prof. of Agribusiness Marketing-Finance

About

130
Publications
28,419
Reads
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1,030
Citations
Citations since 2017
31 Research Items
578 Citations
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Introduction
Nikos is an Associated Professor of Marketing-Finance and co-director of Commodity Risk Management Expertise Center (CORMEC), Dept. of Marketing & Consumer Behaviour Group, at Wageningen University (WUR), the Netherlands. He is also an Adjunct Professor of Agribusiness Marketing-Finance and the (Interim) Research Coordinator, Dept. of Business Economics & Management, at MAICh/CIHEAM. Further, Nikos is affiliated with the Financial Engineering Laboratory (TUC/GR).
Additional affiliations
November 2015 - December 2015
Wageningen University & Research
Position
  • Professor (Assistant)
November 2010 - present
Maastricht University
Description
  • Assistant Professor of Marketing-Finance
January 2005 - April 2007
University of Illinois, Urbana-Champaign
Position
  • Visiting Scolar

Publications

Publications (130)
Article
Full-text available
All market participants (e.g., investors, producers, consumers) accept a certain level of risk as necessary to achieve certain benefits. There are many types of risk including price, production, financial, institutional, and individual human risks. All these risks should be effectively managed in order to derive the utmost of benefits and avoid dis...
Article
Full-text available
In this article the financial/ownership structures of agribusiness cooperatives are analyzed to examine whether new cooperative models perform better than the more traditional ones. The assessment procedure introduces a new financial decision-aid approach, which is based on data-analysis techniques in combination with a preference ranking organizat...
Article
Full-text available
Purpose - Insufficient attention to the specific nature of healthy food experiences might limit the success of related innovations. This article adopts a value-in-use perspective to conceptualize healthy food consumption as experiential and emotional, rather than the mere intake of nutrition, and examines the development of healthy food communicati...
Article
Full-text available
We develop a classification of traditional vs. restructured cooperative organizational attributes based on an inductive approach. Using this classification and integrating concepts from the business literature (i.e., market and brand orientation), we hypothesize three types of relationships: a) the influence of organizational attributes, i.e., owne...
Article
Full-text available
Purpose – This paper aims to examine a core member-customer threat in co-operatives (co-ops) by drawing from ostracism research, assessing co-op ostracism’s impact on critical membership and relational exchange outcomes and discussing why relationship marketing research needs to pay more attention to the overlooked role of implicit mistreatment for...
Article
A central collective action issue in agricultural cooperatives is the free-rider problem, a prevalent form of which arises when members systematically side-sell to competing chain actors. Despite the plethora of studies on side-selling's antecedents, little is known about side-selling's actual consequences, particularly from the standpoint of coope...
Chapter
The main topic of our paper is consumer preferences towards local food products of women’s cooperatives. Using the best-worst scale technique, we elicit the relative importance consumers attach to attributes of local food products from women’s cooperatives. Recognizing that consumers are not homogeneous, a latent class mixture model is employed to...
Conference Paper
Cooperative members typically maintain the entrepreneurial lead for themselves (i.e., their own business – the first layer of entrepreneurship) and view the cooperative firm as a task organization in a common front-office (i.e., marketing cooperative firm – the second layer of entrepreneurship) that achieves differentiation in response to rapid mar...
Conference Paper
Agricultural cooperatives (coops) provide ample benefits to their members and society at large but repeatedly face internal opportunistic behavior. A dominant opportunism form is coop members’ side-selling to competing actors. As coops rely on member patronage and commitment, side-selling hurts coops’ viability. Several studies have focused on side...
Conference Paper
We conceptualize and validate healthy food experiences as value-in-use offerings. We study the learning process in the development of food beliefs and preferences of children (6-12 years-old). Building on the experiential learning theory (ELT), we emphasize on the experiential aspects before and during food consumption. We examine empirically the d...
Conference Paper
A main advantage of web advertising over other advertising mediums is its efficiency in driving purchase intentions, enabling consumers to jump from advertisement to purchase in a single click. This paper aims to explore the optimal advertisement placement for Arabic web pages by considering how advertising placement and page context affects advert...
Conference Paper
Full-text available
Our world is facing unprecedented challenges that require immediate action and collaboration across borders. Integrating Global Competence in higher education (HEI) curricula is a promising pathway to support young professionals in facing these challenges and thriving on an inclusive and sustainable planet. Global Competence is a multi-dimensiona...
Article
Full-text available
Within the globalized tourism market, tourism destinations have the option to turn to sustainability as a conceptual and management framework for their unique branding and identity proposition. This research highlights the importance and utility of sustainability branding that stems from clustering tourism destinations based on the similarities of...
Conference Paper
Full-text available
The construction and demolition industry (CDI) became a priority area for the EU circular economy as the industry has the largest waste stream by volume. Most of the CDI waste, however, ends up in incinerators for energy production or as downcycled content for road surfaces despite its enormous potential for recycling and reuse. This study focuses...
Article
Full-text available
The construction and demolition industry (CDI) became a priority area for the EU circular economy as the industry has the largest waste stream by volume. Most of the CDI waste, however, ends up in incinerators for energy production or as downcycled content for road surfaces despite its enormous potential for recycling and reuse. This study focuses...
Presentation
Latvian National Rural Network Conference (project) “Cooperation for long – term farming” Zoom platform, Latvian lectures at LLKC, Ozolnieki, November 19.
Article
Reciprocity is a powerful determinant of human behaviour in social exchange situations where mutual reinforcement exists between two parties. Consequently, it is supposed to be one of the fundamental resources of cooperatives. Mandatory Cooperatives is a special category of cooperatives that is characterized by a higher degree of reciprocal behavio...
Article
Full-text available
This study was focused on investigating the factors that affect consumers and their shopping attitudes in the turbulent economic period which characterizes the recent years. In particular, the main aim of this study was to investigate and contribute towards understanding consumer behavior and to explore the factors that affect consumers during thei...
Chapter
The aim of this study is to identify the factors influencing consumers' purchasing behaviour for food, in times of crisis. Intercept survey was conducted in a random selected sample consisted of 553 consumers between January and May 2016 in the Prefecture of Thessaloniki. Multivariate data analysis was performed to explore the factors influencing c...
Article
Full-text available
The cooperative organizational form is by nature a sustainable one, which has proved to be resilient in the face of crises and a solid lever in addressing present-day societal challenges. Still, little is known about its socioeconomic impact. Also, despite the plethora of studies on cooperative performance, research remains inconclusive about how t...
Article
Full-text available
The “Euro-leaf” organic certification logo was adopted and made compulsory by the European Union (EU) a few years ago; the level of consumers’ recognition of this logo has been explored. This paper provides important insights into the effectiveness of the logo in the Greek market. The “Euro-leaf” logo was compared with the two previous EU organic l...
Article
Full-text available
The aim of this study is to identify the factors influencing consumers' purchasing behaviour for food, in times of crisis. Intercept survey was conducted in a random selected sample consisted of 553 consumers between January and May 2016 in the Prefecture of Thessaloniki. Multivariate data analysis was performed to explore the factors influencing c...
Technical Report
Full-text available
The U.S. Agency for International Development (USAID) contracted SSG Advisors, LLC (hereafter "the research team") to propose and justify two metrics for use in assistance to agricultural cooperatives: one for enterprise-level financial sustainability and one for member-level patronage, or the extent to which the cooperatives provide value to their...
Chapter
Full-text available
This chapter examines pension fund structural attributes from a customer’s perspective. By increasing the knowledge about the utility that individual customers derive from the various attributes of their pension funds, we aim to enhance our insights into the drivers of customers’ commitment to their pension provider as well as loyalty to their pens...
Conference Paper
Agribusiness co-operatives (co-ops) can be viewed as hybrid-identity organizations, whereby seemingly incompatible value systems co-exist: a utilitarian system characterized by economic rationality and self-interest, and a normative system emphasizing social solidarity and service to others. This pluralistic set of values often coalesces in heterog...
Conference Paper
Full-text available
Research in behavioral finance has focused on the study of investor behavior and its consequences for aggregate market outcomes and portfolio performance. The study of investment decisions proper has received less attention, and has mostly been performed in experimental settings. This study contributes to the literature by concentrating on the reta...
Book
Full-text available
This book focuses on the use of farm level, micro- and macro-data of cooperative systems and networks in developing new robust, reliable and coherent modeling tools for agricultural and environmental policy analysis. The efficacy of public intervention on agriculture is largely determined by the existence of reliable information on the effects of p...
Conference Paper
http://www.youtube.com/watch?v=5hIZ5ddogVc
Conference Paper
Full-text available
Introduction Cooperatives (co-ops) have long been criticized for their capital constraints (e.g., Cook, 1995; Karantinis and Nilsson, 2007). The latter occurs because agribusiness co-ops have traditionally adhered to exclusive members’ ownership in the form of direct investments or retained patronage refunds (Knoeber & Baumer, 1989). However, m...
Article
Full-text available
This paper examines the importance of aspirations as reference points in a multi-period decision-making context. After stating their personal aspiration level, 172 individuals made six sequential decisions among risky prospects as part of a choice experiment. The results show that individuals make different risky-choices in a multi-period compared...
Chapter
We study the drivers of the market exchange of special investment shares among member-investors within New Generation Cooperatives (NGCs). Specifically, we examine the influence that the economic behavior and several other characteristics of member-investors have on the supply and demand of delivery rights equity shares within a NGC engaged in the...
Conference Paper
130th EAAE Seminar: Did agricultural Economics Disappoint? Empirical Applications on Governance of Food and Fibre Value Chain Uppsala, Sweden, August 31 – September 1.
Article
Full-text available
In this article the financial/ownership structures of agribusiness cooperatives are analyzed to examine whether new cooperative models perform better than the more traditional ones. The assessment procedure introduces a new financial decision-aid approach, which is based on data-analysis techniques in combination with a preference ranking organizat...
Article
Full-text available
An integrated benefit-risk analysis aims to give guidance in decision situations where benefits do not clearly prevail over risks, and explicit weighing of benefits and risks is thus indicated. The BEPRARIBEAN project aims to advance benefit-risk analysis in the area of food and nutrition by learning from other fields. This paper constitutes the fi...
Article
Full-text available
All market participants (e.g., investors, producers, consumers) accept a certain level of risk as necessary to achieve certain benefits. There are many types of risk including price, production, financial, institutional, and individual human risks. All these risks should be effectively managed in order to derive the utmost of benefits and avoid dis...
Article
Risk-taking is normal in everyday life if there are associated (perceived) benefits. Benefit-Risk Analysis (BRA) compares the risk of a situation to its related benefits and addresses the acceptability of the risk. Over the past years BRA in relation to food and food ingredients has gained attention. Food, and even the same food ingredient, may con...
Article
Over the past years benefit–risk analysis (BRA) in relation to foods and food ingredients has gained much attention; in Europe and worldwide. BRA relating to food microbiology is however a relatively new field of research. Microbiological risk assessment is well defined but assessment of microbial benefits and the weighing of benefits and risk has...
Article
Benefit–risk assessment in food and nutrition is relatively new. It weighs the beneficial and adverse effects that a food (component) may have, in order to facilitate more informed management decisions regarding public health issues. It is rooted in the recognition that good food and nutrition can improve health and that some risk may be acceptable...
Article
Benefit and risk perception with respect to food consumption, have been a part of human daily life from beginning of time. In today’s society the food chain is long with many different types of actors and low degree of transparency. Making informed food choices where knowledge of benefits and risks is part of the decision making process are therefo...
Article
Benefit-risk assessment in medicine has been a valuable tool in the regulation of medicines since the 1960s. Benefit-risk assessment takes place in multiple stages during a medicine's life-cycle and can be conducted in a variety of ways, using methods ranging from qualitative to quantitative. Each benefit-risk assessment method is subject to its ow...
Article
Environmental health assessment covers a broad area: virtually all systematic analysis to support decision making on issues relevant to environment and health. Consequently, various different approaches have been developed and applied for different needs within the broad field. In this paper we explore the plurality of approaches and attempt to rev...
Conference Paper
Full-text available
In this paper, the financial/ownership structures of agribusiness co-operatives (co-ops) are analyzed in order to examine whether new co-op models perform better than the more traditional ones. The assessment procedure introduces a new financial decision-aid approach, which is based on data-analysis techniques in combination with a Preference Ranki...
Conference Paper
33rd Annual INFORMS Marketing Science Conference, RICE/Jones Graduate School of Business, Houston, Texas, June, 9-11, 2011, pp. 60
Conference Paper
Presentation at the Final Workshop of the BEPRARIBEAN/EU funded project, May 29-31, Maastricht, the Netherlands
Article
In this paper, the financial/ownership structures of agribusiness co-operatives (co-ops) are analyzed in order to examine whether new co-op models perform better than the more traditional ones. The assessment procedure introduces a new financial decision-aid approach, which is based on data-analysis techniques in combination with a Preference Ranki...
Article
Full-text available
Studies on the returns of strong versus weak customer-satisfaction stock portfolios provide mixed support for the hypothesis that the financial market misprices the relation between firms’ cash flows and customer satisfaction. None of these studies directly examines whether the market is systematically surprised by this relation, and if so, whether...
Conference Paper
Research in finance regarding the impact of ownership structure on the performance of the competing forms of firm organization is scarce. In this paper the ownership structures of co-operatives (co-ops) are analyzed in order to examine whether new models of co-op ownership perform better than the more traditional ones. The assessment procedure intr...
Article
Full-text available
This study focuses on the identification of Dutch consumers' willingness to pay (WTP) for organic olive oil. The analysis and results of a large-scale consumer survey carried out in The Netherlands are presented. The survey was carried out in grocery malls in the 5 largest Dutch cities. From the collected data an ordered logit regression analysis w...
Article
We study the heterogeneity in the preference structure of cooperative members. Using conjoint analysis the utility that members attach to intra-organizational and strategic attributes of their cooperative is elicited. Recognizing that members are not homogenous, a concomitant finite-mixture regression model is employed to allow preferences to vary...
Conference Paper
Full-text available
ABSTRACT In this paper we expand the agribusiness co-op literature by studying the re-engineering process of marketing cooperatives (co-ops). More specifically we discuss and empirically examine organizational innovations adopted by marketing co-ops in Greece. We hypothesize three types of relationships: a) the influence of organizational (i.e., co...
Conference Paper
Athens, Greece, Series of International Seminars in Marketing & Communication, June.
Conference Paper
Recently, Pennings, Wansink and Meulenberg (2002) showed that by decoupling the risk response behaviour of consumers into the separate components of risk perception and risk attitude, a more robust conceptualization and prediction of consumers¿ reactions is possible. Furthermore, they argue that the influence of risk attitudes and risk perceptions...
Article
Full-text available
Recent research has shown that by decoupling the risk response behaviour of consumers into the separate components of risk perception and risk attitude, a more robust conceptualization and prediction of consumers’ reactions to food safety issues is possible. Furthermore, it has been argued that the influence of risk attitudes and risk percepti...
Chapter
Full-text available
This paper examines marketing cooperatives’ (MCs’) structure from a members’ perspective. We support the notion that the utility that members derive from the attributes of MC’s structure enhances our insight in members’ commitment. Using a conjoint experimental design, we elicit the utility that producers attach to attributes of a MC. These attribu...
Article
Full-text available
This study aims to investigate the impact of different product characteristics, such as price, quality/taste, image/reputation, advertising, packaging, and colour on consumers’ purchasing behaviour. An overview of the global, as well as of the Greek and Dutch juice markets, is presented. A comparison of consumers’ preferences and attitudes is perfo...